PetLab Co.
Facebook · Instagram · Audience Network · Video
The ad
Most owners have no idea why their dog eats grass...😅 But it can often be a sign that something deeper is out of balance. When digestion is off, dogs often look for relief, turning to grass to help soothe an internal discomfort. That's where our daily Probiotic Chew can make a real difference. No more second guessing your dog's grass eating. Just targeted daily support to rebalance their gut 💚🐕
Why your dog keeps eating grass & how to help
Learn moreThe funnel behind it
Offer: Probiotic Chew for dogs to help rebalance their gut and reduce grass eating
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively captures the problem-solution narrative from the ad, with a compelling hero image of a dog on grass and a clear headline addressing the core concern. The page demonstrates strong message match with the ad's focus on gut imbalance and grass eating. However, the page suffers from critical weaknesses: the primary CTA is not visible in the captured screenshots (only a cookie consent modal appears at the bottom), making conversion unclear; there's no visible social proof, testimonials, or trust signals beyond generic media logos; and the page speed is severely compromised at 43/100, which will hurt mobile experience and conversions. The offer itself is somewhat vague—it mentions a "breakthrough chew" but doesn't clearly explain what the product is, how it works, or what results to expect. The page relies heavily on problem identification but underdelivers on solution clarity and trust-building elements.
What this funnel does right. Steal these.
- Message match8/10
- Headline7/10
Where it's weak
- Call to action2/10
- Social proof3/10
- Page speed4/10
- Trust signals4/10
- Mobile experience4/10
- Offer clarity5/10
Full breakdown
Call to action
2/10The primary CTA 'Learn more' is not visible in any of the three page sections captured; only a cookie consent modal appears at the bottom.
- Primary CTA button is not visible in the captured screenshots
- No clear conversion path shown
- Only cookie consent buttons visible at page bottom
Page speed
4/10PageSpeed score of 43/100 converts to approximately 4.3/10, indicating poor performance that will hurt conversions and user experience.
- PageSpeed score of 43/100 is well below acceptable thresholds
- Slow load times will increase bounce rate, especially on mobile
- Large unoptimized images likely contributing to poor score
Trust signals
4/10Trust signals are minimal: only generic media logos labeled as 'Sponsored Content' (which undermines credibility), no customer reviews, no guarantees, no company credentials visible.
- Recognizable media outlet logos provide some brand association
- Media logos labeled 'Sponsored Content' weakens trust rather than builds it
- No customer testimonials, reviews, or ratings visible
- No money-back guarantee, warranty, or risk reversal mentioned
Mobile experience
4/10The page appears to be mobile-responsive in layout, but the extremely slow page speed (43/100) will severely impact mobile usability and load times.
- Layout appears vertically stacked and mobile-friendly
- Text is readable and not cramped
- Page speed of 43/100 will cause slow loading on mobile
- Large hero image may not optimize well for mobile bandwidth
- Cookie consent modal takes up significant screen real estate on mobile
Headline
7/10The headline directly addresses the problem (grass eating as red flag) and promises a solution, matching the ad's core message.
- Directly addresses the pain point: 'grass eating could be a red flag'
- Creates urgency with 'poor gut balance' concern
- Includes social proof element: 'join thousands of dog owners'
- Somewhat long and complex for a headline
- Uses vague language 'breakthrough chew' without naming the product
Social proof
3/10Only generic media logos (Express, Sun, Mail Online, Forbes) are shown with 'As Seen On Sponsored Content' label, with no customer testimonials, reviews, or specific usage numbers visible.
- Recognizable media outlet logos displayed prominently
- No customer testimonials or reviews visible
- No star ratings or review counts
- Media logos are labeled as 'Sponsored Content' which weakens credibility
Message match
8/10The page closely mirrors the ad's narrative: grass eating as a symptom of gut imbalance, the probiotic solution, and the benefit of rebalancing the gut.
- Headline directly echoes ad message about grass eating and gut balance
- Problem-solution structure matches ad narrative
- Visual (dog on grass) aligns with ad topic
- Ad mentions 'daily Probiotic Chew' but page doesn't emphasize 'daily' dosing
- Ad's emotional tone ('no more second guessing') not strongly reflected in page copy
Offer clarity
5/10The product is mentioned as a 'breakthrough chew' but lacks specifics on ingredients, dosage, results timeline, or pricing.
- Problem is clearly identified: grass eating as a sign of gut imbalance
- Solution is named: 'Probiotic Chew' with a clear benefit (rebalance gut)
- No visible product details, ingredients, or how it works
- No pricing, package size, or ordering information shown
- No clear explanation of expected results or timeline
More ads from PetLab Co.
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161dVIDEOA More Active Dog Or Your Money-Back! 🐕
161dVIDEONever Ignore Your Dog's Itching - Here's Why...
161dVIDEOWhy Do Dogs Eat Grass? Plus How To Help Them
122dVIDEOWhat Your Dog's Paw Licking Really Means & How To Help
106dVIDEOHow to tell if your dog's gut needs help ‼️
106dVIDEODo dog probiotics for itching work?
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