CeraVe Skincare
Facebook · Instagram · Video
The ad
If it ain’t broke, don’t fix it 😉 @CeraVe Facial Foaming Cleanser + AM Facial Moisturizing Lotion aren’t just the ultimate duo…they’re the GOAT 🐐 #ad @CeraVePartner
Learn moreThe funnel behind it
Offer: Bundle: CeraVe Foaming Facial Cleanser + AM Facial Moisturizing Lotion SPF 50 for $29.55 (price when purchased online). Includes free 90-day returns.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has a solid foundation but critical execution gaps. The offer is clear and the bundle is well-presented with good mobile UX. However, the 31 PageSpeed score is a major red flag that will tank conversions—users will abandon before the page loads. The complete absence of social proof (0 reviews) is a significant trust barrier for a new bundle SKU, especially when comparison products show 8000+ reviews. The ad's casual 'GOAT' positioning matches the page well, but the page itself lacks emotional resonance or compelling copy to drive urgency. The subscription option is a nice touch but underutilized. For a paid ad campaign, this page needs: (1) immediate speed optimization, (2) user-generated content or reviews (even if seeded), (3) stronger value proposition copy, and (4) urgency/scarcity elements.
What this funnel does right. Steal these.
- Mobile experience: Mobile layout is clean and responsive. Product images stack vertically, CTAs are thumb-friendly, text is readable. Walmart's mobile experience is solid. Minor: some sections could be more condensed.
- Offer clarity: Bundle offer is clear: Foaming Cleanser + AM Moisturizing Lotion SPF 50 for $29.55. Price is prominently displayed. Product images show both items clearly.
- Call to action: Primary CTA 'Add to cart' is prominent, blue, and action-oriented. Secondary subscription option provided. However, CTA placement is standard e-commerce, not optimized for ad landing.
- Trust signals: Walmart branding provides trust. Free 90-day returns, 'Sold and shipped by Walmart.com', and dermatologist-developed claims build credibility. However, zero reviews undermine trust for this specific bundle. No trust badges visible.
- Message match: Ad emphasizes 'ultimate duo' and 'GOAT' positioning; landing page delivers the bundle with both products visible. Casual tone in ad matches product positioning. Good alignment overall.
Where it's weak
- Page speed: PageSpeed score of 31 is critically poor. Page will load slowly on mobile, causing abandonment. This is a major conversion killer, especially for paid traffic.
- Social proof: Critical weakness: Product has 0 ratings and 0 reviews ('This item does not have any reviews yet'). No customer testimonials, ratings, or social proof visible. Comparison section shows other products with 8594+ ratings, making this bundle look unproven.
Full breakdown
Primary CTA 'Add to cart' is prominent, blue, and action-oriented. Secondary subscription option provided. However, CTA placement is standard e-commerce, not optimized for ad landing.
PageSpeed score of 31 is critically poor. Page will load slowly on mobile, causing abandonment. This is a major conversion killer, especially for paid traffic.
Walmart branding provides trust. Free 90-day returns, 'Sold and shipped by Walmart.com', and dermatologist-developed claims build credibility. However, zero reviews undermine trust for this specific bundle. No trust badges visible.
Mobile layout is clean and responsive. Product images stack vertically, CTAs are thumb-friendly, text is readable. Walmart's mobile experience is solid. Minor: some sections could be more condensed.
Page headline 'CeraVe Foaming Facial Cleanser and AM Facial Moisturizing Lotion SPF 50 Bundle, Normal to Oily Skin' is descriptive but generic. No emotional hook or value proposition in headline itself.
Critical weakness: Product has 0 ratings and 0 reviews ('This item does not have any reviews yet'). No customer testimonials, ratings, or social proof visible. Comparison section shows other products with 8594+ ratings, making this bundle look unproven.
Ad emphasizes 'ultimate duo' and 'GOAT' positioning; landing page delivers the bundle with both products visible. Casual tone in ad matches product positioning. Good alignment overall.
Bundle offer is clear: Foaming Cleanser + AM Moisturizing Lotion SPF 50 for $29.55. Price is prominently displayed. Product images show both items clearly.
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75dVIDEO@cerave might have us beat for best duo #CeraVePartner
75dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEO@cerave might have us beat for best duo #CeraVePartner
35dVIDEO24-hour call days don’t leave much room to think about skincare-but this is the routine I keep coming back to because it’s simple and it works. Long hours in the OR, running to deliveries-I need skincare that keeps up without overcomplicating things. @cerave has been that constant for me. #ceravepartner
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