Legion
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The ad
🔥 LIMITED TIME - 67% OFF + $150 in FREE GIFTS 🔥 Our naturally sweetened and flavored whey protein isolate powder is made with non-GMO and hormone-free Truly Grass Fed™ certified milk from Ireland that’s gentle on the stomach, easy to digest, and doesn’t cause bloating or discomfort. ✅ 22 grams of protein per serving with 12 grams of essential amino acids and 5.5 grams of BCAAs ✅ No added sugars, soy, gluten, lactose, artificial sweeteners, flavors, food dyes, fillers, or other unnecessary junk ✅ Clean and transparent label with no proprietary blends or hidden ingredients ✅ Lab-tested for purity and accuracy and independently certified by Labdoor™ to meet or exceed FDA safety guidelines ✅ Made in the USA with globally sourced ingredients in NSF-certified, FDA-inspected facilities Plus: For a limited time, get 67% OFF our protein starter kit + FREE shipping and get $150 in welcome gifts for FREE. And if you don’t absolutely love it, just let us know, and we’ll give you a full refund on the spot. No forms or returns necessary. That's why we've sold over 1 million bags of Whey+ and it has thousands of 5-star reviews. So, yeah. Try Whey+ risk-free and save big. You'll love it. It's science.
67% OFF Legion Protein Starter Kit 👉
Shop nowThe funnel behind it
Offer: $150 in Welcome Gifts — FREE (Plus Free Shipping!) with 67% off the starter kit
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through extensive third-party certifications (Labdoor, Truly Grass Fed), detailed product benefits, and strong social proof (4.6 stars, 12,085 reviews, 1.5M+ sold). The offer is compelling with 67% discount plus $150 in free gifts clearly displayed. However, the page suffers from critical weaknesses: catastrophic PageSpeed score of 4 (essentially non-functional), poor mobile optimization evident in the layout, and a somewhat generic headline that doesn't differentiate from competitors. The CTA button placement is adequate but could be more prominent, and while message match is strong between ad and page, the technical performance issues severely undermine conversion potential.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4.6-star rating from 12,085 verified reviews, 1.5M+ units sold, 300,000+ customers, third-party lab certification by Labdoor, and Truly Grass Fed certification from Ireland.
- Offer clarity: The offer is crystal clear with prominent display of 67% discount ($59.99 vs $214.81), $150 in free gifts itemized with specific products, and free shipping explicitly stated.
- Trust signals: Strong trust signals including Labdoor certification badge, Truly Grass Fed certification, 100% money-back guarantee, third-party lab testing, NSF-certified facilities, and extensive scientific backing with citations.
- Message match: Strong alignment between ad and page: both emphasize 67% discount, grass-fed certification, no artificial ingredients, lab testing, and the $150 gift bundle; minor variance in headline emphasis.
- Call to action: The 'Add to Cart' CTA is clear and action-oriented with price display, but it's not particularly prominent or emotionally compelling; could benefit from urgency language like 'Claim Your Kit' or 'Get 67% Off Now.'
Where it's weak
- Page speed: PageSpeed score of 4 is critically poor, indicating severe performance issues that would cause high bounce rates and abandoned carts on mobile devices.
- Mobile experience: Mobile optimization appears poor with cramped layouts, small text in some sections, and the product carousel/gift display not clearly optimized for smaller screens based on the image composition.
Full breakdown
The 'Add to Cart' CTA is clear and action-oriented with price display, but it's not particularly prominent or emotionally compelling; could benefit from urgency language like 'Claim Your Kit' or 'Get 67% Off Now.'
PageSpeed score of 4 is critically poor, indicating severe performance issues that would cause high bounce rates and abandoned carts on mobile devices.
Strong trust signals including Labdoor certification badge, Truly Grass Fed certification, 100% money-back guarantee, third-party lab testing, NSF-certified facilities, and extensive scientific backing with citations.
Mobile optimization appears poor with cramped layouts, small text in some sections, and the product carousel/gift display not clearly optimized for smaller screens based on the image composition.
The headline 'Certified Grass-Fed Whey Protein Isolate Starter Kit' is descriptive but generic and doesn't create urgency or emotional appeal compared to the ad's emphasis on the discount and benefits.
Exceptional social proof with 4.6-star rating from 12,085 verified reviews, 1.5M+ units sold, 300,000+ customers, third-party lab certification by Labdoor, and Truly Grass Fed certification from Ireland.
Strong alignment between ad and page: both emphasize 67% discount, grass-fed certification, no artificial ingredients, lab testing, and the $150 gift bundle; minor variance in headline emphasis.
The offer is crystal clear with prominent display of 67% discount ($59.99 vs $214.81), $150 in free gifts itemized with specific products, and free shipping explicitly stated.
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