Legion landing page teardown
The page at legionathletics.com has been the destination of a Legion Facebook ad for 58 days. We captured it and scored it 66/100 on the 8-point CRO checklist below.
Offer on the page: $150 in Welcome Gifts — FREE (Plus Free Shipping!) with 67% off the starter kit
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page excels at building trust through extensive third-party certifications (Labdoor, Truly Grass Fed), detailed product benefits, and strong social proof (4.6 stars, 12,085 reviews, 1.5M+ sold). The offer is compelling with 67% discount plus $150 in free gifts clearly displayed. However, the page suffers from critical weaknesses: catastrophic PageSpeed score of 4 (essentially non-functional), poor mobile optimization evident in the layout, and a somewhat generic headline that doesn't differentiate from competitors. The CTA button placement is adequate but could be more prominent, and while message match is strong between ad and page, the technical performance issues severely undermine conversion potential.
What this page does right. Steal these.
- Social proof: Exceptional social proof with 4.6-star rating from 12,085 verified reviews, 1.5M+ units sold, 300,000+ customers, third-party lab certification by Labdoor, and Truly Grass Fed certification from Ireland.
- Offer clarity: The offer is crystal clear with prominent display of 67% discount ($59.99 vs $214.81), $150 in free gifts itemized with specific products, and free shipping explicitly stated.
- Trust signals: Strong trust signals including Labdoor certification badge, Truly Grass Fed certification, 100% money-back guarantee, third-party lab testing, NSF-certified facilities, and extensive scientific backing with citations.
- Message match: Strong alignment between ad and page: both emphasize 67% discount, grass-fed certification, no artificial ingredients, lab testing, and the $150 gift bundle; minor variance in headline emphasis.
- Call to action: The 'Add to Cart' CTA is clear and action-oriented with price display, but it's not particularly prominent or emotionally compelling; could benefit from urgency language like 'Claim Your Kit' or 'Get 67% Off Now.'
Where it leaks conversions
- Page speed: PageSpeed score of 4 is critically poor, indicating severe performance issues that would cause high bounce rates and abandoned carts on mobile devices.
- Mobile experience: Mobile optimization appears poor with cramped layouts, small text in some sections, and the product carousel/gift display not clearly optimized for smaller screens based on the image composition.
Full breakdown
The 'Add to Cart' CTA is clear and action-oriented with price display, but it's not particularly prominent or emotionally compelling; could benefit from urgency language like 'Claim Your Kit' or 'Get 67% Off Now.'
PageSpeed score of 4 is critically poor, indicating severe performance issues that would cause high bounce rates and abandoned carts on mobile devices.
Strong trust signals including Labdoor certification badge, Truly Grass Fed certification, 100% money-back guarantee, third-party lab testing, NSF-certified facilities, and extensive scientific backing with citations.
Mobile optimization appears poor with cramped layouts, small text in some sections, and the product carousel/gift display not clearly optimized for smaller screens based on the image composition.
The headline 'Certified Grass-Fed Whey Protein Isolate Starter Kit' is descriptive but generic and doesn't create urgency or emotional appeal compared to the ad's emphasis on the discount and benefits.
Exceptional social proof with 4.6-star rating from 12,085 verified reviews, 1.5M+ units sold, 300,000+ customers, third-party lab certification by Labdoor, and Truly Grass Fed certification from Ireland.
Strong alignment between ad and page: both emphasize 67% discount, grass-fed certification, no artificial ingredients, lab testing, and the $150 gift bundle; minor variance in headline emphasis.
The offer is crystal clear with prominent display of 67% discount ($59.99 vs $214.81), $150 in free gifts itemized with specific products, and free shipping explicitly stated.
Keep exploring
Captured from the public page at legionathletics.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Legion or Meta. See data sources.