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Silver Fern Brand

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All Silver Fern Brand ads & funnels →Meta Ad Library

Days running

26 days

Funnel score

64/100

Page speed

66/100

The ad

Struggling with allergies, upper respiratory infections, leaky gut, and/or general gut problems? B. Clausii is here to help. ⁠ .⁠ B. clausii is a spore-forming bacterium. It inhibits the growth of pathogens and restores the balance of the intestinal bacterial flora. ⁠ .⁠ Some suggest that B. clausii can reduce the severity of IBS symptoms by as much as 50%. ⁠ .⁠ And it's a great manager for upper respiratory tract infections, allergies (hay fever), and diarrhea in children. ⁠ .⁠ B. clausii is one of the big 3 bacillus species (strains) we love at Silver Fern™ Brand for a wide variety of reasons. ⁠ .⁠ (Note: B. clausii is antibiotic resistance to common antibiotics and the resistance is not transferrable to other organisms) ⁠ ⁠ References:⁠ https://clinicaltrials.gov/ct2/show/NCT03359499⁠ https://www.nature.com/articles/s41598-022-16136-z⁠ https://www.researchgate.net/publication/7922269_Bacillus_clausii_effects_in_children_with_allergic_rhin⁠ ⁠ #silverfernbrand #guthealth #healyourgut #supplementsthatwork #healthybodyhealthymind #allergies #upperrespiratoryinfections #respiratoryinfections #leakygut #IBS #hayfever #livewell

Silver Fern Brand

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Angle: Health problem solution - probiotic strain addresses multiple gut and respiratory issuesHook: Problem statement with pain pointsFormat: Carousel

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The funnel behind it

Offer: Free shipping on orders over $49

Full landing page teardown →Visit landing page →

64/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from a significant message-match problem. The ad makes specific, evidence-backed claims about B. clausii's benefits for allergies, respiratory infections, IBS, and leaky gut, yet the landing page is a generic probiotics collection without B. clausii-specific positioning. The headline is weak and non-specific. While the page has decent mobile optimization and multiple CTAs, it lacks prominent social proof (reviews/testimonials) and doesn't reinforce the clinical evidence mentioned in the ad. The PageSpeed score of 66 is acceptable but could be improved. The page would benefit from: (1) a B. clausii-specific hero section, (2) prominent display of clinical trial results, (3) customer testimonials addressing the specific conditions mentioned, (4) a stronger, benefit-driven headline, and (5) clearer product filtering to highlight B. clausii products.

What this funnel does right. Steal these.

Mobile experience: Layout appears responsive with mobile-friendly navigation (hamburger menu visible). Product cards stack appropriately. Shopping cart icon accessible. Good mobile usability overall.
Call to action: Multiple 'Choose Options' and 'Add to Cart' CTAs are present and clearly visible in green. However, they're scattered across product cards rather than a primary conversion goal. 'Shop now' from ad is generic and doesn't create urgency.
Page speed: PageSpeed score of 66 is moderate - acceptable but not optimal. Page loads but could be faster for better conversion rates. Mobile performance likely impacted by product image loading.
Trust signals: Brand logo present, free shipping offer visible ($49 threshold), multiple product options suggest legitimacy. Footer contains FAQ, Contact, Shipping Policy, Return Policy links. However, no visible customer testimonials, trust badges, or security seals in screenshots. Ad references clinical trials which adds credibility but isn't leveraged on page.
Offer clarity: Product catalog is clear with prices and descriptions visible. However, the landing page shows general probiotic products rather than specifically highlighting B. clausii products mentioned in the ad. No clear offer (discount, bundle deal) is prominently displayed.

Where it's weak

Headline: Headline is just 'Silver Fern Brand' - generic and non-specific. Doesn't address the ad's specific pain points (allergies, respiratory infections, leaky gut, IBS). Misses opportunity to reinforce the B. clausii benefit proposition.
Message match: Ad focuses heavily on B. clausii benefits (allergies, respiratory infections, IBS, leaky gut) with clinical evidence. Landing page is a general probiotics collection without clear B. clausii-specific messaging or product highlighting. Significant disconnect between ad promise and page content.

Full breakdown

Call to action7/10

Multiple 'Choose Options' and 'Add to Cart' CTAs are present and clearly visible in green. However, they're scattered across product cards rather than a primary conversion goal. 'Shop now' from ad is generic and doesn't create urgency.

Page speed7/10

PageSpeed score of 66 is moderate - acceptable but not optimal. Page loads but could be faster for better conversion rates. Mobile performance likely impacted by product image loading.

Trust signals7/10

Brand logo present, free shipping offer visible ($49 threshold), multiple product options suggest legitimacy. Footer contains FAQ, Contact, Shipping Policy, Return Policy links. However, no visible customer testimonials, trust badges, or security seals in screenshots. Ad references clinical trials which adds credibility but isn't leveraged on page.

Mobile experience8/10

Layout appears responsive with mobile-friendly navigation (hamburger menu visible). Product cards stack appropriately. Shopping cart icon accessible. Good mobile usability overall.

Headline4/10

Headline is just 'Silver Fern Brand' - generic and non-specific. Doesn't address the ad's specific pain points (allergies, respiratory infections, leaky gut, IBS). Misses opportunity to reinforce the B. clausii benefit proposition.

Social proof6/10

Page mentions 'Real Reviews from Real Customers' at top but no actual reviews, ratings, or testimonials are visible in the screenshots. Ad references clinical trials and research links, but these aren't prominently featured on the landing page itself.

Message match5/10

Ad focuses heavily on B. clausii benefits (allergies, respiratory infections, IBS, leaky gut) with clinical evidence. Landing page is a general probiotics collection without clear B. clausii-specific messaging or product highlighting. Significant disconnect between ad promise and page content.

Offer clarity7/10

Product catalog is clear with prices and descriptions visible. However, the landing page shows general probiotic products rather than specifically highlighting B. clausii products mentioned in the ad. No clear offer (discount, bundle deal) is prominently displayed.