Brooklinen
Facebook · Instagram · Audience Network · Video
The ad
Our bedroom, as much as I adore it, is on the second floor of an old house with questionably functional ducting. Right about this time of year is when breathable bedding becomes a priority, and after sleeping with our @brooklinen sheets for several weeks now we can’t rave about them enough. Crisp, cool, and smooth as butter, Brooklinen sheets are as practical as they are fun! Head to their site to mix and match bundles across colors, textures, and patterns to create your dream bed while keeping things cool and comfortable this time of year! #BrooklinenPartner
Get the Look
Shop nowThe funnel behind it
Offer: 15% off your first order. Click to redeem. Terms apply
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
Brooklinen's All Sheets collection page does well on social proof (175,000+ 5-star reviews prominently displayed) and trust (multiple award badges, consistent branding, clear product information). However, it suffers from poor message match with the ad's emphasis on breathable/cooling sheets—the page shows all sheet types without prioritizing cooling options upfront. The page's critical weakness is speed: a PageSpeed score of 22 is severely problematic, likely causing high bounce rates. The headline "All Sheets" is generic and doesn't reinforce the cooling/breathable benefit mentioned in the ad. While the CTA is clear and the offer (15% off) is visible, the page's slow load time and lack of immediate cooling-sheet focus undermine conversion potential.
What this funnel does right. Steal these.
- Social proof9/10
- Call to action8/10
- Trust signals8/10
- Offer clarity8/10
- Mobile experience7/10
Where it's weak
- Page speed2/10
- Headline4/10
- Message match4/10
Full breakdown
Call to action
8/10Multiple 'Shop Now' CTAs are visible throughout the page (in product cards and in promotional sections), with clear button styling and placement.
- Dark blue 'Shop Now' buttons with high contrast against background
- CTAs repeated throughout page on product cards and promotional sections
- Clear, action-oriented button text
- Primary CTA requires scrolling to see product options before clicking
- No above-the-fold 'Shop Now' button for immediate action
Page speed
2/10PageSpeed score of 22 out of 100 is critically poor, indicating severe performance issues that will cause high bounce rates.
- PageSpeed score of 22 is in the critical range (0-49)
- Likely causes significant user frustration and abandonment
- Mobile users especially impacted by slow load times
Trust signals
8/10Strong trust signals including 175,000+ reviews, multiple award badges, clear product information, and professional branding throughout the page.
- 175,000+ 5-star reviews with 'Best in Bed' designation
- Multiple award badges (AD Awards, Best in Bed) on products
- Professional product photography and clear product descriptions
- Slow page speed undermines trust (users may perceive site as broken or unreliable)
Mobile experience
7/10Mobile layout appears functional with stacked product cards and readable text, though the page structure suggests potential usability issues on smaller screens.
- Product cards stack vertically for mobile viewing
- Text is readable and not cramped
- Navigation elements appear accessible
- Multiple product cards per row may not optimize for mobile scrolling efficiency
- Filter button and navigation may require additional taps on mobile
- Slow page speed (22) will severely impact mobile experience
Headline
4/10The headline 'All Sheets' is generic and doesn't communicate the key benefit (breathable/cooling) emphasized in the ad.
- Clear and simple language
- Positioned prominently at top of page
- Generic 'All Sheets' doesn't match ad's focus on breathable/cooling sheets
- No benefit-driven language or emotional appeal
- Misses opportunity to reinforce the ad's cooling/comfort messaging
Social proof
9/10Extensive social proof with 175,000+ 5-star reviews displayed prominently, plus multiple award badges (Best in Bed, AD Awards) visible throughout the page.
- 175,000+ 5-Star Reviews badge with star rating displayed prominently under logo
- Individual product ratings shown (24,504 reviews, 18,694 reviews, etc.) with star counts
- Multiple award badges (Best in Bed, AD Awards) visible on product cards throughout page
Message match
4/10Poor alignment between ad's emphasis on breathable/cooling sheets and page's generic 'All Sheets' approach showing all types equally.
- Page does feature cooling sheet options (Classic Percale, Washed European Linen marked as COOLING)
- Product descriptions mention qualities like 'crisp' and 'smooth' that align with ad language
- Cooling sheets not prioritized or featured first—page shows all sheet types equally
- No headline or messaging emphasizing breathable/cooling benefits
- Ad's specific focus on seasonal cooling need not reflected in page structure or copy
Offer clarity
8/10The 15% off offer is clearly stated at the top banner with 'Click to redeem' and 'Terms apply' visible.
- 15% discount prominently displayed in top banner
- Clear 'Click to redeem' call-to-action for the offer
- Discount percentage shown on individual product cards (15% off, 25% off, 30% off)
- Terms apply link requires extra click to understand conditions
- Discount amounts vary by product without clear explanation of why
More ads from Brooklinen
View all →
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.