Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Multi-Collagen Superblend with 10,090mg Hydrolysed Marine & Bovine Collagen, Biotin, Hyaluronic Acid, and essential vitamins for skin, hair, and joints
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page suffers from a critical mismatch between ad messaging and landing experience. The ad effectively communicates specific product benefits, clinical backing, and social proof (50,000+ users) targeted at women 40+. However, the landing page abandons this messaging entirely in favor of a generic scratch-off game mechanic that provides no product information, benefits, or trust signals. The page speed is critically slow (41/100), which compounds conversion issues. While the mobile layout is acceptable and the CTA is clear, the lack of visible social proof, product details, and trust indicators on the landing page creates friction. Users clicking the ad expecting to learn about collagen benefits instead encounter a gamified experience with no clear value proposition. The two-step CTA (scratch first, then shop) adds unnecessary friction. Recommendation: Replace scratch-off game with direct product showcase featuring ad messaging, customer testimonials, clinical backing, and clear benefits to match ad promise and improve conversion.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with centered content, readable text, and appropriately sized interactive element. Scratch-off game is touch-friendly. No obvious mobile usability issues in visible sections.
- Call to action: Primary CTA 'Shop now' is clear and action-oriented. Landing page shows 'SCRATCH HERE' as interactive CTA, which is engaging but creates friction - users must complete game before accessing purchase. Two-step CTA may reduce conversion.
- Offer clarity: Product benefits are clear (skin, hair, joints) with specific ingredients listed in ad. Landing page shows scratch-off game mechanic but actual offer/product details are not visible in provided screenshots. Core offer is understandable but incomplete visibility.
Where it's weak
- Page speed4/10
PageSpeed score of 41 is poor. Page loads slowly, which negatively impacts user experience, conversion rates, and SEO. Significant performance optimization needed.
- Trust signals5/10
Ad mentions 'clinically backed formula' and specific dosages (10,090mg), building credibility. Landing page shows no trust indicators: no certifications, no company information, no security badges, no customer reviews visible. Scratch-off game mechanic feels gimmicky rather than trustworthy.
- Social proof5/10
Ad mentions '50,000+ American women' taking product daily - strong social proof. Landing page visible sections show no customer testimonials, reviews, ratings, or social proof elements. Scratch-off game doesn't display trust signals.
- Message match5/10
Ad focuses on specific product benefits (collagen types, biotin, hyaluronic acid, vitamins) and targets women 40+. Landing page is generic scratch-off game with no visible product messaging, benefits, or age-targeting. Significant disconnect between ad promise and landing experience.
Full breakdown
Primary CTA 'Shop now' is clear and action-oriented. Landing page shows 'SCRATCH HERE' as interactive CTA, which is engaging but creates friction - users must complete game before accessing purchase. Two-step CTA may reduce conversion.
PageSpeed score of 41 is poor. Page loads slowly, which negatively impacts user experience, conversion rates, and SEO. Significant performance optimization needed.
Ad mentions 'clinically backed formula' and specific dosages (10,090mg), building credibility. Landing page shows no trust indicators: no certifications, no company information, no security badges, no customer reviews visible. Scratch-off game mechanic feels gimmicky rather than trustworthy.
Layout appears mobile-optimized with centered content, readable text, and appropriately sized interactive element. Scratch-off game is touch-friendly. No obvious mobile usability issues in visible sections.
Ad headline 'The Secret To Glowing Skin After 40' is benefit-driven and age-targeted, matching audience. However, landing page shows only 'elavate' logo and generic 'SCRATCH BELOW TO SEE WHAT YOU WIN' messaging. Headline doesn't carry through to landing page, creating disconnect.
Ad mentions '50,000+ American women' taking product daily - strong social proof. Landing page visible sections show no customer testimonials, reviews, ratings, or social proof elements. Scratch-off game doesn't display trust signals.
Ad focuses on specific product benefits (collagen types, biotin, hyaluronic acid, vitamins) and targets women 40+. Landing page is generic scratch-off game with no visible product messaging, benefits, or age-targeting. Significant disconnect between ad promise and landing experience.
Product benefits are clear (skin, hair, joints) with specific ingredients listed in ad. Landing page shows scratch-off game mechanic but actual offer/product details are not visible in provided screenshots. Core offer is understandable but incomplete visibility.
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Your own page
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