Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: SCRATCH BELOW TO SEE WHAT YOU WIN...
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page is a significant mismatch to the ad and fails on multiple critical CRO dimensions. The page leads with a gamified scratch-off mechanic ("SCRATCH BELOW TO SEE WHAT YOU WIN") that has nothing to do with the collagen product advertised. The headline and offer are completely unclear—visitors have no idea what they're winning or what the page is about until they interact with the scratch element. While the mobile layout appears functional and the CTA is visible, the page lacks any product information, social proof, trust signals, or clarity about the actual offer. The disconnect between the ad promise ("The Secret To Glowing Skin After 40" with specific product benefits) and the landing page (a generic scratch-off game) creates high friction and likely poor conversion. The page speed is also poor at 48/100, further degrading user experience.
What this funnel does right. Steal these.
- Mobile experience: The layout appears mobile-responsive with the scratch card centered and properly sized for mobile viewing.
Where it's weak
- Social proof: No visible customer testimonials, reviews, ratings, or the 50,000+ women mentioned in the ad appear on this page section.
- Message match: The ad promises 'The Secret To Glowing Skin After 40' with specific collagen benefits, but the landing page is a generic scratch-off game with zero product messaging alignment.
- Trust signals: No trust signals visible—no product information, company credentials, certifications, guarantees, or the clinical backing mentioned in the ad.
- Offer clarity: The offer is completely obscured behind a scratch-off game mechanic with no visible product details, pricing, or clear value proposition.
- Headline: The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN' is generic and provides no context about the collagen product or skin benefits.
- Call to action: The 'SCRATCH HERE' button is visible and action-oriented, but it's a gamification CTA rather than a direct product purchase call-to-action.
- Page speed: PageSpeed score of 48/100 indicates slow loading performance that will negatively impact user experience and conversions.
Full breakdown
The 'SCRATCH HERE' button is visible and action-oriented, but it's a gamification CTA rather than a direct product purchase call-to-action.
PageSpeed score of 48/100 indicates slow loading performance that will negatively impact user experience and conversions.
No trust signals visible—no product information, company credentials, certifications, guarantees, or the clinical backing mentioned in the ad.
The layout appears mobile-responsive with the scratch card centered and properly sized for mobile viewing.
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN' is generic and provides no context about the collagen product or skin benefits.
No visible customer testimonials, reviews, ratings, or the 50,000+ women mentioned in the ad appear on this page section.
The ad promises 'The Secret To Glowing Skin After 40' with specific collagen benefits, but the landing page is a generic scratch-off game with zero product messaging alignment.
The offer is completely obscured behind a scratch-off game mechanic with no visible product details, pricing, or clear value proposition.
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84dIMAGEThe Secret To Glowing Skin After 40
84dVIDEOThe Secret To Glowing Skin After 40
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
66dVIDEOThe Secret To Glowing Skin After 40
66dVIDEOThe Secret To Glowing Skin After 40
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