State & Liberty Clothing Company
Instagram · Video
The ad
Long days. Bright lights. Zero room for stiffness. Gary Striewski relies on State & Liberty for comfort, stretch, and a modern tailored look.
Shop nowThe funnel behind it
Offer: FREE SHIPPING ON ORDERS $150+
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
State & Liberty's landing page excels at trust-building with 750,000+ customers, 4.8-star reviews, and detailed product benefits (athletic fit, performance fabrics, low maintenance). The hero section effectively showcases the product with a professional model and clear value proposition. However, the page suffers from critical speed issues (PageSpeed 26/100), a generic headline that doesn't match the ad's specific narrative about Gary Striewski's needs, and a somewhat buried primary CTA below the fold. The mobile experience appears functional but the speed penalty will hurt conversion significantly. Social proof is strong but the message disconnect between the ad (comfort/stretch for long days) and the page's focus on "summer suiting" and general athletic fit creates friction.
What this funnel does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Offer clarity8/10
- Mobile experience7/10
Where it's weak
- Page speed3/10
- Message match4/10
- Headline5/10
Full breakdown
Call to action
6/10Primary CTA 'SHOP NEW ARRIVALS' is clear but appears only in the hero section; secondary CTAs like 'SHOP NOW' are scattered throughout but lack urgency or specificity to the ad's narrative.
- Primary CTA is high-contrast white button in hero section
- Multiple secondary CTAs throughout page (Shop Now buttons on category sections)
- Clear action language
- Primary CTA doesn't directly match ad CTA ('Shop now' vs 'Shop New Arrivals')
- No CTA directly tied to the performance/comfort angle mentioned in ad
- CTA text doesn't create urgency or reference the specific product benefit
Page speed
3/10PageSpeed score of 26/100 converts to approximately 2.6/10, indicating severe performance issues that will significantly harm conversion rates and user experience.
- PageSpeed score of 26/100 is critically slow
- Page will load very slowly on mobile devices
- Slow speed directly impacts bounce rate and conversion likelihood
Trust signals
9/10Page establishes strong trust through 750,000+ customer count, 4.8-star rating from 50,000+ reviews, detailed customer testimonial, multiple contact options (phone, email, live chat, in-store fittings), and transparent company information.
- 750,000+ customers with 4.8-star rating prominently displayed
- Specific customer testimonial with location
- Multiple contact methods listed (phone, email, live chat, in-store fittings)
Mobile experience
7/10Mobile layout appears functional with stacked elements, readable text, and accessible navigation, though the speed issues will impact user experience significantly.
- Responsive layout with stacked sections
- Search bar and navigation accessible at top
- Large, tappable CTA buttons
- Slow page speed (26/100) will cause poor mobile experience despite responsive design
- Modal popup for email signup may be intrusive on mobile
Headline
5/10The headline 'NEW SUMMER SUITING' is generic and product-focused, missing the emotional/functional angle about comfort and stretch for active professionals that the ad emphasizes.
- Clear and concise
- Positioned prominently above the fold
- Doesn't match ad narrative about comfort/stretch for long days
- Generic product category language rather than benefit-driven
- No mention of the performance or comfort angle that differentiates the product
Social proof
9/10Page displays 'Trusted by over 750,000 customers' with 4.8 average from 50,000+ reviews, plus a detailed customer testimonial from James R. in Miami, FL praising the fit.
- 750,000+ customer count with 4.8-star rating and 50,000+ reviews displayed prominently
- Specific customer testimonial with name and location
- 5-star rating visual displayed with testimonial
Message match
4/10Ad emphasizes comfort, stretch, and modern tailored look for long days/bright lights; page focuses on 'summer suiting' and general athletic fit without connecting to the specific use case or emotional driver.
- Both ad and page emphasize athletic fit and stretch fabrics
- Professional appearance angle is present on both
- Ad narrative about 'long days, bright lights, zero room for stiffness' is not reflected on page
- Page doesn't mention comfort or stretch as primary benefit for active professionals
- Ad's specific character reference (Gary Striewski) has no presence on page
Offer clarity
8/10Free shipping threshold is clearly stated at top ($150+), and product benefits are explicitly detailed in four distinct sections (True Athletic Fit, Performance Stretch Fabrics, Sharp Professional Appearance, Low Maintenance).
- Free shipping offer prominently displayed in black banner at top
- Four benefit sections with clear headers and descriptive copy
- Specific product features listed (machine washable, wrinkle-free, no dry cleaning)
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