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12 days

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The ad

A serum AND a sun screen, ILIA’s new Sun Serum Mineral Sunscreen SPF 50 is finally here @iliabeauty #iliabeauty #iliapartner @sephora 🌞🌞🌞

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Angle: Product innovation/convenience - dual-benefit formula combining serum and sunscreenHook: Product announcement with anticipation language ('finally here')Format: Video

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More ads from ILIA Beauty

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98dIMAGE

Limitless Lash in Brown

—funnel score

98dVIDEO

Super Serum Skin Tint SPF 40

—funnel score

61dVIDEO

This is my go-to everyday skin tint for my sensitive skin + it’s SPF! @iliabeauty #iliabeauty #iliapartner @sephora

—funnel score

52dVIDEO

Limitless Lash in Brown

—funnel score

52dVIDEO

Super Serum Skin Tint SPF 40

—funnel score

52dVIDEO

Formula so light, it feels like my lashes are bare! I love clean makeup ✨ Get your Limitless Lash Mascara @iliabeauty or at any @sephora store! 🤍 #iliabeauty #iliapartner

—funnel score

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