Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Scratch card game with unrevealed prize
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page is a gamified scratch-card experience that creates engagement through interactive mechanics and curiosity. However, it severely underperforms on core CRO fundamentals: there is no clear product messaging, no offer clarity about what the collagen product actually provides, no visible social proof or testimonials, and the page fails to communicate the ad's value proposition about skin, hair, and joint health. The scratch mechanic is a novelty that distracts from conversion rather than supporting it. The page also suffers from poor mobile optimization (the scratch card is difficult to interact with on small screens) and extremely slow load times (35 PageSpeed score). While the Elavate branding is present, the disconnect between the ad promise ("The Secret To Glowing Skin After 40") and the actual page experience (a generic scratch game) creates significant message mismatch and erodes trust.
Where it's weak
- Social proof0/10
No customer testimonials, reviews, ratings, or the mentioned '50,000+ American women' social proof is visible anywhere on the page.
- Message match1/10
The ad promises 'The Secret To Glowing Skin After 40' with specific collagen benefits, but the page is a generic scratch game with zero product messaging alignment.
- Offer clarity1/10
The page shows only a scratch card with no information about the collagen product, dosage, ingredients, or benefits mentioned in the ad.
- Page speed2/10
PageSpeed score of 35 indicates severe performance issues with slow load times that will frustrate users and increase bounce rates.
- Trust signals2/10
The scratch card gamification feels like a lottery/prize scheme rather than a legitimate product page, undermining credibility and trust in the Elavate brand.
- Mobile experience2/10
The scratch card interface is poorly optimized for mobile touch interaction and the page layout appears cramped on smaller screens.
- Headline2/10
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations of a prize rather than promoting the collagen product.
- Call to action3/10
The 'SCRATCH HERE' CTA is action-oriented but vague and doesn't clearly communicate that clicking leads to a product purchase.
Full breakdown
The 'SCRATCH HERE' CTA is action-oriented but vague and doesn't clearly communicate that clicking leads to a product purchase.
PageSpeed score of 35 indicates severe performance issues with slow load times that will frustrate users and increase bounce rates.
The scratch card gamification feels like a lottery/prize scheme rather than a legitimate product page, undermining credibility and trust in the Elavate brand.
The scratch card interface is poorly optimized for mobile touch interaction and the page layout appears cramped on smaller screens.
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations of a prize rather than promoting the collagen product.
No customer testimonials, reviews, ratings, or the mentioned '50,000+ American women' social proof is visible anywhere on the page.
The ad promises 'The Secret To Glowing Skin After 40' with specific collagen benefits, but the page is a generic scratch game with zero product messaging alignment.
The page shows only a scratch card with no information about the collagen product, dosage, ingredients, or benefits mentioned in the ad.
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Your own page
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.