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Days running

72 days

Funnel score

64/100

Page speed

34/100

The ad

From preconception to the third trimester, we’re setting a new science-backed standard. Get clean, vegan nutrient support during pregnancy for mom-to-baby. Formulated by people who’ve been there.*

For Thinking, Trying, and When it's Time

Shop now

Angle: Science-backed prenatal nutrition with clean, vegan formulation designed by experienced mothersHook: Benefit-driven lifecycle positioning (preconception through third trimester)Format: Video

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The funnel behind it

Offer: Bump up your essential support — from preconception to the third trimester.

Full landing page teardown →Visit landing page →

64/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page does well at establishing trust through third-party testing claims, transparent sourcing messaging, and multiple social proof elements (5-star reviews, "Best Seller" badges, clinical trial references). The mobile experience is clean and the product grid is well-organized. However, the page suffers from poor speed performance (34 PageSpeed score), which significantly impacts user experience. The primary CTA is buried in a popup modal rather than prominently featured on the page itself, and the headline "Pregnancy" is generic and doesn't match the ad's more compelling messaging about "thinking, trying, and when it's time." The offer clarity could be stronger—while the subheading mentions preconception to third trimester, the specific value proposition isn't immediately clear without scrolling through products.

What this funnel does right. Steal these.

Trust signals: Strong trust indicators throughout including 'Third-Party Tested,' clinical trial references, transparent sourcing messaging ('Traceable science with transparent sourcing'), privacy/security badges, and detailed regulatory disclaimers.
Mobile experience: The mobile layout is clean and responsive with well-organized product cards, readable text, and accessible navigation, though the popup modal could be more mobile-friendly.
Social proof: Multiple trust signals present including 5-star reviews, 'Best Seller' badges, 'Clinically-Studied' labels, 'FREE SAMPLE' offers, third-party testing claims, and detailed clinical trial references throughout the page.
Offer clarity: The subheading 'Bump up your essential support — from preconception to the third trimester' clearly defines the scope, but the specific benefits and differentiation aren't immediately obvious without exploring products.

Where it's weak

Page speed: PageSpeed score of 34 indicates poor performance, likely causing significant user friction and abandonment on mobile devices.
Headline: The single-word headline 'Pregnancy' is generic and doesn't match the ad's more engaging messaging about 'thinking, trying, and when it's time.'

Full breakdown

Call to action6/10

The primary CTA 'Submit' is buried in a popup modal for email signup rather than a prominent 'Shop Now' button on the main page, creating friction for immediate purchase intent.

Page speed3/10

PageSpeed score of 34 indicates poor performance, likely causing significant user friction and abandonment on mobile devices.

Trust signals8/10

Strong trust indicators throughout including 'Third-Party Tested,' clinical trial references, transparent sourcing messaging ('Traceable science with transparent sourcing'), privacy/security badges, and detailed regulatory disclaimers.

Mobile experience8/10

The mobile layout is clean and responsive with well-organized product cards, readable text, and accessible navigation, though the popup modal could be more mobile-friendly.

Headline5/10

The single-word headline 'Pregnancy' is generic and doesn't match the ad's more engaging messaging about 'thinking, trying, and when it's time.'

Social proof8/10

Multiple trust signals present including 5-star reviews, 'Best Seller' badges, 'Clinically-Studied' labels, 'FREE SAMPLE' offers, third-party testing claims, and detailed clinical trial references throughout the page.

Message match6/10

The ad emphasizes 'thinking, trying, and when it's time' with science-backed, vegan, clean nutrients, but the landing page leads with generic product browsing rather than reinforcing these specific value propositions.

Offer clarity7/10

The subheading 'Bump up your essential support — from preconception to the third trimester' clearly defines the scope, but the specific benefits and differentiation aren't immediately obvious without exploring products.