Library/supplements· ALL

Ritual

Facebook · Instagram · Messenger · Video

Active

All Ritual ads & funnels →Meta Ad Library

Days running

58 days

Funnel score

64/100

Page speed

41/100

The ad

We’re setting a new standard when it comes to pregnancy and postpartum support. Meet our line up of clean, vegan science-backed support for every stage of your journey.

Bump up your essential support

Shop now

Angle: Health-conscious pregnancy/postpartum wellness with clean, vegan ingredientsHook: Benefit-driven wordplay (pun on 'bump')Format: Video

View this ad in Meta Ad Library →

The funnel behind it

Offer: Bump up your essential support — from preconception to the third trimester.

Full landing page teardown →Visit landing page →

64/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This page does well with clear product categorization, strong visual hierarchy, and comprehensive social proof through clinical studies and third-party testing claims. However, it suffers from a poor PageSpeed score (41), a modal popup that interrupts the user journey immediately, and the primary CTA visible above the fold is "Submit" (for the email signup) rather than a product purchase button. The page also has messaging misalignment—the ad promises "clean, vegan science-backed support" but the page doesn't prominently feature these differentiators until much further down. The mobile experience appears functional but the slow load time and intrusive modal significantly harm conversion potential.

What this funnel does right. Steal these.

Trust signals: Trust is built through clinical trial references, third-party testing claims, 'Clinically-Studied' badges, and detailed sourcing/transparency messaging about 'traceable science with transparent sourcing.'
Social proof: Strong social proof throughout the page including '5-Star Reviewed' badges, 'Best Seller' labels, 'Clinically-Studied' claims, and detailed copy about third-party testing and clinical trials.
Offer clarity: The offer is clear with specific product categories and pricing visible, though the modal popup obscures the initial offer and the main value proposition isn't immediately obvious without scrolling.
Mobile experience: The layout appears responsive and mobile-friendly with stacked product cards and readable text, though the intrusive modal popup takes up significant screen real estate on mobile devices.
Headline: The headline 'Pregnancy' is simple and category-focused, but lacks the emotional resonance and specificity of the ad headline 'Bump up your essential support.'

Where it's weak

Page speed: PageSpeed score of 41 indicates poor performance; the page will load slowly, likely causing user frustration and abandonment before engaging with content.
Call to action: The primary above-the-fold CTA is 'Submit' for an email signup modal, not a product purchase button; product-level CTAs are 'Add' buttons that are secondary and require scrolling to discover.

Full breakdown

Call to action5/10

The primary above-the-fold CTA is 'Submit' for an email signup modal, not a product purchase button; product-level CTAs are 'Add' buttons that are secondary and require scrolling to discover.

Page speed2/10

PageSpeed score of 41 indicates poor performance; the page will load slowly, likely causing user frustration and abandonment before engaging with content.

Trust signals8/10

Trust is built through clinical trial references, third-party testing claims, 'Clinically-Studied' badges, and detailed sourcing/transparency messaging about 'traceable science with transparent sourcing.'

Mobile experience7/10

The layout appears responsive and mobile-friendly with stacked product cards and readable text, though the intrusive modal popup takes up significant screen real estate on mobile devices.

Headline7/10

The headline 'Pregnancy' is simple and category-focused, but lacks the emotional resonance and specificity of the ad headline 'Bump up your essential support.'

Social proof8/10

Strong social proof throughout the page including '5-Star Reviewed' badges, 'Best Seller' labels, 'Clinically-Studied' claims, and detailed copy about third-party testing and clinical trials.

Message match6/10

The ad emphasizes 'clean, vegan science-backed support for every stage' but the page doesn't prominently feature these differentiators until the lower sections; the immediate experience focuses on product browsing rather than the value proposition.

Offer clarity8/10

The offer is clear with specific product categories and pricing visible, though the modal popup obscures the initial offer and the main value proposition isn't immediately obvious without scrolling.