Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Scratch card game with unspecified prizes
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page is a gamified scratch-card experience that creates engagement through interactive mechanics, but it fundamentally fails to deliver on the ad promise. The ad promises "The Secret To Glowing Skin After 40" with specific collagen product benefits, yet the page shows only a generic scratch-off game with no product information, pricing, ingredients, or actual offer details visible. While the interactive element may drive engagement, the complete disconnect between ad messaging and page content creates a poor user experience and likely high bounce rates. The page lacks trust signals, product clarity, and any reason to believe this leads to a legitimate collagen purchase—it appears to be a bait-and-switch tactic that prioritizes novelty over conversion.
What this funnel does right. Steal these.
- Mobile experience: The scratch card interface appears responsive and touch-friendly for mobile devices, with clear visual hierarchy.
Where it's weak
- Social proof: No social proof, testimonials, reviews, or user count visible anywhere on the page.
- Trust signals: No trust indicators visible: no company information, no product details, no certifications, no clear value proposition—appears as a suspicious gamification tactic.
- Message match: Severe mismatch: ad promises collagen product benefits for skin after 40, but page shows only a gamified scratch card with no product information.
- Offer clarity: No actual offer is visible; the page shows only a scratch card game with no product details, pricing, or terms.
- Headline: The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations rather than communicating the collagen product value.
- Call to action: The CTA 'SCRATCH HERE' is action-oriented but vague and doesn't clearly indicate what happens next or what is being offered.
- Page speed: PageSpeed score of 42 indicates poor performance; the page loads slowly which negatively impacts user experience.
Full breakdown
The CTA 'SCRATCH HERE' is action-oriented but vague and doesn't clearly indicate what happens next or what is being offered.
PageSpeed score of 42 indicates poor performance; the page loads slowly which negatively impacts user experience.
No trust indicators visible: no company information, no product details, no certifications, no clear value proposition—appears as a suspicious gamification tactic.
The scratch card interface appears responsive and touch-friendly for mobile devices, with clear visual hierarchy.
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations rather than communicating the collagen product value.
No social proof, testimonials, reviews, or user count visible anywhere on the page.
Severe mismatch: ad promises collagen product benefits for skin after 40, but page shows only a gamified scratch card with no product information.
No actual offer is visible; the page shows only a scratch card game with no product details, pricing, or terms.
More ads from Elavate
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84dIMAGEThe Secret To Glowing Skin After 40
84dVIDEOThe Secret To Glowing Skin After 40
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
66dVIDEOThe Secret To Glowing Skin After 40
66dVIDEOThe Secret To Glowing Skin After 40
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