Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Scratch card game with unspecified prizes
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page is a gamified scratch-card experience that creates engagement through interactive mechanics, but it fundamentally fails to deliver on the ad promise. The ad promises "The Secret To Glowing Skin After 40" with specific collagen product benefits, yet the page shows only a generic scratch-off game with no product information, pricing, ingredients, or actual offer details visible. While the interactive element may drive engagement, the complete disconnect between ad messaging and page content creates a poor user experience and likely high bounce rates. The page lacks trust signals, product clarity, and any reason to believe this leads to a legitimate collagen purchase—it appears to be a bait-and-switch tactic that prioritizes novelty over conversion.
What this funnel does right. Steal these.
- Mobile experience: The scratch card interface appears responsive and touch-friendly for mobile devices, with clear visual hierarchy.
Where it's weak
- Social proof0/10
No social proof, testimonials, reviews, or user count visible anywhere on the page.
- Trust signals1/10
No trust indicators visible: no company information, no product details, no certifications, no clear value proposition—appears as a suspicious gamification tactic.
- Message match1/10
Severe mismatch: ad promises collagen product benefits for skin after 40, but page shows only a gamified scratch card with no product information.
- Offer clarity1/10
No actual offer is visible; the page shows only a scratch card game with no product details, pricing, or terms.
- Headline2/10
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations rather than communicating the collagen product value.
- Call to action3/10
The CTA 'SCRATCH HERE' is action-oriented but vague and doesn't clearly indicate what happens next or what is being offered.
- Page speed4/10
PageSpeed score of 42 indicates poor performance; the page loads slowly which negatively impacts user experience.
Full breakdown
The CTA 'SCRATCH HERE' is action-oriented but vague and doesn't clearly indicate what happens next or what is being offered.
PageSpeed score of 42 indicates poor performance; the page loads slowly which negatively impacts user experience.
No trust indicators visible: no company information, no product details, no certifications, no clear value proposition—appears as a suspicious gamification tactic.
The scratch card interface appears responsive and touch-friendly for mobile devices, with clear visual hierarchy.
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations rather than communicating the collagen product value.
No social proof, testimonials, reviews, or user count visible anywhere on the page.
Severe mismatch: ad promises collagen product benefits for skin after 40, but page shows only a gamified scratch card with no product information.
No actual offer is visible; the page shows only a scratch card game with no product details, pricing, or terms.
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Your own page
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.