Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Multi-Collagen Superblend with 10,090mg Hydrolysed Marine & Bovine Collagen, Biotin, Hyaluronic Acid, and essential vitamins C, B12, K2, & D3 in chocolate flavor
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses a gamification strategy (scratch-off card) that creates engagement but may introduce friction to the purchase journey. The ad copy is strong with specific ingredient benefits and social proof (50,000+ users), but the landing page doesn't effectively reinforce these claims in the visible sections. Critical issues: (1) Poor PageSpeed score (41) will significantly harm conversions; (2) Lack of visible trust signals and social proof on the landing page itself; (3) Scratch-off game mechanic delays value proposition reveal; (4) Product details and benefits not visible in provided screenshots. The mobile experience appears solid, but performance optimization is urgent. The page would benefit from faster loading, immediate benefit communication, and visible customer testimonials/reviews.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with centered content, readable text, and appropriately sized interactive elements. Wavy header design and full-width scratch card are mobile-friendly. Good vertical spacing for touch interaction.
- Call to action: Clear 'Shop now' CTA in ad. Landing page features prominent 'SCRATCH HERE' button with good visual contrast and size. CTA is visible and actionable, though the scratch-off game adds friction vs. direct purchase path.
- Offer clarity: Product benefits are clear (skin, hair, joints) with specific ingredients listed in ad. Landing page shows scratch-off game mechanic but actual offer/product details not visible in provided screenshots. Core offer is understandable but incomplete visibility.
Where it's weak
- Page speed4/10
PageSpeed score of 41 is poor. Indicates significant performance issues that will negatively impact conversion rates, user experience, and bounce rates. Critical CRO concern.
- Social proof5/10
Ad mentions '50,000+ American women' using product - strong social proof element. Landing page shows only Elavate branding and scratch-off game; no visible testimonials, reviews, ratings, or additional social proof elements in provided screenshots.
Full breakdown
Clear 'Shop now' CTA in ad. Landing page features prominent 'SCRATCH HERE' button with good visual contrast and size. CTA is visible and actionable, though the scratch-off game adds friction vs. direct purchase path.
PageSpeed score of 41 is poor. Indicates significant performance issues that will negatively impact conversion rates, user experience, and bounce rates. Critical CRO concern.
Ad mentions 'clinically backed formula' and specific dosages (10,090mg). Elavate branding visible on page. However, no visible trust signals on landing page screenshots: no certifications, guarantees, security badges, or third-party validation shown. Limited trust-building elements.
Layout appears mobile-optimized with centered content, readable text, and appropriately sized interactive elements. Wavy header design and full-width scratch card are mobile-friendly. Good vertical spacing for touch interaction.
Ad headline 'The Secret To Glowing Skin After 40' is benefit-driven and age-targeted, matching audience. However, landing page headline not visible in screenshots - cannot fully assess alignment between ad promise and page headline.
Ad mentions '50,000+ American women' using product - strong social proof element. Landing page shows only Elavate branding and scratch-off game; no visible testimonials, reviews, ratings, or additional social proof elements in provided screenshots.
Ad focuses on collagen benefits (skin, hair, joints) and targets women 40+. Landing page shows Elavate branding but actual product messaging not visible. Scratch-off game mechanic doesn't directly reinforce ad claims about product benefits.
Product benefits are clear (skin, hair, joints) with specific ingredients listed in ad. Landing page shows scratch-off game mechanic but actual offer/product details not visible in provided screenshots. Core offer is understandable but incomplete visibility.
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