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Bloom & Bond

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Active

All Bloom & Bond ads & funnels →Meta Ad Library

Days running

1 days

Funnel score

58/100

Page speed

48/100

The ad

"Seeing strands everywhere used to be normal. Now? That’s history. Three months in, and the mirror shows fuller, stronger hair I never thought possible." – Olivia J. ⭐⭐⭐⭐⭐ 👉 https://thebloomandbond.com/pumpkin-new

Limited Time Sale Ends Soon

Shop now

Angle: Before-and-after transformation with social proofHook: Customer testimonial with emotional contrastFormat: Image ad with testimonial copy

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The funnel behind it

Offer: Scratch below to see what you win

Visit landing page →

58/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page uses a gamification strategy (scratch-off card) that creates curiosity but undermines the credibility established by the ad's customer testimonial. The ad promises a hair-loss solution with social proof, but the page delivers a generic luck-based mechanic with no visible product information, pricing, benefits, or customer reviews. The disconnect between ad messaging (specific hair health benefit) and page experience (generic gamification) creates friction. Mobile design is solid, but the 48 PageSpeed score is a critical issue. The page lacks trust signals and fails to reinforce the problem-solution narrative from the ad. This approach may generate clicks but likely suffers from high bounce rates and low conversion.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with vertical scrolling, centered content, and appropriately sized touch targets. Scratch card element is mobile-friendly. Good responsive design visible.
Call to action: Clear 'SCRATCH HERE' CTA button is prominent and actionable. However, it's a gamification mechanic rather than direct product purchase, which may reduce conversion intent. Ad mentions 'Shop now' but page uses different CTA.
Headline: 'Try your luck' is attention-grabbing but generic. Doesn't clearly communicate the hair health/anti-shedding benefit mentioned in the ad. Lacks specificity about the actual product offer.

Where it's weak

Page speed: PageSpeed score of 48 is poor. Indicates significant performance issues that will negatively impact user experience, engagement, and conversion rates on mobile devices.
Trust signals: Bloom & Bond branding present but minimal trust signals visible. No security badges, guarantees, certifications, or company information shown. Gamification (scratch card) may reduce perceived legitimacy compared to straightforward product presentation.
Social proof: Ad contains a customer testimonial (Olivia J. with 5-star rating), but the landing page visible sections show no customer reviews, testimonials, ratings, or social proof elements. Disconnect between ad promise and page delivery.
Message match: Ad focuses on hair loss/shedding solution with customer testimonial. Landing page shows generic 'Try your luck' scratch card with no visible connection to hair health benefits, product features, or the specific problem-solution narrative from the ad.

Full breakdown

Call to action7/10

Clear 'SCRATCH HERE' CTA button is prominent and actionable. However, it's a gamification mechanic rather than direct product purchase, which may reduce conversion intent. Ad mentions 'Shop now' but page uses different CTA.

Page speed3/10

PageSpeed score of 48 is poor. Indicates significant performance issues that will negatively impact user experience, engagement, and conversion rates on mobile devices.

Trust signals5/10

Bloom & Bond branding present but minimal trust signals visible. No security badges, guarantees, certifications, or company information shown. Gamification (scratch card) may reduce perceived legitimacy compared to straightforward product presentation.

Mobile experience8/10

Layout appears mobile-optimized with vertical scrolling, centered content, and appropriately sized touch targets. Scratch card element is mobile-friendly. Good responsive design visible.

Headline7/10

'Try your luck' is attention-grabbing but generic. Doesn't clearly communicate the hair health/anti-shedding benefit mentioned in the ad. Lacks specificity about the actual product offer.

Social proof5/10

Ad contains a customer testimonial (Olivia J. with 5-star rating), but the landing page visible sections show no customer reviews, testimonials, ratings, or social proof elements. Disconnect between ad promise and page delivery.

Message match5/10

Ad focuses on hair loss/shedding solution with customer testimonial. Landing page shows generic 'Try your luck' scratch card with no visible connection to hair health benefits, product features, or the specific problem-solution narrative from the ad.

Offer clarity6/10

Page shows 'Try your luck' scratch card mechanic but actual offer (product, pricing, discount) is not visible in captured sections. The pumpkin seed oil product is referenced in URL but not clearly presented in visible content.