Library/supplements· US

Bloom & Bond

Facebook · Instagram · Messenger · Image

Active

All Bloom & Bond ads & funnels →Meta Ad Library

Days running

1 days

Funnel score

43/100

Page speed

40/100

The ad

🤩 The #1 Natural Supplement For Healthier, Thicker Hair 👉

Limited Time Sale Ends Soon

Learn more

Angle: Health/wellness benefit with social proof and urgencyHook: Curiosity + scarcity (limited time sale)Format: Image ad with emoji-driven text overlay

View this ad in Meta Ad Library →

The funnel behind it

Offer: Scratch below to see what you win

Visit landing page →

43/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from significant CRO issues. The primary problem is misalignment between ad messaging and page experience: the ad promises a natural hair supplement with limited-time urgency, but the page leads with a gamified scratch-off card that obscures the actual offer. There's no visible social proof (critical for supplements), no clear pricing or discount details, and no product benefits highlighted above the fold. The PageSpeed score of 40 is concerning and will hurt conversions. The page prioritizes engagement gimmicks over conversion clarity. For a supplement product, trust and credibility are paramount—currently absent. The mobile layout is acceptable, but the overall strategy undermines the ad's value proposition.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with vertical scrolling and centered content. Scratch card is appropriately sized for touch interaction. Good mobile responsiveness observed.

Where it's weak

Social proof: No visible social proof elements detected across all page sections. No testimonials, reviews, ratings, user counts, or trust badges shown. Critical gap for supplement category.
Trust signals: Limited trust signals visible. No customer reviews, certifications, guarantees, or company credentials shown. Gamified scratch card approach may feel gimmicky rather than trustworthy for a health supplement. Brand name 'Bloom & Bond' present but no supporting trust elements.
Message match: Poor alignment between ad and landing page. Ad emphasizes '#1 Natural Supplement For Healthier, Thicker Hair' with urgency ('Limited Time Sale'), but page leads with a luck-based scratch card game with no immediate product messaging or sale details visible.
Page speed: PageSpeed score of 40 indicates poor performance. Slow loading will negatively impact conversion rates, especially on mobile devices where users have lower patience thresholds.
Offer clarity: Offer is vague. 'Try your luck' scratch card gamifies the experience but doesn't clearly communicate what product/discount is being offered. No visible pricing, discount percentage, or specific offer details on the visible sections.
Call to action: Primary CTA is 'SCRATCH HERE' on the gamified card, which is interactive but indirect. The ad promises 'Learn more' but the page leads with a scratch-off game rather than product information or clear next steps.

Full breakdown

Call to action5/10

Primary CTA is 'SCRATCH HERE' on the gamified card, which is interactive but indirect. The ad promises 'Learn more' but the page leads with a scratch-off game rather than product information or clear next steps.

Page speed4/10

PageSpeed score of 40 indicates poor performance. Slow loading will negatively impact conversion rates, especially on mobile devices where users have lower patience thresholds.

Trust signals3/10

Limited trust signals visible. No customer reviews, certifications, guarantees, or company credentials shown. Gamified scratch card approach may feel gimmicky rather than trustworthy for a health supplement. Brand name 'Bloom & Bond' present but no supporting trust elements.

Mobile experience7/10

Layout appears mobile-optimized with vertical scrolling and centered content. Scratch card is appropriately sized for touch interaction. Good mobile responsiveness observed.

Headline6/10

Headline 'Try your luck' is attention-grabbing but doesn't reinforce the ad promise about hair health or the product benefit. Lacks specificity about the pumpkin seed oil supplement.

Social proof2/10

No visible social proof elements detected across all page sections. No testimonials, reviews, ratings, user counts, or trust badges shown. Critical gap for supplement category.

Message match3/10

Poor alignment between ad and landing page. Ad emphasizes '#1 Natural Supplement For Healthier, Thicker Hair' with urgency ('Limited Time Sale'), but page leads with a luck-based scratch card game with no immediate product messaging or sale details visible.

Offer clarity4/10

Offer is vague. 'Try your luck' scratch card gamifies the experience but doesn't clearly communicate what product/discount is being offered. No visible pricing, discount percentage, or specific offer details on the visible sections.