Therabody
Facebook · Instagram · Audience Network · Image
The ad
Glow that travels with you. Shop your new carry-on essentials
Self care, packed.
Shop nowThe funnel behind it
Offer: Bundle and save 15% off
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well on trust and social proof, featuring FDA registration, clinical study results (89% eye area rejuvenation), before/after imagery, and multiple trust badges. The headline clearly identifies the product and offer clarity is strong with explicit bundle savings (15% off, $279.99 vs $329.95). However, the page suffers from poor message match with the ad's "carry-on essentials" and "glow that travels" positioning—the page emphasizes sleep and depuffing rather than portability. The primary CTA "Choose options" is weak and indirect compared to the ad's "Shop now." Mobile experience appears functional but the page speed is critically poor (33/100), which severely impacts user experience and conversion likelihood.
What this funnel does right. Steal these.
- Trust signals8/10
- Social proof8/10
- Offer clarity8/10
- Headline7/10
Where it's weak
- Page speed3/10
- Message match3/10
- Call to action5/10
Full breakdown
Call to action
5/10Primary CTA 'Choose options' is indirect and weak; secondary 'Shop now' button appears lower on page in a modal dialog.
- Secondary 'Shop now' CTA is action-oriented and clear
- Multiple CTA opportunities (Choose options button + Shop now in modal)
- Primary CTA 'Choose options' is indirect and doesn't drive immediate purchase
- CTA button color (dark) blends into background, reducing visibility
- Shop now button buried in modal dialog rather than primary position
Page speed
3/10PAGESPEED_SCORE of 33 converts to approximately 3/10, indicating critically poor page performance.
- PAGESPEED_SCORE of 33 indicates severe performance issues
- Multiple high-resolution product images likely causing load delays
- Clinical study images and before/after galleries add significant payload
Trust signals
8/10Multiple trust signals present: FDA Registration, TSA Approval, 30-Day Returns, clinical study backing, and detailed product specifications.
- FDA Registered and TSA Approved badges prominently displayed
- 30-Day Returns policy clearly stated
- Clinical study with detailed methodology and results (89% statistic with before/after proof)
Mobile experience
6/10Mobile layout is functional with stacked elements and readable text, but navigation and interaction patterns could be optimized.
- Text is readable and properly sized for mobile screens
- Product images stack vertically in logical order
- Touch-friendly button sizes for primary interactions
- Modal dialog for country/language selection interrupts user flow
- Multiple image galleries require scrolling through thumbnails
- Footer navigation is dense and difficult to navigate on small screens
Headline
7/10Headline 'Beauty Sleep Bundle' is clear and descriptive but generic and doesn't emphasize portability or travel benefits.
- Clearly identifies the product as a bundle
- Uses benefit-driven language ('Beauty Sleep')
- Positioned prominently at top of product section
- Doesn't mention portability or travel despite ad positioning
- Generic descriptor that could apply to many sleep products
- Misses the 'carry-on essentials' angle from the ad
Social proof
8/10Strong social proof with clinical study results (89% eye area rejuvenation), before/after imagery, and multiple trust certifications visible throughout page.
- 89% statistic with before/after clinical images showing visible results
- FDA Registered, TSA Approved, and 30-Day Returns badges displayed
- Clinical study backing with detailed methodology footnotes at bottom
Message match
3/10Poor alignment between ad messaging ('carry-on essentials,' 'glow that travels') and page focus on sleep benefits and depuffing.
- Page does mention portability in 'Take your Beauty Sleep Bundle anywhere' section
- Travel-ready description mentions 'handbag or carry-on' compatibility
- Page emphasizes sleep and depuffing, not the 'glow' or radiance angle from ad
- Primary messaging focuses on sleep quality, not travel/portability
- Ad's 'self care, packed' positioning not reflected in main product narrative
Offer clarity
8/10Bundle savings are explicit: 15% off, $279.99 vs $329.95 strikethrough price clearly shown.
- Price comparison with strikethrough ($329.95) makes savings obvious
- Bundle discount percentage (15% off) stated prominently
- What's Included section details all 5 items in the bundle
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