Blume
Facebook · Instagram · Audience Network · Video
The ad
Brighter smile in 30 minutes — zero pain, zero peroxide ✨
BUY 1 GET 1 FREE 💜
Shop nowThe funnel behind it
Offer: BUY 1 GET 1 FREE — 1 Month Supply $59.00 (was $118.00) OR BUY 2 GET 2 FREE — 2 Month Supply $87.96 (was $236.00)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-converting product page with exceptional social proof and perfect message-to-ad alignment. The offer is crystal clear with strong visual hierarchy. Trust elements are comprehensive (guarantees, expert endorsement, verified reviews with photos). Main weakness is page speed (54/100), which could reduce mobile conversions. The page effectively addresses objections (zero peroxide, zero sensitivity, dentist-formulated) and creates urgency (89% sold, countdown timer). Review section is particularly strong with diverse, authentic-looking testimonials. CTA could be slightly more urgent, but overall execution is solid.
What this funnel does right. Steal these.
- Trust signals: Strong trust signals: 30-day risk-free guarantee, fast tracked shipping, verified customer reviews with photos, dentist endorsement, 'Selling out fast' scarcity messaging, payment icons (Amex, Apple Pay, Discover, Google Pay, Mastercard, PayPal), clear policies (Privacy, Terms, Refund).
- Social proof: Exceptional: 50,000+ happy customers, 369 verified reviews (5-star), multiple before/after photos throughout page, verified customer testimonials with photos, endorsement from Dr. Aodhan Docherty (cosmetic dentist of 12 years).
- Message match: Perfect alignment: Ad promises 'brighter smile in 30 minutes, zero pain, zero peroxide' — page confirms all three (30 mins results, zero peroxide, zero sensitivity). BOGO offer matches exactly.
- Offer clarity: Extremely clear offer: 'BUY 1 GET 1 FREE' prominently displayed with pricing ($59 → $118 crossed out). Two bundle options clearly presented with savings highlighted.
- Call to action: Bold purple 'ADD TO CART' button is prominent and action-oriented. Secondary CTAs present. Could benefit from urgency copy (countdown timer shows 02:35:42 but not integrated into CTA).
- Mobile experience: Responsive design, readable text, accessible buttons. Product images stack well. Minor: some text density in review sections could be optimized for smaller screens.
- Headline: Product name 'Blume Whitening Strips' is clear and descriptive. Supports ad claim of 30-min results. Could be more benefit-driven at top of page.
Where it's weak
- Page speed: PageSpeed score of 54 is below optimal (target 75+). Likely due to multiple high-res product images and before/after photo galleries. Impacts conversion potential on mobile.
Full breakdown
Bold purple 'ADD TO CART' button is prominent and action-oriented. Secondary CTAs present. Could benefit from urgency copy (countdown timer shows 02:35:42 but not integrated into CTA).
PageSpeed score of 54 is below optimal (target 75+). Likely due to multiple high-res product images and before/after photo galleries. Impacts conversion potential on mobile.
Strong trust signals: 30-day risk-free guarantee, fast tracked shipping, verified customer reviews with photos, dentist endorsement, 'Selling out fast' scarcity messaging, payment icons (Amex, Apple Pay, Discover, Google Pay, Mastercard, PayPal), clear policies (Privacy, Terms, Refund).
Responsive design, readable text, accessible buttons. Product images stack well. Minor: some text density in review sections could be optimized for smaller screens.
Product name 'Blume Whitening Strips' is clear and descriptive. Supports ad claim of 30-min results. Could be more benefit-driven at top of page.
Exceptional: 50,000+ happy customers, 369 verified reviews (5-star), multiple before/after photos throughout page, verified customer testimonials with photos, endorsement from Dr. Aodhan Docherty (cosmetic dentist of 12 years).
Perfect alignment: Ad promises 'brighter smile in 30 minutes, zero pain, zero peroxide' — page confirms all three (30 mins results, zero peroxide, zero sensitivity). BOGO offer matches exactly.
Extremely clear offer: 'BUY 1 GET 1 FREE' prominently displayed with pricing ($59 → $118 crossed out). Two bundle options clearly presented with savings highlighted.
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