Blume
Facebook · Instagram · Audience Network · Video
The ad
Brighter smile in 30 minutes — zero pain, zero peroxide ✨
BUY 1 GET 1 FREE 💜
Shop nowThe funnel behind it
Offer: BUY 1 GET 1 FREE — 1 Month Supply $59.00 (was $118.00) | BUY 2 GET 2 FREE — 2 Month Supply $87.97 (was $236.00)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This is a high-converting product page with exceptional social proof and clear offer communication. Strengths: outstanding customer testimonials with visual proof, multiple trust signals, clear pricing and offer structure, strong urgency messaging (89% sold, countdown timer), and excellent CTA design. The page effectively addresses objections (zero sensitivity, zero peroxide, dentist-approved). Primary weakness is page speed (57/100), which could be improved by optimizing image sizes and lazy-loading. The mobile experience is solid but could benefit from faster load times. Message match between ad and landing page is strong, with all key promises (30 mins, zero pain, zero peroxide) validated on page. Overall, this is a well-executed ecommerce page that should convert well despite the speed limitation.
What this funnel does right. Steal these.
- Call to action: Prominent purple 'ADD TO CART' button with high contrast. Multiple CTAs visible (product selection, add to cart). Clear secondary messaging: '30 DAY RISK FREE GUARANTEE' and 'Fast Tracked Shipping' reduce friction. Urgency: '89% sold' and countdown timer visible.
- Trust signals: Strong trust signals: 50,000+ customers, 369 verified reviews, 5-star ratings, dentist endorsement, 30-day money-back guarantee, fast tracked shipping, multiple payment options visible (Amex, Apple Pay, Diners, Discover, Google Pay, Mastercard, PayPal). Real customer testimonials with photos. 'Selling out fast' creates FOMO without being deceptive.
- Social proof: Exceptional social proof: 50,000+ happy customers, 369 reviews (5-star), multiple verified customer testimonials with before/after photos throughout page. Real results shown with specific timelines (Day 1, Day 7, Day 12). Dentist endorsement from Dr. Aodhan Docherty included.
- Offer clarity: Extremely clear offer: 'BUY 1 GET 1 FREE' prominently displayed with pricing ($59 → $118 crossed out). Multiple package options shown with clear value proposition. 'BEST PRICE OF THE YEAR' reinforces urgency.
- Mobile experience: Mobile-responsive design evident. Product images stack vertically, text is readable, CTA button is large and tappable. Navigation is clean. Minor: some image carousel navigation could be clearer on small screens.
- Headline: Strong primary headline 'Blume Whitening Strips' with clear benefit statements below (zero peroxide, visibly whiter in 30 mins, dentist-formulated). Matches ad promise well. Could be more benefit-driven at top.
- Message match: Strong alignment between ad and page. Ad promises 'brighter smile in 30 minutes, zero pain, zero peroxide' — page confirms all three (30 mins results, zero peroxide, zero sensitivity). Offer matches (BUY 1 GET 1 FREE). Minor: ad emphasizes speed/pain relief more than page headline.
Full breakdown
Prominent purple 'ADD TO CART' button with high contrast. Multiple CTAs visible (product selection, add to cart). Clear secondary messaging: '30 DAY RISK FREE GUARANTEE' and 'Fast Tracked Shipping' reduce friction. Urgency: '89% sold' and countdown timer visible.
PageSpeed score of 57 is below ideal (70+ recommended). Multiple high-resolution before/after images and product photos likely impact load time. This could affect conversion rates, especially on mobile with slower connections.
Strong trust signals: 50,000+ customers, 369 verified reviews, 5-star ratings, dentist endorsement, 30-day money-back guarantee, fast tracked shipping, multiple payment options visible (Amex, Apple Pay, Diners, Discover, Google Pay, Mastercard, PayPal). Real customer testimonials with photos. 'Selling out fast' creates FOMO without being deceptive.
Mobile-responsive design evident. Product images stack vertically, text is readable, CTA button is large and tappable. Navigation is clean. Minor: some image carousel navigation could be clearer on small screens.
Strong primary headline 'Blume Whitening Strips' with clear benefit statements below (zero peroxide, visibly whiter in 30 mins, dentist-formulated). Matches ad promise well. Could be more benefit-driven at top.
Exceptional social proof: 50,000+ happy customers, 369 reviews (5-star), multiple verified customer testimonials with before/after photos throughout page. Real results shown with specific timelines (Day 1, Day 7, Day 12). Dentist endorsement from Dr. Aodhan Docherty included.
Strong alignment between ad and page. Ad promises 'brighter smile in 30 minutes, zero pain, zero peroxide' — page confirms all three (30 mins results, zero peroxide, zero sensitivity). Offer matches (BUY 1 GET 1 FREE). Minor: ad emphasizes speed/pain relief more than page headline.
Extremely clear offer: 'BUY 1 GET 1 FREE' prominently displayed with pricing ($59 → $118 crossed out). Multiple package options shown with clear value proposition. 'BEST PRICE OF THE YEAR' reinforces urgency.
More ads from Blume
View all →
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.