Silver Fern Brand
Facebook · Instagram · Audience Network · Video
The ad
You’re doing everything “right”... eating clean, working out—but the scale won’t budge? 🚨 It might be your insulin, not your effort. When insulin levels stay high, your body holds on to fat—no matter how hard you try. That’s why managing insulin is key to real, sustainable fat loss. 🔥 Berbevis is designed to support healthy insulin levels, metabolic function, and fat-burning—without the crash. It’s not about eating less. It’s about working smarter. #InsulinResistance #SmartWeightLoss #Berbevis #SilverFernBrand #MetabolicHealth
Shop nowThe funnel behind it
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
What this funnel does right. Steal these.
- Call to action8/10
- Headline8/10
- Page speed7/10
- Trust signals7/10
- Mobile experience7/10
- Message match7/10
- Offer clarity7/10
Full breakdown
Call to action
8/10The 'ADD TO CART' button is prominent, large, and green (high contrast), positioned directly below quantity selector; secondary CTA 'Shop now' from ad also aligns with page intent.
- Large, bright green button with clear 'ADD TO CART' text
- Positioned immediately after quantity selector for frictionless flow
- High contrast against white background ensures visibility
- No urgency language on button (e.g., 'Buy Now' or 'Secure My Order')
- No scarcity messaging (stock level, limited-time offer) near CTA
- Single CTA option—no alternative paths (e.g., 'Learn More' or 'See Reviews')
Page speed
7/10PageSpeed score of 72 converts to approximately 7/10; acceptable but not exceptional for e-commerce, with room for optimization.
- Score of 72 is above the 50th percentile for mobile web performance
- Page loads and displays product information without apparent delays
- Score of 72 indicates moderate performance issues (not in 'good' 90+ range)
- Multiple high-resolution product images and long-form content may slow load
- No visible lazy-loading or performance optimization indicators
Trust signals
7/10Page includes brand logo, supplement facts label, scientific ingredient names (Berbevis, aXivite), and FDA disclaimer, but lacks third-party certifications, guarantees, or detailed company information.
- Supplement Facts label with full ingredient transparency and dosages
- FDA disclaimer present at bottom ('These statements have not been evaluated...')
- Scientific ingredient names and detailed mechanism-of-action explanations
- No third-party certifications (NSF, GMP, USP) visible
- No money-back guarantee or return policy mentioned
- No company 'About Us' link or founder credibility information visible on page
Mobile experience
7/10Layout appears responsive with stacked elements, readable text, and touch-friendly button sizing, though full mobile experience cannot be fully assessed from desktop screenshots.
- Large, tappable 'ADD TO CART' button with adequate spacing
- Text is readable at standard mobile sizes
- Product image carousel with navigation arrows suggests mobile-friendly design
- Cannot fully assess mobile navigation, menu collapse, or form usability from desktop view
- Long-form copy below fold may require excessive scrolling on mobile
- No visible mobile-specific optimizations (e.g., sticky CTA, collapsed sections)
Headline
8/10The headline 'Metabolism - Body Composition Supplement' is descriptive and accurate, though somewhat generic for the product category.
- Clear product category identification
- Positioned prominently in teal/cyan color for visibility
- Directly matches the product name
- Generic and lacks emotional hook or benefit-driven language
- Doesn't address the core pain point (insulin resistance, stubborn fat)
- No urgency or differentiation from competitor products
Social proof
6/10Page includes a '100K+ improving their gut health' badge and mentions 'Real Reviews from Real Customers' but no actual customer testimonials, ratings, or specific reviews are visible.
- 100K+ customer badge visible mid-page showing scale of user base
- Header text 'Real Reviews from Real Customers' establishes credibility intent
- Pre-launch testing mentioned in fine print ('dozens of pre-launch testers')
- No actual customer reviews, ratings, or testimonials displayed on page
- 100K badge lacks context—unclear if it's for this product or brand
- No star ratings, specific quotes, or named customer success stories
Message match
7/10Ad focuses on insulin resistance and fat loss; page emphasizes body composition and metabolic health with Berbevis for insulin support, showing good alignment but page is broader in scope.
- Ad mentions insulin support; page prominently features Berbevis for 'Support insulin sensitivity'
- Ad's 'working smarter' message aligns with page's 'body composition' focus over weight loss
- Both emphasize metabolic health and sustainable results, not quick fixes
- Ad's primary pain point (scale won't budge) is less prominent on page than broader body composition messaging
- Page discusses gut health and digestion heavily; ad doesn't mention this angle
- Ad's urgency tone ('🚨') doesn't match page's educational, methodical tone
Offer clarity
7/10The offer is clear—a metabolism supplement with two key ingredients (Berbevis and aXivite)—but pricing and exact benefits lack specificity.
- Price clearly displayed ($55.24)
- Free shipping threshold stated ($49+)
- Supplement facts label visible at bottom showing exact dosages
- No clear statement of what results to expect or timeline
- Benefits listed as bullet points but lack quantified claims or guarantees
- No mention of money-back guarantee or risk reversal
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