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The ad

If you’re intimidated by eyeshadow start with these @iliabeauty eyeshadow sticks. Hopefully the chart helps! The shades I used in order were: Adorn, Flax and Gilded followed by the Limitless Lash Mascara. @sephora AD #eyeshadowsticks #iliabeauty #iliapartner

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Angle: Beginner-friendly makeup solution that removes intimidation barrierHook: Relatable pain point (intimidation by eyeshadow complexity)Format: Tutorial/demonstration video with product showcase

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More ads from ILIA Beauty

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98dIMAGE

Limitless Lash in Brown

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98dVIDEO

Super Serum Skin Tint SPF 40

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61dVIDEO

This is my go-to everyday skin tint for my sensitive skin + it’s SPF! @iliabeauty #iliabeauty #iliapartner @sephora

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52dVIDEO

Limitless Lash in Brown

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52dVIDEO

Super Serum Skin Tint SPF 40

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52dVIDEO

Formula so light, it feels like my lashes are bare! I love clean makeup ✨ Get your Limitless Lash Mascara @iliabeauty or at any @sephora store! 🤍 #iliabeauty #iliapartner

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