Elavate
Facebook · Instagram · Audience Network · Video
The ad
I've been on television for years and I know exactly what I look like on camera. About a year ago something changed. Less firmness, more fine lines, thinner hair. And when you're constantly in the public eye, you notice 😔 I tried everything and nothing was actually working. Then a friend pulled me aside and said "Melissa, you have to try this collagen — it's a proper one." And I was like… collagen is going to fix this? 😅 Two months on Elavate and the results have been unreal. My skin is firmer, my hair noticeably thicker, and my joint aches after workouts massively reduced! But the moment I knew it was working? My husband Joe commented on my skin completely unprompted. He notices nothing. That meant everything! 🥹 I've tried enough things that promised the world and delivered nothing. This one actually works! I'll put the link in my bio Elavate is celebrating crossing 50,000 happy customers with speical 20% off sales for 24 hours only. The link is in my bio and applies automatically 👈 @elavatesuperfoods
Shop nowThe funnel behind it
Offer: Elavate is celebrating crossing 50,000 happy customers with special 20% off sales for 24 hours only
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses a gamification approach with a scratch-off mechanic that creates engagement but obscures the actual offer and value proposition. While the mobile design is clean and the CTA is visually prominent, the page suffers from critical weaknesses: the headline is vague and doesn't communicate the product benefit, the offer clarity is poor since the actual discount and product details are hidden behind the scratch interaction, and the page speed is critically slow at 33/100 which will cause significant bounce rates. The page does leverage social proof through the celebrity testimonial in the ad copy, but this connection isn't reinforced on the landing page itself. The mismatch between the ad's detailed testimonial and the page's gamified mystery approach creates friction in the user journey.
What this funnel does right. Steal these.
- Mobile experience: The page layout is clean and mobile-optimized with proper spacing, readable text, and a full-width interactive element that works well on mobile screens.
- Call to action: The 'SCRATCH HERE' CTA is visually prominent with a large blue button and clear call-to-action, though it's gamified rather than direct.
Where it's weak
- Page speed2/10
PageSpeed score of 33/100 indicates critically slow performance that will cause significant user frustration and abandonment.
- Message match3/10
The ad features a detailed personal testimonial about collagen benefits, but the landing page uses a generic scratch-off game with no mention of the product or testimonial.
- Offer clarity3/10
The actual product offer is hidden behind a scratch-off game mechanic, making it impossible for users to understand what they're getting before interacting.
- Trust signals4/10
The page lacks trust signals such as customer testimonials, reviews, security badges, or product information visible above the fold; the gamification approach may feel gimmicky rather than trustworthy.
- Headline4/10
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and doesn't communicate the collagen product benefit or value proposition.
Full breakdown
The 'SCRATCH HERE' CTA is visually prominent with a large blue button and clear call-to-action, though it's gamified rather than direct.
PageSpeed score of 33/100 indicates critically slow performance that will cause significant user frustration and abandonment.
The page lacks trust signals such as customer testimonials, reviews, security badges, or product information visible above the fold; the gamification approach may feel gimmicky rather than trustworthy.
The page layout is clean and mobile-optimized with proper spacing, readable text, and a full-width interactive element that works well on mobile screens.
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and doesn't communicate the collagen product benefit or value proposition.
The ad copy contains a detailed celebrity testimonial from Melissa about real results, but this social proof is not visible on the landing page itself.
The ad features a detailed personal testimonial about collagen benefits, but the landing page uses a generic scratch-off game with no mention of the product or testimonial.
The actual product offer is hidden behind a scratch-off game mechanic, making it impossible for users to understand what they're getting before interacting.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.