Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Scratch card game with unrevealed prize
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page severely misaligns with the ad promise. The ad promotes a collagen product with specific benefits (glowing skin after 40, clinically-backed formula, 50,000+ users), but the page presents a gamified scratch-card experience with no product information visible. The page fails to deliver on message match, offer clarity, and trust signals. While the scratch mechanic may drive engagement, it obscures the actual product value proposition and creates friction for conversion. The minimal content shown provides no social proof, ingredient details, or clear product benefits that would justify the purchase.
What this funnel does right. Steal these.
- Mobile experience: The layout appears mobile-optimized with centered content and touch-friendly button sizing, though the scratch mechanic may not work well on mobile.
Where it's weak
- Social proof0/10
No customer testimonials, reviews, ratings, or the mentioned 50,000+ users statistic are visible on the page.
- Message match1/10
The ad promises a collagen product with specific benefits and clinical backing, but the page shows only a gamified scratch card with no product information.
- Trust signals2/10
The gamified scratch card approach feels gimmicky and undermines trust in the brand; no visible credentials, certifications, or company information are shown.
- Offer clarity2/10
The actual collagen product offer is completely hidden behind a scratch card game with no visible product details, pricing, or benefits.
- Page speed3/10
PageSpeed score of 33 indicates poor performance with slow load times that will negatively impact user experience and conversions.
- Headline3/10
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations of a prize rather than promoting the collagen product.
- Call to action4/10
The 'SCRATCH HERE' CTA is action-oriented but vague and doesn't clearly communicate that clicking leads to a product purchase.
Full breakdown
The 'SCRATCH HERE' CTA is action-oriented but vague and doesn't clearly communicate that clicking leads to a product purchase.
PageSpeed score of 33 indicates poor performance with slow load times that will negatively impact user experience and conversions.
The gamified scratch card approach feels gimmicky and undermines trust in the brand; no visible credentials, certifications, or company information are shown.
The layout appears mobile-optimized with centered content and touch-friendly button sizing, though the scratch mechanic may not work well on mobile.
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations of a prize rather than promoting the collagen product.
No customer testimonials, reviews, ratings, or the mentioned 50,000+ users statistic are visible on the page.
The ad promises a collagen product with specific benefits and clinical backing, but the page shows only a gamified scratch card with no product information.
The actual collagen product offer is completely hidden behind a scratch card game with no visible product details, pricing, or benefits.
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Your own page
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.