Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Scratch card game with unrevealed prize
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page severely misaligns with the ad promise. The ad promotes a collagen product with specific benefits (glowing skin after 40, clinically-backed formula, 50,000+ users), but the page presents a gamified scratch-card experience with no product information visible. The page fails to deliver on message match, offer clarity, and trust signals. While the scratch mechanic may drive engagement, it obscures the actual product value proposition and creates friction for conversion. The minimal content shown provides no social proof, ingredient details, or clear product benefits that would justify the purchase.
What this funnel does right. Steal these.
- Mobile experience: The layout appears mobile-optimized with centered content and touch-friendly button sizing, though the scratch mechanic may not work well on mobile.
Where it's weak
- Social proof: No customer testimonials, reviews, ratings, or the mentioned 50,000+ users statistic are visible on the page.
- Message match: The ad promises a collagen product with specific benefits and clinical backing, but the page shows only a gamified scratch card with no product information.
- Trust signals: The gamified scratch card approach feels gimmicky and undermines trust in the brand; no visible credentials, certifications, or company information are shown.
- Offer clarity: The actual collagen product offer is completely hidden behind a scratch card game with no visible product details, pricing, or benefits.
- Page speed: PageSpeed score of 33 indicates poor performance with slow load times that will negatively impact user experience and conversions.
- Headline: The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations of a prize rather than promoting the collagen product.
- Call to action: The 'SCRATCH HERE' CTA is action-oriented but vague and doesn't clearly communicate that clicking leads to a product purchase.
Full breakdown
The 'SCRATCH HERE' CTA is action-oriented but vague and doesn't clearly communicate that clicking leads to a product purchase.
PageSpeed score of 33 indicates poor performance with slow load times that will negatively impact user experience and conversions.
The gamified scratch card approach feels gimmicky and undermines trust in the brand; no visible credentials, certifications, or company information are shown.
The layout appears mobile-optimized with centered content and touch-friendly button sizing, though the scratch mechanic may not work well on mobile.
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is generic and creates false expectations of a prize rather than promoting the collagen product.
No customer testimonials, reviews, ratings, or the mentioned 50,000+ users statistic are visible on the page.
The ad promises a collagen product with specific benefits and clinical backing, but the page shows only a gamified scratch card with no product information.
The actual collagen product offer is completely hidden behind a scratch card game with no visible product details, pricing, or benefits.
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84dIMAGEThe Secret To Glowing Skin After 40
84dVIDEOThe Secret To Glowing Skin After 40
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
66dVIDEOThe Secret To Glowing Skin After 40
66dVIDEOThe Secret To Glowing Skin After 40
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