Kosas
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The ad
BACK IN STOCK! NEW Soulgazer Intensifying Gel Eyeliner is here. 10 soul-piercing shades of creamy, waterproof, longwearing liner.
NEW! Soulgazer Intensifying Gel Eyeliner
Shop nowThe funnel behind it
Offer: BACK IN STOCK! NEW Soulgazer Intensifying Gel Eyeliner is here. 10 soul-piercing shades of creamy, waterproof, longwearing liner.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page suffers from critical CRO failures. The primary issue is message mismatch: the ad promises a specific new product (Soulgazer Eyeliner) with clear benefits, but the page leads with a vague 'Reveal Your Reward' gamification experience that obscures the product. The hero image is blurry and uninspiring. Catastrophic PageSpeed score (36) will cause significant abandonment. Social proof is completely absent—no reviews, ratings, or testimonials for a beauty product, which is a major conversion killer. CTAs are weak and inconsistent with ad copy. The page feels more like a promotional game than a product showcase. Trust signals are minimal. The blurred product imagery and generic reward messaging create friction rather than excitement about the new product launch.
What this funnel does right. Steal these.
- Offer clarity: Product name and key benefits (waterproof, longwearing, 10 shades) are clear. 'Back in stock' creates urgency. However, price and exact product differentiation are not immediately visible in hero section.
Where it's weak
- Page speed: PageSpeed score of 36 is critically poor. Indicates slow load times, poor Core Web Vitals, and likely high bounce rates. This severely impacts conversion potential and user experience, especially on mobile.
- Social proof: No visible customer reviews, ratings, testimonials, or user-generated content in the page slices. No trust badges, celebrity endorsements, or social proof elements detected. Critical gap for beauty product conversion.
- Trust signals: Cookie consent banner present (positive). However, no visible brand credentials, certifications, return policy, or security badges in hero/main sections. No customer testimonials or reviews. Blurry product imagery reduces trust. Gamification ('Reveal Your Reward') feels gimmicky rather than trustworthy.
- Message match: Significant mismatch: Ad emphasizes 'NEW Soulgazer Intensifying Gel Eyeliner' with specific product benefits, but landing page leads with generic 'Reveal Your Reward' gamification. Product hero image is blurred/unclear. Ad promise not immediately fulfilled.
- Call to action: Primary CTA 'Swipe here' is weak and unclear—doesn't use action-oriented language like 'Shop now' from the ad. Secondary CTAs are buried and lack prominence. CTA copy doesn't match advertised 'Shop now' messaging.
- Mobile experience: Layout appears mobile-responsive but images are blurry/low quality on mobile view. Text is readable but CTAs are small. Gamification element ('Swipe to uncover') may work better on mobile, but execution is unclear. Overall mobile experience feels unpolished.
Full breakdown
Primary CTA 'Swipe here' is weak and unclear—doesn't use action-oriented language like 'Shop now' from the ad. Secondary CTAs are buried and lack prominence. CTA copy doesn't match advertised 'Shop now' messaging.
PageSpeed score of 36 is critically poor. Indicates slow load times, poor Core Web Vitals, and likely high bounce rates. This severely impacts conversion potential and user experience, especially on mobile.
Cookie consent banner present (positive). However, no visible brand credentials, certifications, return policy, or security badges in hero/main sections. No customer testimonials or reviews. Blurry product imagery reduces trust. Gamification ('Reveal Your Reward') feels gimmicky rather than trustworthy.
Layout appears mobile-responsive but images are blurry/low quality on mobile view. Text is readable but CTAs are small. Gamification element ('Swipe to uncover') may work better on mobile, but execution is unclear. Overall mobile experience feels unpolished.
Headline 'Reveal Your Reward' is vague and doesn't match the ad promise of 'NEW Soulgazer Intensifying Gel Eyeliner.' Creates disconnect between ad and landing page. Generic reward language lacks product specificity.
No visible customer reviews, ratings, testimonials, or user-generated content in the page slices. No trust badges, celebrity endorsements, or social proof elements detected. Critical gap for beauty product conversion.
Significant mismatch: Ad emphasizes 'NEW Soulgazer Intensifying Gel Eyeliner' with specific product benefits, but landing page leads with generic 'Reveal Your Reward' gamification. Product hero image is blurred/unclear. Ad promise not immediately fulfilled.
Product name and key benefits (waterproof, longwearing, 10 shades) are clear. 'Back in stock' creates urgency. However, price and exact product differentiation are not immediately visible in hero section.
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