Kosas
Facebook · Instagram · Messenger · Video
The ad
The best combo for the prettiest eye makeup. Nourish your skin and lashes with the power of peptides and hyaluronic acid. Shop our Soulgazer bundle exclusively at kosas.com for 15% off.
NEW! Soulgazer Set!
Shop nowThe funnel behind it
Offer: Swipe to uncover exclusive savings.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses an interactive gamification approach with a swipe-to-reveal mechanic that creates engagement but obscures the actual offer. The page excels at mobile design and visual appeal with high-quality product photography, but critically fails on offer clarity—the specific discount amount and product details are hidden behind the interactive element rather than immediately visible. Trust is undermined by a generic cookie notice at the bottom and lack of visible social proof or testimonials. The headline "Reveal Your Reward" is vague and doesn't communicate the product or value proposition. Page speed is severely compromised at a score of 29, which will hurt conversion significantly. The CTA is clear but the overall experience prioritizes novelty over conversion fundamentals.
What this funnel does right. Steal these.
- Mobile experience8/10
- Call to action7/10
Where it's weak
- Social proof0/10
- Headline2/10
- Message match2/10
- Page speed3/10
- Offer clarity3/10
- Trust signals4/10
Full breakdown
Call to action
7/10The 'SWIPE HERE' CTA is visually prominent with a pink brush stroke graphic and clear directional instruction, though it obscures rather than clarifies the offer.
- High contrast pink brush stroke makes CTA visually prominent
- Clear directional language 'SWIPE HERE' instructs user action
- Interactive element creates engagement and curiosity
- CTA hides the offer rather than revealing it upfront
- No secondary CTA visible for users who don't engage with swipe mechanic
Page speed
3/10PageSpeed score of 29 converts to approximately 3/10, indicating severe performance issues that will significantly impact user experience and conversion rates.
- PageSpeed score of 29 indicates critical performance problems
- High-quality product images likely not optimized for fast loading
- Interactive swipe mechanic may add JavaScript overhead
Trust signals
4/10Trust is partially established through Kosas branding and professional product photography, but undermined by hidden offer details, lack of social proof, and a generic cookie notice.
- Professional product photography and styling builds brand credibility
- Kosas brand name visible at top of page
- Clean, professional design aesthetic
- Generic cookie consent notice at bottom with minimal transparency
- No customer reviews or ratings to validate product quality
- Hidden offer creates perception of deception or bait-and-switch
Mobile experience
8/10The page is clearly optimized for mobile with full-screen vertical layout, large touch targets, and responsive product imagery that fills the viewport effectively.
- Full-screen vertical layout optimized for mobile viewing
- Large, easily tappable interactive element (swipe area)
- High-quality product photography scales well on mobile screens
- Cookie consent modal at bottom may obscure content on smaller screens
Headline
2/10The headline 'Reveal Your Reward' is generic and fails to communicate the product, brand value, or specific offer.
- 'Reveal Your Reward' is vague and could apply to any promotion
- No mention of 'Soulgazer Set' or eye makeup product category
- Doesn't convey the key benefit (peptides, hyaluronic acid, nourishment)
Social proof
0/10No customer reviews, ratings, testimonials, or social proof elements are visible anywhere on the three-image page sequence.
- No star ratings or review counts visible
- No customer testimonials or quotes
- No user-generated content or social media integration shown
Message match
2/10The ad promises 'Soulgazer bundle' with '15% off' and specific benefits (peptides, hyaluronic acid), but the landing page headline and visible copy don't mention any of these details.
- Kosas branding is consistent between ad and page
- Ad mentions 'Soulgazer Set' but landing page headline says 'Reveal Your Reward'
- Ad's 15% discount offer is completely hidden on landing page
- Ad's specific product benefits (peptides, hyaluronic acid) not visible in headline or copy
Offer clarity
3/10The specific offer (15% off Soulgazer bundle) is completely hidden behind the interactive swipe element and never explicitly stated on the visible page.
- Actual discount percentage hidden behind 'SWIPE HERE' interactive element
- Product bundle name 'Soulgazer Set' not mentioned in headline or visible copy
- No clear statement of what's included or the original price
More ads from Kosas
View all →
63dVIDEONEW! Cloud Set Mist
63dVIDEOI always get so many questions about my favorite acne-safe makeup for teaching and taking Pilates… and it’s by far @kosas 💕 #kosaspartner The Revealer Concealer + Revealer Extra Bright duo gives me the perfect awake & glowy look without the pore clogging ingredients ✨ Linked in my ShopMy if you want to give it a try! #grwm #naturalmakeup #skin #skincare
63dVIDEONEW! Soulgazer Intensifying Gel Eyeliner
63dVIDEOweird things that were going on in my life when I created several different @kosas products… part 1💞
53dVIDEONEW Lip Pulse
51dVIDEOKOSAS AT SEPHORA
Your own page
You just read somebody else's funnel. What does yours score?
The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
Free, no signup, no card. The same 8 factor score every page here was graded on.
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.