Smalls
Facebook · Instagram · Messenger · Video
The ad
Smalls is made with US-sourced protein and clean, natural ingredients. No fillers. No preservatives. Ever.
Human-Grade Fresh Cat Food
Shop nowThe funnel behind it
Offer: 60% Off Your Order + Free Shipping & Free Treats for Life when you sign up for email and texts
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively communicates a strong discount offer (60% off) with clear incentives (free shipping, free treats for life). The product positioning around human-grade, clean ingredients aligns well with the ad messaging. However, the page has notable weaknesses: complete absence of social proof (reviews/testimonials), moderate page speed (61), and insufficient trust signals for an email/SMS capture form. The mobile experience is solid, but the lack of credibility markers may reduce conversion confidence. The form placement is good, but the page would benefit significantly from adding customer testimonials, trust badges, and performance optimization.
What this funnel does right. Steal these.
- Offer clarity: 60% off discount is prominently displayed with clear value proposition. Free shipping and free treats for life add compelling incentives.
- Mobile experience: Mobile-optimized layout with stacked elements, readable text, and appropriately sized input field. Good vertical flow for mobile users.
- Headline: Clear and benefit-driven 'Human-Grade Fresh Cat Food' matches ad headline well. Directly communicates product quality.
- Message match: Strong alignment between ad messaging (human-grade, clean ingredients, no fillers/preservatives) and landing page offer. Consistent brand positioning.
- Call to action: CONTINUE button is visible and action-oriented, though 'Shop now' from ad would be more direct. Button placement is good but could be more prominent.
Where it's weak
- Social proof: No visible testimonials, reviews, ratings, or social proof elements on the page. Missed opportunity to build credibility.
Full breakdown
CONTINUE button is visible and action-oriented, though 'Shop now' from ad would be more direct. Button placement is good but could be more prominent.
PageSpeed score of 61 indicates moderate performance. Below ideal threshold of 75+. May impact conversion rates and user experience.
Brand name visible but lacks trust signals: no security badges, guarantees, certifications, or company credibility markers. Email capture without trust-building elements is risky.
Mobile-optimized layout with stacked elements, readable text, and appropriately sized input field. Good vertical flow for mobile users.
Clear and benefit-driven 'Human-Grade Fresh Cat Food' matches ad headline well. Directly communicates product quality.
No visible testimonials, reviews, ratings, or social proof elements on the page. Missed opportunity to build credibility.
Strong alignment between ad messaging (human-grade, clean ingredients, no fillers/preservatives) and landing page offer. Consistent brand positioning.
60% off discount is prominently displayed with clear value proposition. Free shipping and free treats for life add compelling incentives.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.