Smalls
Facebook · Instagram · Messenger · Video
The ad
Smalls is 100% real protein. No carbs, no preservatives. Just the best for your best friend.
Human-Grade Fresh Cat Food
Shop nowThe funnel behind it
Offer: 60% Off Your Order + Free Shipping & Free Treats for Life when you sign up for email and texts
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page effectively captures attention with a compelling discount offer (60% off) and clear product positioning. The cute cat imagery creates emotional connection. However, the page has notable weaknesses: PageSpeed score of 61 is suboptimal, social proof is entirely absent, and trust indicators are missing. The email capture form is the primary conversion mechanism, which is appropriate for a subscription/loyalty model. The message alignment between ad and page is strong, supporting good message-match. To improve CRO, add customer testimonials, trust badges, performance optimization, and guarantee statements.
What this funnel does right. Steal these.
- Offer clarity: 60% off discount is prominently displayed with clear value proposition. Free shipping and free treats for life are well-articulated secondary benefits.
- Mobile experience: Mobile-optimized layout with stacked elements. Email input field is appropriately sized. Form is clean and mobile-friendly.
- Headline: Clear and benefit-focused ('Human-Grade Fresh Cat Food'). Matches ad headline well and immediately communicates product quality.
- Message match: Strong alignment between ad messaging (100% real protein, no carbs/preservatives) and landing page offer. Page reinforces premium positioning.
- Call to action: CTA button is visible and actionable ('CONTINUE'), though color contrast could be stronger. Secondary messaging about email/texts signup is clear.
Where it's weak
- Social proof: Minimal social proof present. No customer testimonials, reviews, ratings, or trust badges visible. Missed opportunity to build credibility.
Full breakdown
CTA button is visible and actionable ('CONTINUE'), though color contrast could be stronger. Secondary messaging about email/texts signup is clear.
PageSpeed score of 61 indicates moderate performance issues. Below ideal threshold of 75+. May impact conversion rates and user experience.
Brand name visible but lacks trust signals. No security badges, guarantees, certifications, or company credentials shown. Premium positioning needs reinforcement.
Mobile-optimized layout with stacked elements. Email input field is appropriately sized. Form is clean and mobile-friendly.
Clear and benefit-focused ('Human-Grade Fresh Cat Food'). Matches ad headline well and immediately communicates product quality.
Minimal social proof present. No customer testimonials, reviews, ratings, or trust badges visible. Missed opportunity to build credibility.
Strong alignment between ad messaging (100% real protein, no carbs/preservatives) and landing page offer. Page reinforces premium positioning.
60% off discount is prominently displayed with clear value proposition. Free shipping and free treats for life are well-articulated secondary benefits.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.