Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Multi-Collagen Superblend with 10,090mg Hydrolysed Marine & Bovine Collagen, Biotin, Hyaluronic Acid, and essential vitamins
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page represents a critical CRO failure. The ad promises a collagen supplement with specific clinical benefits, ingredients, and social proof (50,000+ users), but the landing page is a scratch-off game with zero product information visible. This is either a broken page or a deliberate bait-and-switch strategy that will destroy trust and conversions. The message match is catastrophic (score 2/10). Additionally, the PageSpeed score of 34 indicates severe performance issues. Users arriving from the ad will experience confusion, frustration, and likely immediate bounce. To fix: (1) Replace the scratch-off game with actual product information, (2) Display the ingredients and benefits mentioned in the ad, (3) Include the '50,000+ women' social proof, (4) Optimize page speed, (5) Add trust signals like guarantees or certifications, (6) Ensure CTA matches ad intent ('Shop now' not 'Scratch here').
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with centered content and appropriate spacing. The scratch-off game element is touch-friendly. However, the page content itself is problematic regardless of mobile optimization.
Where it's weak
- Message match2/10
Severe mismatch. Ad promotes a collagen product with specific benefits, ingredients, and social proof. Landing page is a scratch-off game with no product information visible. This appears to be a bait-and-switch or broken landing page experience.
- Page speed3/10
PageSpeed score of 34 is poor. Slow loading will increase bounce rates and reduce conversions, especially on mobile devices where users have less patience.
- Social proof3/10
Ad mentions '50,000+ American women' taking the product daily, which is strong social proof. However, this claim is completely absent from the visible landing page. No testimonials, reviews, or user-generated content visible on page.
- Trust signals4/10
Elavate branding is present, but trust signals are minimal. No visible certifications, guarantees, testimonials, or company information on the visible page. The gamification approach (scratch-off) may feel gimmicky rather than trustworthy for a health/supplement product.
- Headline4/10
Ad headline 'The Secret To Glowing Skin After 40' is compelling and age-targeted, but the landing page shows only 'SCRATCH BELOW TO SEE WHAT YOU WIN' with no connection to the headline promise. Headline relevance is lost on page.
- Call to action5/10
Ad CTA is 'Shop now' but landing page CTA is 'SCRATCH HERE' - a gamification element. The CTAs don't match. The scratch-off game may create friction and delay purchase intent rather than facilitate it.
Full breakdown
Ad CTA is 'Shop now' but landing page CTA is 'SCRATCH HERE' - a gamification element. The CTAs don't match. The scratch-off game may create friction and delay purchase intent rather than facilitate it.
PageSpeed score of 34 is poor. Slow loading will increase bounce rates and reduce conversions, especially on mobile devices where users have less patience.
Elavate branding is present, but trust signals are minimal. No visible certifications, guarantees, testimonials, or company information on the visible page. The gamification approach (scratch-off) may feel gimmicky rather than trustworthy for a health/supplement product.
Layout appears mobile-optimized with centered content and appropriate spacing. The scratch-off game element is touch-friendly. However, the page content itself is problematic regardless of mobile optimization.
Ad headline 'The Secret To Glowing Skin After 40' is compelling and age-targeted, but the landing page shows only 'SCRATCH BELOW TO SEE WHAT YOU WIN' with no connection to the headline promise. Headline relevance is lost on page.
Ad mentions '50,000+ American women' taking the product daily, which is strong social proof. However, this claim is completely absent from the visible landing page. No testimonials, reviews, or user-generated content visible on page.
Severe mismatch. Ad promotes a collagen product with specific benefits, ingredients, and social proof. Landing page is a scratch-off game with no product information visible. This appears to be a bait-and-switch or broken landing page experience.
Product benefits are stated in ad (skin, hair, joints) but landing page shows only a scratch-off game with no visible product details, pricing, or clear offer. Major disconnect between ad promises and page content.
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Your own page
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.