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Elavate

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All Elavate ads & funnels →Meta Ad Library

Days running

84 days

Funnel score

43/100

Page speed

34/100

The ad

With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.

The Secret To Glowing Skin After 40

Shop now

Angle: Anti-aging transformation through clinically-backed collagen supplementation targeting women 40+Hook: Age-gated curiosity gap (promise of solution for post-40 skin)Format: Video testimonial or before/after product showcase

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The funnel behind it

Offer: Multi-Collagen Superblend with 10,090mg Hydrolysed Marine & Bovine Collagen, Biotin, Hyaluronic Acid, and essential vitamins

Visit landing page →

43/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page represents a critical CRO failure. The ad promises a collagen supplement with specific clinical benefits, ingredients, and social proof (50,000+ users), but the landing page is a scratch-off game with zero product information visible. This is either a broken page or a deliberate bait-and-switch strategy that will destroy trust and conversions. The message match is catastrophic (score 2/10). Additionally, the PageSpeed score of 34 indicates severe performance issues. Users arriving from the ad will experience confusion, frustration, and likely immediate bounce. To fix: (1) Replace the scratch-off game with actual product information, (2) Display the ingredients and benefits mentioned in the ad, (3) Include the '50,000+ women' social proof, (4) Optimize page speed, (5) Add trust signals like guarantees or certifications, (6) Ensure CTA matches ad intent ('Shop now' not 'Scratch here').

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with centered content and appropriate spacing. The scratch-off game element is touch-friendly. However, the page content itself is problematic regardless of mobile optimization.

Where it's weak

Message match: Severe mismatch. Ad promotes a collagen product with specific benefits, ingredients, and social proof. Landing page is a scratch-off game with no product information visible. This appears to be a bait-and-switch or broken landing page experience.
Page speed: PageSpeed score of 34 is poor. Slow loading will increase bounce rates and reduce conversions, especially on mobile devices where users have less patience.
Social proof: Ad mentions '50,000+ American women' taking the product daily, which is strong social proof. However, this claim is completely absent from the visible landing page. No testimonials, reviews, or user-generated content visible on page.
Trust signals: Elavate branding is present, but trust signals are minimal. No visible certifications, guarantees, testimonials, or company information on the visible page. The gamification approach (scratch-off) may feel gimmicky rather than trustworthy for a health/supplement product.
Headline: Ad headline 'The Secret To Glowing Skin After 40' is compelling and age-targeted, but the landing page shows only 'SCRATCH BELOW TO SEE WHAT YOU WIN' with no connection to the headline promise. Headline relevance is lost on page.
Call to action: Ad CTA is 'Shop now' but landing page CTA is 'SCRATCH HERE' - a gamification element. The CTAs don't match. The scratch-off game may create friction and delay purchase intent rather than facilitate it.

Full breakdown

Call to action5/10

Ad CTA is 'Shop now' but landing page CTA is 'SCRATCH HERE' - a gamification element. The CTAs don't match. The scratch-off game may create friction and delay purchase intent rather than facilitate it.

Page speed3/10

PageSpeed score of 34 is poor. Slow loading will increase bounce rates and reduce conversions, especially on mobile devices where users have less patience.

Trust signals4/10

Elavate branding is present, but trust signals are minimal. No visible certifications, guarantees, testimonials, or company information on the visible page. The gamification approach (scratch-off) may feel gimmicky rather than trustworthy for a health/supplement product.

Mobile experience7/10

Layout appears mobile-optimized with centered content and appropriate spacing. The scratch-off game element is touch-friendly. However, the page content itself is problematic regardless of mobile optimization.

Headline4/10

Ad headline 'The Secret To Glowing Skin After 40' is compelling and age-targeted, but the landing page shows only 'SCRATCH BELOW TO SEE WHAT YOU WIN' with no connection to the headline promise. Headline relevance is lost on page.

Social proof3/10

Ad mentions '50,000+ American women' taking the product daily, which is strong social proof. However, this claim is completely absent from the visible landing page. No testimonials, reviews, or user-generated content visible on page.

Message match2/10

Severe mismatch. Ad promotes a collagen product with specific benefits, ingredients, and social proof. Landing page is a scratch-off game with no product information visible. This appears to be a bait-and-switch or broken landing page experience.

Offer clarity6/10

Product benefits are stated in ad (skin, hair, joints) but landing page shows only a scratch-off game with no visible product details, pricing, or clear offer. Major disconnect between ad promises and page content.

More ads from Elavate

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84dIMAGE

The Secret To Glowing Skin After 40

—funnel score

84dVIDEO

Four months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen

—funnel score