Elavate
Facebook · Instagram · Audience Network · Video
The ad
With Elavate’s Multi-Collagen Superblend, your skin, hair and joints will look and feel better than ever! Our clinically backed formula contains: ✅ 10,090mg Hydrolysed Marine & Bovine Collagen (A clinically effective dose) 👩 Biotin for longer, stronger & thicker hair ⭐️ Hyaluronic Acid for smoother & plump skin ✅ 100% RDI of essential vitamins C, B12, K2, & D3 🍫 Delicious chocolate flavor 🇺🇸 Find out for yourself why 50,000+ American women are taking Elavate’s collagen every day.
The Secret To Glowing Skin After 40
Shop nowThe funnel behind it
Offer: Multi-Collagen Superblend with 10,090mg Hydrolysed Marine & Bovine Collagen, Biotin, Hyaluronic Acid, and essential vitamins
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses a gamification strategy (scratch-off card) that creates engagement friction rather than facilitating conversion. While the ad copy is rich with specific claims (10,090mg collagen, clinical backing, 50k+ users), none of these trust-building elements appear on the visible landing page. The page is mobile-friendly but severely hampered by a 35 PageSpeed score. The disconnect between ad messaging (detailed ingredients, social proof, clinical backing) and the landing page content (only a scratch-off game) creates poor message match. The strategy of hiding the offer behind a game may work for engagement metrics but likely reduces direct conversion rates. Critical missing elements: product details, pricing, customer reviews, guarantees, and trust signals.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with centered content and appropriate spacing. The scratch-off card is sized for mobile interaction. However, the gamification may not be ideal for mobile conversion flow.
- Headline: Headline 'The Secret To Glowing Skin After 40' is attention-grabbing and age-targeted, matching the ad. However, it's generic and doesn't communicate the collagen product specifically or unique value proposition.
Where it's weak
- Page speed2/10
PageSpeed score of 35 is poor. This significantly impacts user experience, especially on mobile. Slow load times will increase bounce rates and reduce conversions substantially.
- Trust signals4/10
Elavate branding is present but minimal trust signals visible. No customer testimonials, certifications, guarantees, or detailed product information shown in captured sections. The scratch-off game feels gimmicky rather than trustworthy. Missing critical trust elements.
- Social proof5/10
Ad mentions '50,000+ American women' using the product, but this social proof is not visible on the captured landing page sections. Only the Elavate logo and scratch-off game are shown. Critical social proof is missing from visible page content.
- Message match5/10
Ad emphasizes specific ingredients, clinical backing, and 50k+ users. Landing page shows only a scratch-off game with no visible product details, ingredients, or social proof. Significant disconnect between ad promise and page content shown.
Full breakdown
CTA 'Shop now' is clear and action-oriented, but it's not visible in the captured screenshots. The scratch-off game is the primary interactive element shown, which delays conversion and creates friction rather than direct purchase path.
PageSpeed score of 35 is poor. This significantly impacts user experience, especially on mobile. Slow load times will increase bounce rates and reduce conversions substantially.
Elavate branding is present but minimal trust signals visible. No customer testimonials, certifications, guarantees, or detailed product information shown in captured sections. The scratch-off game feels gimmicky rather than trustworthy. Missing critical trust elements.
Layout appears mobile-optimized with centered content and appropriate spacing. The scratch-off card is sized for mobile interaction. However, the gamification may not be ideal for mobile conversion flow.
Headline 'The Secret To Glowing Skin After 40' is attention-grabbing and age-targeted, matching the ad. However, it's generic and doesn't communicate the collagen product specifically or unique value proposition.
Ad mentions '50,000+ American women' using the product, but this social proof is not visible on the captured landing page sections. Only the Elavate logo and scratch-off game are shown. Critical social proof is missing from visible page content.
Ad emphasizes specific ingredients, clinical backing, and 50k+ users. Landing page shows only a scratch-off game with no visible product details, ingredients, or social proof. Significant disconnect between ad promise and page content shown.
Product benefits are mentioned (skin, hair, joints) but the specific offer (price, discount, bundle) is not visible in the captured page sections. The scratch-off game creates curiosity but obscures the actual offer value.
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Your own page
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