CeraVe Skincare
Facebook · Instagram · Video
The ad
Allow us to break you off a piece of our ~two-step routine~ this @cerave duo is the GOAT and keeps our skin barrier as strong as our moves 🫡 #CeraVePartner
Learn moreThe funnel behind it
Offer: $15.99 ($1.00/fluid ounce)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Target product page excels in social proof with 13,319 reviews (4.7 stars), clear pricing, multiple fulfillment options (pickup in 2 hours, delivery, shipping), and strong trust signals (free returns, payment flexibility). The mobile experience is well-optimized with clear CTAs and size selection. However, the page suffers from poor PageSpeed (36/100), which significantly impacts user experience and conversion potential. The ad message about a "two-step routine" and "GOAT" positioning doesn't clearly align with the single-product focus of this landing page, creating some message-match friction. The offer clarity is strong with transparent pricing and multiple size options, but the slow load speed is a critical weakness that undermines otherwise solid conversion fundamentals.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 13,319 star ratings (4.7/5 stars), 78% recommendation rate, detailed review breakdown, guest testimonials, and 'Highly rated' badge throughout the page.
- Offer clarity: Price is prominently displayed ($15.99), multiple size options clearly shown (3/8/16/12 fl oz), and fulfillment options (pickup, delivery, shipping) are explicitly stated with timelines.
- Call to action: Primary CTA 'Add to cart' is prominently displayed in bold red button with high contrast; secondary 'Sign in to buy now' option also available; multiple CTAs for related products.
- Trust signals: Strong trust indicators include 90-day free returns policy, Target brand authority, payment options (PayPal Pay in 4, Affirm), Target Circle savings, and extensive customer reviews with images/videos.
- Mobile experience: Mobile layout is clean and functional with stacked elements, readable text, accessible buttons, and proper spacing; size selector and CTAs are thumb-friendly.
- Headline: Headline clearly states the product name, key ingredients (Hyaluronic Acid, Niacinamide), and target skin type (Oily Skin) with size specification.
Where it's weak
- Page speed2/10
PageSpeed score of 36/100 indicates poor performance; slow load times significantly impact user experience and conversion rates.
Full breakdown
Primary CTA 'Add to cart' is prominently displayed in bold red button with high contrast; secondary 'Sign in to buy now' option also available; multiple CTAs for related products.
PageSpeed score of 36/100 indicates poor performance; slow load times significantly impact user experience and conversion rates.
Strong trust indicators include 90-day free returns policy, Target brand authority, payment options (PayPal Pay in 4, Affirm), Target Circle savings, and extensive customer reviews with images/videos.
Mobile layout is clean and functional with stacked elements, readable text, accessible buttons, and proper spacing; size selector and CTAs are thumb-friendly.
Headline clearly states the product name, key ingredients (Hyaluronic Acid, Niacinamide), and target skin type (Oily Skin) with size specification.
Exceptional social proof with 13,319 star ratings (4.7/5 stars), 78% recommendation rate, detailed review breakdown, guest testimonials, and 'Highly rated' badge throughout the page.
Ad emphasizes a 'two-step routine' and 'GOAT' positioning, but the landing page focuses on a single product with no clear messaging about routines or complementary products in the hero section.
Price is prominently displayed ($15.99), multiple size options clearly shown (3/8/16/12 fl oz), and fulfillment options (pickup, delivery, shipping) are explicitly stated with timelines.
More ads from CeraVe Skincare
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75dVIDEO@cerave might have us beat for best duo #CeraVePartner
75dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEO@cerave might have us beat for best duo #CeraVePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
35dVIDEOI partnered with @cerave to share the skincare routine that’s been keeping things simple and consistent for me lately! Sometimes the GOAT routine really is the one you’ll actually stick to. Featuring the CeraVe Foaming Facial Cleanser + CeraVe AM Facial Moisturizing Lotion SPF 50 as my everyday routine duo. #ceravepartner
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