CeraVe Skincare
Facebook · Instagram · Video
The ad
Allow us to break you off a piece of our ~two-step routine~ this @cerave duo is the GOAT and keeps our skin barrier as strong as our moves 🫡 #CeraVePartner
Learn moreThe funnel behind it
Offer: $15.99 ($1.00/fluid ounce)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Target product page excels in social proof with 13,319 reviews (4.7 stars), clear pricing, multiple fulfillment options (pickup in 2 hours, delivery, shipping), and strong trust signals (free returns, payment flexibility). The mobile experience is well-optimized with clear CTAs and size selection. However, the page suffers from poor PageSpeed (36/100), which significantly impacts user experience and conversion potential. The ad message about a "two-step routine" and "GOAT" positioning doesn't clearly align with the single-product focus of this landing page, creating some message-match friction. The offer clarity is strong with transparent pricing and multiple size options, but the slow load speed is a critical weakness that undermines otherwise solid conversion fundamentals.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 13,319 star ratings (4.7/5 stars), 78% recommendation rate, detailed review breakdown, guest testimonials, and 'Highly rated' badge throughout the page.
- Offer clarity: Price is prominently displayed ($15.99), multiple size options clearly shown (3/8/16/12 fl oz), and fulfillment options (pickup, delivery, shipping) are explicitly stated with timelines.
- Call to action: Primary CTA 'Add to cart' is prominently displayed in bold red button with high contrast; secondary 'Sign in to buy now' option also available; multiple CTAs for related products.
- Trust signals: Strong trust indicators include 90-day free returns policy, Target brand authority, payment options (PayPal Pay in 4, Affirm), Target Circle savings, and extensive customer reviews with images/videos.
- Mobile experience: Mobile layout is clean and functional with stacked elements, readable text, accessible buttons, and proper spacing; size selector and CTAs are thumb-friendly.
- Headline: Headline clearly states the product name, key ingredients (Hyaluronic Acid, Niacinamide), and target skin type (Oily Skin) with size specification.
Where it's weak
- Page speed: PageSpeed score of 36/100 indicates poor performance; slow load times significantly impact user experience and conversion rates.
Full breakdown
Primary CTA 'Add to cart' is prominently displayed in bold red button with high contrast; secondary 'Sign in to buy now' option also available; multiple CTAs for related products.
PageSpeed score of 36/100 indicates poor performance; slow load times significantly impact user experience and conversion rates.
Strong trust indicators include 90-day free returns policy, Target brand authority, payment options (PayPal Pay in 4, Affirm), Target Circle savings, and extensive customer reviews with images/videos.
Mobile layout is clean and functional with stacked elements, readable text, accessible buttons, and proper spacing; size selector and CTAs are thumb-friendly.
Headline clearly states the product name, key ingredients (Hyaluronic Acid, Niacinamide), and target skin type (Oily Skin) with size specification.
Exceptional social proof with 13,319 star ratings (4.7/5 stars), 78% recommendation rate, detailed review breakdown, guest testimonials, and 'Highly rated' badge throughout the page.
Ad emphasizes a 'two-step routine' and 'GOAT' positioning, but the landing page focuses on a single product with no clear messaging about routines or complementary products in the hero section.
Price is prominently displayed ($15.99), multiple size options clearly shown (3/8/16/12 fl oz), and fulfillment options (pickup, delivery, shipping) are explicitly stated with timelines.
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75dVIDEO@cerave might have us beat for best duo #CeraVePartner
75dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEO@cerave might have us beat for best duo #CeraVePartner
35dVIDEO24-hour call days don’t leave much room to think about skincare-but this is the routine I keep coming back to because it’s simple and it works. Long hours in the OR, running to deliveries-I need skincare that keeps up without overcomplicating things. @cerave has been that constant for me. #ceravepartner
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