Ancestral Supplements
Facebook · Instagram · Video
The ad
After 20+ years as a doctor, I keep seeing the same “hidden” cause behind low energy ⤵️
You Can’t Fix This With Coffee
Learn moreThe funnel behind it
Offer: Buy 6 Bottles + Free Welcl Kit ($119 Value) - Save 45%
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has strong fundamentals (speed, social proof, trust) but suffers from ad-to-page misalignment. The ad creates curiosity around a doctor's discovery about low energy causes, but the page immediately pivots to a product promotion without addressing that narrative. The offer is clear and compelling, but the page doesn't capitalize on the ad's emotional hook. Recommend: (1) Add headline addressing the 'hidden cause' angle, (2) Include doctor testimonial/credentials, (3) Make CTA more prominent, (4) Bridge the gap between curiosity-driven ad and product-focused page.
What this funnel does right. Steal these.
- Page speed: Perfect PageSpeed score of 10. Excellent technical performance for conversion optimization.
- Social proof: Excellent social proof: 500,000+ happy customers mentioned twice, 5-star ratings displayed prominently, satisfied customers callout. Very credible.
- Trust signals: Strong trust signals: Ancestral Supplements branding, massive customer base, star ratings, satisfaction guarantees visible. Professional presentation builds credibility.
- Mobile experience: Layout appears mobile-responsive with stacked elements. Product images and text are readable. Could benefit from larger CTA button visibility on mobile.
- Offer clarity: Clear bundle offer (6 bottles + free kit worth $119) with specific savings (45%) prominently displayed. Value proposition is explicit.
- Headline: Page headline 'Grass Fed Beef Liver: Save Up to 45% Today' is direct but generic. Doesn't match ad's intriguing doctor angle about 'hidden cause' of low energy.
Where it's weak
- Message match: Significant disconnect. Ad promises doctor insight into 'hidden cause of low energy' but landing page focuses on product benefits/bundle deal. Missing the narrative hook from the ad.
Full breakdown
Primary CTA appears to be implicit (add to cart button not clearly visible in screenshot). 'Learn more' from ad doesn't have obvious corresponding button. Could be more prominent.
Perfect PageSpeed score of 10. Excellent technical performance for conversion optimization.
Strong trust signals: Ancestral Supplements branding, massive customer base, star ratings, satisfaction guarantees visible. Professional presentation builds credibility.
Layout appears mobile-responsive with stacked elements. Product images and text are readable. Could benefit from larger CTA button visibility on mobile.
Page headline 'Grass Fed Beef Liver: Save Up to 45% Today' is direct but generic. Doesn't match ad's intriguing doctor angle about 'hidden cause' of low energy.
Excellent social proof: 500,000+ happy customers mentioned twice, 5-star ratings displayed prominently, satisfied customers callout. Very credible.
Significant disconnect. Ad promises doctor insight into 'hidden cause of low energy' but landing page focuses on product benefits/bundle deal. Missing the narrative hook from the ad.
Clear bundle offer (6 bottles + free kit worth $119) with specific savings (45%) prominently displayed. Value proposition is explicit.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.