Ancestral Supplements landing page teardown
The page at ancestralsupplements.com has been the destination of a Ancestral Supplements Facebook ad for 99 days. We captured it and scored it 76/100 on the 8-point CRO checklist below.
Offer on the page: Buy 6 Bottles + Free Welcl Kit ($119 Value) - Save 45%
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has strong fundamentals (speed, social proof, trust) but suffers from ad-to-page misalignment. The ad creates curiosity around a doctor's discovery about low energy causes, but the page immediately pivots to a product promotion without addressing that narrative. The offer is clear and compelling, but the page doesn't capitalize on the ad's emotional hook. Recommend: (1) Add headline addressing the 'hidden cause' angle, (2) Include doctor testimonial/credentials, (3) Make CTA more prominent, (4) Bridge the gap between curiosity-driven ad and product-focused page.
What this page does right. Steal these.
- Page speed: Perfect PageSpeed score of 10. Excellent technical performance for conversion optimization.
- Social proof: Excellent social proof: 500,000+ happy customers mentioned twice, 5-star ratings displayed prominently, satisfied customers callout. Very credible.
- Trust signals: Strong trust signals: Ancestral Supplements branding, massive customer base, star ratings, satisfaction guarantees visible. Professional presentation builds credibility.
- Mobile experience: Layout appears mobile-responsive with stacked elements. Product images and text are readable. Could benefit from larger CTA button visibility on mobile.
- Offer clarity: Clear bundle offer (6 bottles + free kit worth $119) with specific savings (45%) prominently displayed. Value proposition is explicit.
- Headline: Page headline 'Grass Fed Beef Liver: Save Up to 45% Today' is direct but generic. Doesn't match ad's intriguing doctor angle about 'hidden cause' of low energy.
Where it leaks conversions
- Message match: Significant disconnect. Ad promises doctor insight into 'hidden cause of low energy' but landing page focuses on product benefits/bundle deal. Missing the narrative hook from the ad.
Full breakdown
Primary CTA appears to be implicit (add to cart button not clearly visible in screenshot). 'Learn more' from ad doesn't have obvious corresponding button. Could be more prominent.
Perfect PageSpeed score of 10. Excellent technical performance for conversion optimization.
Strong trust signals: Ancestral Supplements branding, massive customer base, star ratings, satisfaction guarantees visible. Professional presentation builds credibility.
Layout appears mobile-responsive with stacked elements. Product images and text are readable. Could benefit from larger CTA button visibility on mobile.
Page headline 'Grass Fed Beef Liver: Save Up to 45% Today' is direct but generic. Doesn't match ad's intriguing doctor angle about 'hidden cause' of low energy.
Excellent social proof: 500,000+ happy customers mentioned twice, 5-star ratings displayed prominently, satisfied customers callout. Very credible.
Significant disconnect. Ad promises doctor insight into 'hidden cause of low energy' but landing page focuses on product benefits/bundle deal. Missing the narrative hook from the ad.
Clear bundle offer (6 bottles + free kit worth $119) with specific savings (45%) prominently displayed. Value proposition is explicit.
Keep exploring
Captured from the public page at ancestralsupplements.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Ancestral Supplements or Meta. See data sources.