Ancestral Supplements landing page teardown
The page at ancestralsupplements.com has been the destination of a Ancestral Supplements Facebook ad for 99 days. We captured it and scored it 80/100 on the 8-point CRO checklist below.
Offer on the page: Buy 6 Bottles + Free Welcome Kit ($119 Value) - Save 45%. Subscribe & Save 45% (for life): 6 bottles every 180 days + free shipping for $124.00 (was $228.00)
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at social proof (500,000+ customers, 4.8-star rating from 2,341 reviews, verified buyer testimonials) and trust-building (60-day money-back guarantee, doctor endorsement, "100% Ancestral Promise"). The headline and offer are clear with strong urgency (45% savings, free gifts). However, the page shows weak message-match to the ad—the ad emphasizes a doctor's discovery about a "hidden cause" of low energy, but the landing page leads with a discount offer rather than the health problem or the doctor's insight. The CTA is prominent but generic ("START NOW"). Mobile optimization appears solid. Speed is excellent (9/10). The page could better connect the ad's narrative hook about energy/vitality to the product benefits upfront.
What this page does right. Steal these.
- Page speed9/10
- Trust signals9/10
- Social proof9/10
- Offer clarity9/10
- Call to action8/10
- Mobile experience8/10
- Headline7/10
Where it leaks conversions
- Message match5/10
Full breakdown
Call to action
8/10Primary CTA is large, prominent, and high-contrast (red button) with clear pricing, but uses generic 'START NOW' language rather than benefit-driven copy.
- Large red button with high contrast against page background
- Shows both original and discounted price ($228.00 → $124.00)
- Appears multiple times on page for accessibility
- Generic 'START NOW' language doesn't reinforce the energy/vitality benefit
- Could be more specific (e.g., 'Get Your Energy Back' or 'Claim Your 45% Savings')
Page speed
9/10PAGESPEED_SCORE of 9 converts to 9/10 on the 0-10 scale, indicating excellent page load performance.
- Excellent pagespeed score (9/10) ensures fast load times
- Images appear optimized and load smoothly
- No visible performance bottlenecks in the page structure
Trust signals
9/10Strong trust signals throughout: 60-day money-back guarantee, doctor endorsement (Dr. Ken Berry), 100% Ancestral Promise badge, verified buyer reviews, media mentions, and detailed product sourcing information.
- 60-day 100% money-back guarantee prominently displayed multiple times
- Dr. Ken Berry endorsement with credentials ('Licensed Physician') and detailed quote
- 100% Ancestral Promise badge with guarantee seal imagery
Mobile experience
8/10Page appears well-optimized for mobile with stacked layout, readable text, and accessible buttons, though some sections may require horizontal scrolling.
- Stacked vertical layout suitable for mobile screens
- Large, tappable CTA buttons with adequate spacing
- Product images and testimonials scale appropriately
- Carousel elements (pasture info, customer testimonials) may require swiping/interaction
- Some text-heavy sections could be condensed for mobile readability
Headline
7/10Headline is clear and benefit-driven but focuses on discount rather than the health problem the ad emphasizes.
- Specific savings claim (45%) creates urgency
- Mentions free gifts as added value
- Direct and scannable
- Leads with discount rather than energy/vitality benefit from ad
- Doesn't connect to the 'hidden cause' narrative in the ad
Social proof
9/10Extensive social proof throughout: 500,000+ satisfied customers, 4.8-star rating from 2,341 reviews, verified buyer testimonials with detailed stories, customer photos, and media logos.
- 500,000+ Satisfied Customers badge prominently displayed
- 4.8 stars from 2,341 reviews with star distribution breakdown
- Multiple verified buyer testimonials with names, dates, and detailed results (Linda H., Nina M., Scott B., Todd C., Dr T)
Message match
5/10Weak alignment between ad narrative and landing page focus. Ad emphasizes doctor's discovery about hidden cause of low energy; page leads with discount offer and product features rather than the energy problem.
- Page does mention energy benefits in the timeline section ('Day 30: Continue feeling increases in energy and vitality')
- Dr. Ken Berry endorsement present, matching the doctor angle from ad
- Product benefits include 'Boost Your Energy' in the supports list
- Above-the-fold focus is discount (45% off) not the energy problem from ad
- Ad's narrative about 'hidden cause' is not reflected in headline or opening copy
- Page doesn't lead with the health insight—it leads with the deal
Offer clarity
9/10Multiple pricing tiers clearly displayed with savings amounts, free gifts itemized with original values, and subscription option with exact pricing.
- Three supply options ($20.66, $22.80, $34.20 per bottle) with clear labels
- Free bonus gifts listed with original prices ($119 total value shown)
- Subscription savings explicitly stated: 45% off, $124.00 vs $228.00
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Captured from the public page at ancestralsupplements.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with Ancestral Supplements or Meta. See data sources.