Elavate
Facebook · Instagram · Audience Network · Video
The ad
Two words: COLLAGEN. (Ok so maybe that’s just one word but deserves two). Y’all. Can you even with my before/after?? Project “do not go bald” is firmly underway and going smashingly! Powdered collagen is 100% to thank. Give @elavatesuperfoods a try! Link is in my bio! Quick story: between 8 kids in 10 years and a Graves’ diagnosis, my hair was NOT okay. A friend told me powdered collagen, not liquid, and I said yes sir. Six months in, my hairstylist went “what are you DOING??” — and my skin’s never been better either. Now I’m hooked on Elavate every morning. Best news?? To celebrate 50,000 happy customers they’re doing 20% off for 24 hours only — just click the link in my bio, the discount comes off automatically! Or comment COLLAGEN and DM you the link (must be following)! #ElavatePartner
Shop nowThe funnel behind it
Offer: 20% off for 24 hours (mentioned in ad, not visible on page)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page suffers from a significant disconnect between ad messaging and page experience. The ad creates strong social proof (50K customers), specific benefits (hair/skin results), and a time-limited offer (20% off 24hrs). However, the landing page abandons this narrative entirely, presenting only a generic scratch-off game with minimal context. The page lacks visible product details, customer testimonials, benefit statements, or the promised discount offer. While mobile optimization and CTA clarity are adequate, the poor message match, missing social proof, and slow PageSpeed score (50) significantly undermine conversion potential. The scratch-off mechanic may generate curiosity but doesn't reinforce purchase intent or address the specific collagen/hair benefits highlighted in the ad.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with centered content, readable text, and appropriately sized CTA button. Responsive design is evident.
- Call to action: Clear 'SCRATCH HERE' CTA button is prominent and visually distinct. However, it's a generic scratch-off game rather than direct purchase, which may reduce conversion intent.
- Offer clarity: 20% off for 24 hours is clearly stated in ad copy, but landing page shows generic scratch-off game with no visible offer details. Disconnect between ad promise and page delivery.
Where it's weak
- Social proof: Ad mentions '50,000 happy customers' but this social proof is not visible on the captured landing page. No testimonials, reviews, or customer validation shown in the two image slices.
- Page speed: PageSpeed score of 50 indicates moderate performance issues. This is below ideal threshold and may impact user experience and conversion rates.
- Message match: Ad emphasizes collagen benefits (hair, skin, before/after results) and specific 20% off offer. Landing page shows only generic scratch-off game with no product details, benefits, or offer visibility. Poor alignment.
Full breakdown
Clear 'SCRATCH HERE' CTA button is prominent and visually distinct. However, it's a generic scratch-off game rather than direct purchase, which may reduce conversion intent.
PageSpeed score of 50 indicates moderate performance issues. This is below ideal threshold and may impact user experience and conversion rates.
Elavate branding present but limited trust signals visible. No security badges, certifications, guarantees, or detailed product information shown. Scratch-off game format may feel gimmicky rather than trustworthy.
Layout appears mobile-optimized with centered content, readable text, and appropriately sized CTA button. Responsive design is evident.
Elavate branding is present but no compelling headline visible on page. Ad mentions collagen/hair benefits but page doesn't reinforce these benefits in headline.
Ad mentions '50,000 happy customers' but this social proof is not visible on the captured landing page. No testimonials, reviews, or customer validation shown in the two image slices.
Ad emphasizes collagen benefits (hair, skin, before/after results) and specific 20% off offer. Landing page shows only generic scratch-off game with no product details, benefits, or offer visibility. Poor alignment.
20% off for 24 hours is clearly stated in ad copy, but landing page shows generic scratch-off game with no visible offer details. Disconnect between ad promise and page delivery.
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84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
84dVIDEOThe Secret To Glowing Skin After 40
84dIMAGEThe Secret To Glowing Skin After 40
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
66dVIDEOThe Secret To Glowing Skin After 40
66dVIDEOThe Secret To Glowing Skin After 40
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