Transparent Labs
Facebook · Instagram · Audience Network · Image
The ad
Science-based supplements in clinically effective doses. Absolutely no fillers or artificial additives. ☑ 100% Natural Ingredients ☑ Science-Backed Formulas ☑ Clinically Effective Dosages ☑ No Artificial Sweeteners, Colors, or Additives Plus, sign up for 10% OFF your first order.
Science-Backed Supplements
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page does well by creating urgency with a special offer and using clear, segmented CTAs that personalize the user journey based on shopping intent. However, it significantly underperforms in several critical areas: the headline "YOU'VE GOT A SPECIAL OFFER" is generic and doesn't communicate the core value proposition (science-backed supplements), creating poor message-match with the ad; there's no visible social proof, testimonials, or trust signals; the page speed score of 40 is critically poor and will harm conversions; and the actual offer details are completely absent—users don't know what discount they're getting. The mobile experience appears adequate, but the lack of trust-building elements and missing offer clarity are major conversion killers.
What this funnel does right. Steal these.
- Call to action: Multiple segmented CTAs (PROTEIN, CREATINE, etc.) are clear and action-oriented, though they're selection buttons rather than traditional conversion CTAs.
- Mobile experience: Layout appears responsive and touch-friendly with large button targets, though full mobile experience cannot be fully assessed from these slices.
Where it's weak
- Page speed: PageSpeed score of 40 is critically poor and will significantly harm user experience and conversions.
- Social proof: No visible customer testimonials, reviews, ratings, certifications, or trust badges anywhere on the visible page sections.
- Trust signals: No visible trust signals, certifications, guarantees, company credentials, or social proof to build confidence in the brand or offer.
- Message match: Ad emphasizes 'science-backed supplements' and 'clinically effective doses,' but landing page headline focuses on a generic special offer with no mention of these key benefits.
- Offer clarity: The specific discount amount and offer terms are completely hidden; users only see 'special offer' without knowing what they're claiming.
- Headline: Generic 'YOU'VE GOT A SPECIAL OFFER' headline fails to communicate the science-backed supplement value proposition from the ad.
Full breakdown
Multiple segmented CTAs (PROTEIN, CREATINE, etc.) are clear and action-oriented, though they're selection buttons rather than traditional conversion CTAs.
PageSpeed score of 40 is critically poor and will significantly harm user experience and conversions.
No visible trust signals, certifications, guarantees, company credentials, or social proof to build confidence in the brand or offer.
Layout appears responsive and touch-friendly with large button targets, though full mobile experience cannot be fully assessed from these slices.
Generic 'YOU'VE GOT A SPECIAL OFFER' headline fails to communicate the science-backed supplement value proposition from the ad.
No visible customer testimonials, reviews, ratings, certifications, or trust badges anywhere on the visible page sections.
Ad emphasizes 'science-backed supplements' and 'clinically effective doses,' but landing page headline focuses on a generic special offer with no mention of these key benefits.
The specific discount amount and offer terms are completely hidden; users only see 'special offer' without knowing what they're claiming.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.