Transparent Labs
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The ad
Protein Coffee delivers functional energy to start your day—combining premium Arabica coffee and 20g of grass-fed protein in each serving to help you feel alert and ready for the day. It doesn’t just cater to your taste buds; it's also macro-friendly, making it an ideal choice for those mindful of their nutritional intake. ☑ No Artificial Ingredients ☑ 100% Arabica Coffee ☑ 20g Grass-Fed Protein ☑ 170mg Total Caffeine Plus, Subscribe & Save 10% OFF Every Order + FREE Shipping. Pause or cancel at anytime. Satisfaction guaranteed - or your money back.
TL Protein Coffee
Shop nowThe funnel behind it
Offer: To claim it, tell us: what are you shopping for?
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page shows strong mobile optimization and clear visual hierarchy with prominent blue CTAs, but it's fundamentally a quiz/segmentation page rather than a product-focused sales page. The headline "YOU'VE GOT A SPECIAL OFFER" creates urgency, but the actual offer details are vague—no specific discount percentage or terms are visible in the captured sections. The page does well with mobile responsiveness and CTA prominence, but lacks trust signals (testimonials, reviews, guarantees language), detailed product information matching the ad's specific claims (20g protein, 170mg caffeine, grass-fed, etc.), and clear offer clarity. The quiz approach may segment traffic effectively but delays conversion and doesn't immediately communicate the product benefits mentioned in the ad. Page speed at 54 is below optimal thresholds.
What this funnel does right. Steal these.
- Call to action: Multiple prominent blue CTAs with clear, action-oriented labels (PROTEIN, CREATINE, etc.) are highly visible and well-designed for mobile.
- Mobile experience: The page displays excellently on mobile with full-width buttons, proper spacing, and readable typography optimized for small screens.
- Headline: The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic rather than product-specific.
Where it's weak
- Social proof: No customer testimonials, reviews, ratings, or trust badges are visible anywhere on the captured page sections.
- Trust signals: No visible trust signals such as money-back guarantees, certifications, customer reviews, or brand credentials appear in the captured sections.
- Message match: The ad emphasizes specific product benefits (20g protein, 170mg caffeine, grass-fed, Arabica coffee) but the page is a generic quiz asking 'what are you shopping for?' with no product-specific messaging visible.
- Page speed: PageSpeed score of 54 indicates below-average performance; pages should ideally score 75+ for optimal user experience.
- Offer clarity: The offer mentions 'special offer' but no specific discount amount, terms, or product details are visible in the captured sections.
Full breakdown
Multiple prominent blue CTAs with clear, action-oriented labels (PROTEIN, CREATINE, etc.) are highly visible and well-designed for mobile.
PageSpeed score of 54 indicates below-average performance; pages should ideally score 75+ for optimal user experience.
No visible trust signals such as money-back guarantees, certifications, customer reviews, or brand credentials appear in the captured sections.
The page displays excellently on mobile with full-width buttons, proper spacing, and readable typography optimized for small screens.
The headline 'YOU'VE GOT A SPECIAL OFFER' creates urgency and curiosity, though it's generic rather than product-specific.
No customer testimonials, reviews, ratings, or trust badges are visible anywhere on the captured page sections.
The ad emphasizes specific product benefits (20g protein, 170mg caffeine, grass-fed, Arabica coffee) but the page is a generic quiz asking 'what are you shopping for?' with no product-specific messaging visible.
The offer mentions 'special offer' but no specific discount amount, terms, or product details are visible in the captured sections.
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