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Silver Fern Brand

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All Silver Fern Brand ads & funnels →Meta Ad Library

Days running

256 days

Funnel score

74/100

Page speed

62/100

The ad

Everyone’s trying to kill off H. pylori… but here’s what most people miss 👇 Two keys for dealing with H. pylori the right way: 1️⃣ You still have to restore a healthy stomach environment, not just wipe out bacteria. 2️⃣ Don’t eradicate it completely. New research shows small amounts of H. pylori may actually play a protective role in your gut ecosystem. Reflux Pro supports the mucosal repair and balance your stomach needs to rebuild its natural defenses, without destroying what’s beneficial. Your goal isn’t zero bacteria. It’s a healthy, resilient gut.

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Angle: Contrarian health wisdom - challenging conventional H. pylori eradication approach by promoting balance over eliminationHook: Knowledge gap/curiosity - 'here's what most people miss' creates intrigue about overlooked informationFormat: Educational video with numbered breakdown and product positioning

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The funnel behind it

Offer: Reflux Pro powder supplement - $50.53 with free shipping on orders over $49. Supports stomach lining health and digestive balance with clinically-studied MucoSave FG and Gutgard ingredients.

Full landing page teardown →Visit landing page →

74/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This is a well-structured product page with strong alignment to the ad's messaging about gut health restoration beyond simple bacterial elimination. The page effectively communicates product benefits through clinical data, ingredient transparency, and clear dosing guidance. Social proof is robust with the 100K+ community badge and specific clinical study results. The CTA is prominent and conversion-ready. Main weaknesses are moderate PageSpeed score (62) which could impact mobile conversions, and limited additional CTAs below the fold to capture users who scroll. The page successfully positions Reflux Pro as a sophisticated, research-backed solution rather than a simple antacid, matching the ad's educational tone.

What this funnel does right. Steal these.

Trust signals: Multiple trust signals: Silver Fern Brand logo and branding consistent throughout. Clinical ingredient callouts (MucoSave FG, Gutgard) with specific study results. Detailed 'What's Inside' section with ingredient explanations. 'How to Use' dosing table shows transparency. FDA disclaimer present. Free shipping offer reduces purchase friction. 100K+ community badge adds social credibility.
Social proof: Strong social proof elements: '100K+ improving their gut health' badge is prominent and credible. 'Real Reviews from Real Customers' claim at top. Clinical study data provided (MucoSave FG: up to 95% reduction in throat discomfort; Gutgard: 51% reduction in indigestion symptoms). Specific, quantified results increase credibility.
Message match: Strong alignment between ad and page. Ad emphasizes stomach restoration and healthy gut balance; page delivers with MucoSave FG (mucosal barrier support) and Gutgard (gut motility/microbiome balance). Ad's nuanced H. pylori messaging matches page's 'deeper support' positioning vs. simple symptom masking.
Offer clarity: Clear product positioning: Reflux Pro is a powder supplement for indigestion/stomach lining support. Price ($50.53), dosing options, and free shipping threshold (>$49) are all explicitly stated. Quantity selector and flavor option provided.
Call to action: Primary CTA 'ADD TO CART' is prominent, large, green button with high contrast. Secondary CTA 'Shop now' from ad matches. Button placement is logical post-quantity selection. However, only one primary CTA visible on page—could benefit from additional conversion points lower on page.
Mobile experience: Mobile-responsive layout evident. Product image, quantity selector, and CTA button are appropriately sized. Navigation menu accessible via hamburger icon. Text is readable. Some sections may require scrolling but layout adapts well to smaller screens.
Headline: Primary headline 'Reflux Pro - Fast and Effective Indigestion Support' is clear and benefit-driven. Secondary headline 'Advanced Support for Indigestion and Stomach Lining Health' reinforces positioning. Both are direct and scannable.

Full breakdown

Call to action7/10

Primary CTA 'ADD TO CART' is prominent, large, green button with high contrast. Secondary CTA 'Shop now' from ad matches. Button placement is logical post-quantity selection. However, only one primary CTA visible on page—could benefit from additional conversion points lower on page.

Page speed6/10

PageSpeed score of 62 indicates moderate performance. Page loads but not optimally—typical for e-commerce with product images and detailed content. Mobile experience may experience slight delays. Room for improvement in image optimization and code efficiency.

Trust signals8/10

Multiple trust signals: Silver Fern Brand logo and branding consistent throughout. Clinical ingredient callouts (MucoSave FG, Gutgard) with specific study results. Detailed 'What's Inside' section with ingredient explanations. 'How to Use' dosing table shows transparency. FDA disclaimer present. Free shipping offer reduces purchase friction. 100K+ community badge adds social credibility.

Mobile experience7/10

Mobile-responsive layout evident. Product image, quantity selector, and CTA button are appropriately sized. Navigation menu accessible via hamburger icon. Text is readable. Some sections may require scrolling but layout adapts well to smaller screens.

Headline7/10

Primary headline 'Reflux Pro - Fast and Effective Indigestion Support' is clear and benefit-driven. Secondary headline 'Advanced Support for Indigestion and Stomach Lining Health' reinforces positioning. Both are direct and scannable.

Social proof8/10

Strong social proof elements: '100K+ improving their gut health' badge is prominent and credible. 'Real Reviews from Real Customers' claim at top. Clinical study data provided (MucoSave FG: up to 95% reduction in throat discomfort; Gutgard: 51% reduction in indigestion symptoms). Specific, quantified results increase credibility.

Message match8/10

Strong alignment between ad and page. Ad emphasizes stomach restoration and healthy gut balance; page delivers with MucoSave FG (mucosal barrier support) and Gutgard (gut motility/microbiome balance). Ad's nuanced H. pylori messaging matches page's 'deeper support' positioning vs. simple symptom masking.

Offer clarity8/10

Clear product positioning: Reflux Pro is a powder supplement for indigestion/stomach lining support. Price ($50.53), dosing options, and free shipping threshold (>$49) are all explicitly stated. Quantity selector and flavor option provided.