7th Earth Studios
Facebook · Instagram · Audience Network · Video
The ad
Spend $175 on organic clothing. Get free shipping and a free pair of premium heavy baggy sweats. That's more high-quality organic clothing than most sustainable brands give you for $300. Here's what you're actually getting: 520gsm ultra-heavy organic cotton that doesn't thin out after six washes. GOTS certified. Cuts and silhouettes made to fit properly, not just hang. Easy exchanges and returns on everything. We built this brand on one idea: the markup on 'ethical' fashion is the most unethical thing about it. So we removed it. The math does itself. Shop below.
Spend $175. Get free shipping, a free sweatsuit, and more organic clothing than $300 buys anywhere else.
See detailsThe funnel behind it
Offer: Spend $175 on organic clothing. Get free shipping and a free pair of premium heavy baggy sweats.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well on trust and social proof through visible certifications (GOTS, organic cotton claims), transparent manufacturing details, and a clear brand philosophy about fair pricing. However, it severely underperforms on offer clarity and CTA alignment—the ad promises a specific $175 deal with free shipping and free sweatsuit, but the page shows a generic "TOP SELLERS" collection with standard pricing ($29-$69 items) and no visible promotion matching the ad. The primary CTA is buried in an email signup form at the bottom rather than a direct purchase button. Mobile experience is solid with responsive layout, but the complete disconnect between ad promise and page delivery is the critical failure.
What this funnel does right. Steal these.
- Trust signals8/10
- Mobile experience8/10
- Page speed7/10
- Social proof7/10
Where it's weak
- Message match1/10
- Call to action2/10
- Offer clarity2/10
- Headline3/10
Full breakdown
Call to action
2/10The primary CTA is 'SEND' on an email signup form buried at the bottom of the page, not a direct 'Shop Now' or 'See Details' button matching the ad's CTA.
- Email signup form is visually prominent with dark background contrast
- Primary CTA is email signup ('SEND'), not shopping or viewing the deal
- No visible 'See Details' button matching the ad's CTA
- Product cards lack individual CTAs—no 'Add to Cart' or 'View' buttons visible in the collection grid
Page speed
7/10PageSpeed score of 70 converts to approximately 7/10; page loads reasonably fast with optimized images and clean layout.
- Product images appear to load efficiently
- Minimal heavy scripts or animations visible
- PageSpeed score of 70 indicates room for optimization in Core Web Vitals
Trust signals
8/10Strong trust signals through GOTS certification, transparent manufacturing claims, fair pricing philosophy, and detailed company information in footer.
- GOTS-certified organic cotton badge and verification visible
- 'BUILT BY TEXTILE EXPERTS, NOT MARKETERS' section with specific claims about sustainable production and fair pricing
- Footer includes company info, certifications (GOTS, FAIR TRADE, LAB TESTED, OEKO-TEX), and multiple policy links
- No customer reviews or ratings to validate quality claims
- No visible return/exchange policy on the main page (only in footer)
Mobile experience
8/10Layout is responsive with stacked product grid, readable text, and accessible navigation; filter options and sorting are mobile-friendly.
- Two-column product grid adapts well to mobile viewport
- Filter buttons and sort dropdown are accessible and tappable
- Header navigation and search icon are properly sized for mobile
- Product images could be larger on mobile for better visibility
Headline
3/10The page headline 'TOP SELLERS' is generic and doesn't communicate the value proposition or special offer mentioned in the ad.
- Clear navigation breadcrumb (HOME / SHOP / TOP SELLERS)
- Generic 'TOP SELLERS' headline doesn't match ad promise of $175 deal
- No mention of free shipping, free sweatsuit, or special offer
- Doesn't reinforce the brand's unique value (fair pricing, quality materials)
Social proof
7/10Page includes GOTS certification badge, 'Made by Textile Experts' claim, and detailed trust-building section explaining sustainable production, organic certification, and fair pricing philosophy.
- GOTS-certified organic cotton claim with verification badge visible
- 'BUILT BY TEXTILE EXPERTS, NOT MARKETERS' section with 4 supporting claims (certified organic, sustainable production, textile engineers, fair pricing)
- Transparent supply chain and manufacturing practice descriptions in footer
- No customer reviews, ratings, or testimonials visible on the page
- No user-generated content or social media proof
Message match
1/10Critical mismatch: ad promises a specific $175 bundle with free shipping and free sweatsuit; page shows generic top sellers collection with individual pricing and no promotion.
- Ad promises $175 deal with free sweatsuit; page shows individual items at $25-$89
- Ad emphasizes 'more organic clothing than $300 buys anywhere else'; page doesn't communicate this value comparison
- Ad CTA is 'See details'; page primary CTA is email signup 'SEND'
Offer clarity
2/10The ad promises a specific $175 bundle with free shipping and free sweatsuit, but the landing page shows individual items priced $25-$89 with no visible bundle offer or promotion.
- No $175 bundle or promotion visible on the page
- Individual product prices ($29, $69, $89) don't match the advertised deal structure
- No mention of 'free sweatsuit' or free shipping threshold on the collection page
Your own page
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The score above came from the real landing page behind this ad, graded on 8 CRO factors. Run your own page through the same rubric, free, and see what each factor found and where you give up the most ground.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.