7th Earth Studios landing page teardown
The page at 7thearthstudios.com has been the destination of a 7th Earth Studios Facebook ad for 18 days. We captured it and scored it 43/100 on the 8-point CRO checklist below.
Offer on the page: Spend $175 on organic clothing. Get free shipping and a free pair of premium heavy baggy sweats.
?What is a CRO score?
CRO stands for Conversion Rate Optimization: turning more of the visitors you already have into customers. This score (0 to 100) rates how well a landing page is built to convert, across 8 factors like offer, headline, speed, trust, and mobile. Read the full explainer →
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page does well on trust and social proof through visible certifications (GOTS, organic cotton claims), transparent manufacturing details, and a clear brand philosophy about fair pricing. However, it severely underperforms on offer clarity and CTA alignment—the ad promises a specific $175 deal with free shipping and free sweatsuit, but the page shows a generic "TOP SELLERS" collection with standard pricing ($29-$69 items) and no visible promotion matching the ad. The primary CTA is buried in an email signup form at the bottom rather than a direct purchase button. Mobile experience is solid with responsive layout, but the complete disconnect between ad promise and page delivery is the critical failure.
What this page does right. Steal these.
- Trust signals8/10
- Mobile experience8/10
- Page speed7/10
- Social proof7/10
Where it leaks conversions
- Message match1/10
- Call to action2/10
- Offer clarity2/10
- Headline3/10
Full breakdown
Call to action
2/10The primary CTA is 'SEND' on an email signup form buried at the bottom of the page, not a direct 'Shop Now' or 'See Details' button matching the ad's CTA.
- Email signup form is visually prominent with dark background contrast
- Primary CTA is email signup ('SEND'), not shopping or viewing the deal
- No visible 'See Details' button matching the ad's CTA
- Product cards lack individual CTAs—no 'Add to Cart' or 'View' buttons visible in the collection grid
Page speed
7/10PageSpeed score of 70 converts to approximately 7/10; page loads reasonably fast with optimized images and clean layout.
- Product images appear to load efficiently
- Minimal heavy scripts or animations visible
- PageSpeed score of 70 indicates room for optimization in Core Web Vitals
Trust signals
8/10Strong trust signals through GOTS certification, transparent manufacturing claims, fair pricing philosophy, and detailed company information in footer.
- GOTS-certified organic cotton badge and verification visible
- 'BUILT BY TEXTILE EXPERTS, NOT MARKETERS' section with specific claims about sustainable production and fair pricing
- Footer includes company info, certifications (GOTS, FAIR TRADE, LAB TESTED, OEKO-TEX), and multiple policy links
- No customer reviews or ratings to validate quality claims
- No visible return/exchange policy on the main page (only in footer)
Mobile experience
8/10Layout is responsive with stacked product grid, readable text, and accessible navigation; filter options and sorting are mobile-friendly.
- Two-column product grid adapts well to mobile viewport
- Filter buttons and sort dropdown are accessible and tappable
- Header navigation and search icon are properly sized for mobile
- Product images could be larger on mobile for better visibility
Headline
3/10The page headline 'TOP SELLERS' is generic and doesn't communicate the value proposition or special offer mentioned in the ad.
- Clear navigation breadcrumb (HOME / SHOP / TOP SELLERS)
- Generic 'TOP SELLERS' headline doesn't match ad promise of $175 deal
- No mention of free shipping, free sweatsuit, or special offer
- Doesn't reinforce the brand's unique value (fair pricing, quality materials)
Social proof
7/10Page includes GOTS certification badge, 'Made by Textile Experts' claim, and detailed trust-building section explaining sustainable production, organic certification, and fair pricing philosophy.
- GOTS-certified organic cotton claim with verification badge visible
- 'BUILT BY TEXTILE EXPERTS, NOT MARKETERS' section with 4 supporting claims (certified organic, sustainable production, textile engineers, fair pricing)
- Transparent supply chain and manufacturing practice descriptions in footer
- No customer reviews, ratings, or testimonials visible on the page
- No user-generated content or social media proof
Message match
1/10Critical mismatch: ad promises a specific $175 bundle with free shipping and free sweatsuit; page shows generic top sellers collection with individual pricing and no promotion.
- Ad promises $175 deal with free sweatsuit; page shows individual items at $25-$89
- Ad emphasizes 'more organic clothing than $300 buys anywhere else'; page doesn't communicate this value comparison
- Ad CTA is 'See details'; page primary CTA is email signup 'SEND'
Offer clarity
2/10The ad promises a specific $175 bundle with free shipping and free sweatsuit, but the landing page shows individual items priced $25-$89 with no visible bundle offer or promotion.
- No $175 bundle or promotion visible on the page
- Individual product prices ($29, $69, $89) don't match the advertised deal structure
- No mention of 'free sweatsuit' or free shipping threshold on the collection page
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Same 8-factor rubric, same evidence-backed notes, on your landing page instead of theirs. Free, no signup, about 30 seconds.
Free, no signup, no card. The same 8 factor score every page here was graded on.
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Captured from the public page at 7thearthstudios.com; ad data from the public Meta Ad Library. Funnelens is not affiliated with 7th Earth Studios or Meta. See data sources.