Olipop
Facebook · Instagram · Video
The ad
Fresh off the line… just Strawberry Vanilla, Classic Grape, Cream Soda + Classic Root Beer hanging out in their new look 💅☀️ Same crave-worthy sips you know + love, now looking extra good when paired with sunshine ✨
Shop nowThe funnel behind it
Offer: 25% off sitewide on 12-packs
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has decent mobile design and clear offer presentation, but suffers from critical performance issues (48 PageSpeed score) that will harm conversions. The message match between ad (new flavors) and page (4th of July sale) is moderate. Social proof is completely absent—no reviews or testimonials. The offer clarity is good but could highlight the 12-pack requirement more prominently. Trust signals are minimal. The slow speed is the biggest CRO killer here.
What this funnel does right. Steal these.
- Mobile experience: Layout is responsive and mobile-friendly. Product imagery is prominent, text is readable. Good mobile UX overall.
- Call to action: Two CTAs present ('Accept all' and 'Customize' for cookies, plus implied 'Shop now'). Primary CTA could be more prominent and action-oriented.
- Offer clarity: 25% off sitewide for 4th of July is clear, but the 12-pack requirement is buried in small text. Could be more prominent.
Where it's weak
- Page speed: PageSpeed score of 48 is poor. Slow load times will increase bounce rate and hurt conversions significantly.
- Social proof: No customer testimonials, reviews, ratings, or user-generated content visible. Missed opportunity to build credibility.
Full breakdown
Two CTAs present ('Accept all' and 'Customize' for cookies, plus implied 'Shop now'). Primary CTA could be more prominent and action-oriented.
PageSpeed score of 48 is poor. Slow load times will increase bounce rate and hurt conversions significantly.
Brand logo present, product imagery is professional, but no security badges, guarantees, or trust signals visible. Limited trust-building elements.
Layout is responsive and mobile-friendly. Product imagery is prominent, text is readable. Good mobile UX overall.
Page headline '4th of July Sale' is generic. Doesn't emphasize the discount percentage or urgency strongly enough.
No customer testimonials, reviews, ratings, or user-generated content visible. Missed opportunity to build credibility.
Ad focuses on new product flavors/packaging; page emphasizes 4th of July sale. Moderate disconnect—sale is relevant but product focus differs.
25% off sitewide for 4th of July is clear, but the 12-pack requirement is buried in small text. Could be more prominent.
More ads from Olipop
View all →
41dCAROUSELOlipop
41dIMAGEOLIPOP | Healthy Prebiotic Soda
41dVIDEOPrepare to have this stuck in your head 🤭 New OLIPOP-inspired track from @zinadelphia is officially out. Tap the link in bio to listen 🎶
41dVIDEOMeet the voice currently stuck in our heads: @zinadelphia 🩵 We teamed up with Zina + @grantmichaels1 to reimagine the iconic, nostalgic "Lollipop" by The Chordettes into our own little "OLIPOP, OLIPOP..." single. Fun fact: creating an OLIPOP version of this song has been on our team's creative wish list since the early days of the brand, circa 2022, and it's finally here! Here's a behind-the-scenes peek at the magic before the full track drops on 5/29. Pre-save now at the link in bio + get ready to be singing with us all summer long 😎
26dVIDEOWith the biggest tournament in the world underway, let’s settle an important debate... Who had the best tekk? 🤔⚽️ olipop #OLIPOPPartner
26dVIDEOfeel good moves for a feel good soda!!! @drinkolipop #OlipopPartner
Keep exploring
Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.