Olipop
Facebook · Instagram · Video
The ad
Fresh off the line… just Strawberry Vanilla, Classic Grape, Cream Soda + Classic Root Beer hanging out in their new look 💅☀️ Same crave-worthy sips you know + love, now looking extra good when paired with sunshine ✨
Shop nowThe funnel behind it
Offer: Real ingredients. Real refreshment. Real digestive health support.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
OLIPOP does several things well: the headline is memorable and benefit-driven, the visual product showcase is strong with multiple flavors displayed, and trust signals are present (media mentions from Bloomberg, Wired, Forbes, BuzzFeed; retail availability at major chains; digestive health claims backed by fiber content). However, the page suffers from poor mobile optimization (slow load at 40 PageSpeed), weak offer clarity (no pricing visible above the fold, no clear discount or incentive), and the ad-to-page message match is weak—the ad emphasizes new packaging and summer vibes, but the landing page leads with digestive health benefits and fiber content, creating a disconnect between what the ad promises and what the page delivers.
What this funnel does right. Steal these.
- Headline8/10
- Trust signals7/10
- Social proof7/10
Where it's weak
- Mobile experience2/10
- Message match3/10
- Page speed4/10
- Offer clarity4/10
Full breakdown
Call to action
6/10Multiple CTAs present ('Shop Now' in hero, 'Add 12 Pack' buttons, 'Shop 9g Fiber', 'Shop 6g Fiber', 'Find Your Flavor', 'Find In Store', 'Subscribe'), but primary CTA in hero is generic and lacks urgency or incentive.
- Bright yellow 'Shop Now' button in hero is visually prominent and contrasts well
- Multiple secondary CTAs throughout page guide users to specific product lines
- Clear 'Subscribe' button with 15% discount offer at bottom
- Primary CTA ('Shop Now') is generic with no urgency or incentive messaging
- No countdown timer, scarcity messaging, or limited-time offer
- CTA doesn't match ad message (ad emphasizes new packaging, CTA doesn't reference it)
Page speed
4/10PageSpeed score of 40 converts to approximately 4/10; this is critically slow and will significantly impact user experience and conversion rates.
- PageSpeed score of 40 indicates severe performance issues
- Likely causes high bounce rates and abandoned carts
- Mobile users will experience significant delays loading images and content
Trust signals
7/10Trust is built through media mentions, retail partnerships, ingredient transparency, and a registered dietitian program, but lacks customer reviews and security badges.
- Media mentions from established publications (Bloomberg, Wired, Forbes, BuzzFeed)
- Availability at major retailers (Walmart, Whole Foods, Target, Instacart)
- Transparency about ingredients ('OLISMART® blend of prebiotic fibers and botanicals')
- No customer reviews, ratings, or testimonials visible
- No security badges or trust seals (SSL, payment security)
- No money-back guarantee or satisfaction guarantee prominently displayed
Mobile experience
2/10PageSpeed score of 40 indicates severe mobile performance issues; page likely loads slowly and may have layout/usability problems on small screens.
- Navigation menu is present and accessible
- CTA buttons appear to be appropriately sized for touch
- PageSpeed score of 40 is critically low (below 50 is poor)
- Slow load time will cause high bounce rates on mobile
- No indication of responsive design optimization or mobile-specific layout
Headline
8/10The headline 'The feel good soda' is emotionally resonant, benefit-driven, and memorable, positioning the product as a guilt-free indulgence.
- Emotionally compelling ('feel good') rather than feature-focused
- Short, punchy, and easy to remember
- Positions soda as a positive lifestyle choice
Social proof
7/10Media mentions (Bloomberg, Wired, Forbes, BuzzFeed) and retail availability (Walmart, Instacart, Whole Foods, Target) provide credibility, but no customer reviews or testimonials are visible.
- Recognizable media logos (Bloomberg, Wired, Forbes, BuzzFeed) in middle of page
- Major retail partners displayed (Walmart, Instacart, Whole Foods, Target)
- User-generated content section with customer photo in circular frame
- No star ratings or customer review counts visible
- No testimonials or customer quotes
- Media mentions lack context (no quotes or specific articles referenced)
Message match
3/10Ad emphasizes new packaging and summer vibes ('fresh off the line', 'new look', 'paired with sunshine'), but landing page leads with digestive health benefits and fiber content—a significant disconnect.
- Product flavors mentioned in ad (Strawberry Vanilla, Classic Grape, Cream Soda, Classic Root Beer) are visible on page
- Visual product showcase with colorful cans aligns with ad's aesthetic
- Ad focuses on new packaging/design; page emphasizes digestive health and fiber—misaligned value propositions
- Ad's summer/sunshine messaging doesn't appear in hero or primary messaging
- Ad's tone (playful, design-focused) doesn't match page's tone (health-focused, scientific)
Offer clarity
4/10No pricing, shipping costs, or promotional offer is visible in the hero section; the value proposition is vague (digestive health support) without quantified benefits.
- Clear product categorization by fiber content (9g, 6g lines) helps segment offerings
- Subscription/email signup offers 15% off first order at bottom
- No price shown above the fold or in hero section
- No clear promotional offer or discount in primary CTA area
- Vague benefit claim ('digestive health support') without specifics like 'prebiotic fiber' or '9g per can'
More ads from Olipop
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73dVIDEOMeet the voice currently stuck in our heads: @zinadelphia 🩵 We teamed up with Zina + @grantmichaels1 to reimagine the iconic, nostalgic "Lollipop" by The Chordettes into our own little "OLIPOP, OLIPOP..." single. Fun fact: creating an OLIPOP version of this song has been on our team's creative wish list since the early days of the brand, circa 2022, and it's finally here! Here's a behind-the-scenes peek at the magic before the full track drops on 5/29. Pre-save now at the link in bio + get ready to be singing with us all summer long 😎
73dCAROUSELOlipop
73dIMAGEOLIPOP | Healthy Prebiotic Soda
73dVIDEOPrepare to have this stuck in your head 🤭 New OLIPOP-inspired track from @zinadelphia is officially out. Tap the link in bio to listen 🎶
72dVIDEOThe feel good soda
72dVIDEOThe feel good soda
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