Olipop
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The ad
Grab a blanket, call your friends, and stay a little longer… picnic season officially looks better with OLIPOP ☀️🧺🥤 Fresh new cans + the same crave-worthy sips you know and love = the kind of summer hangs you wish could last all weekend ✨
Olipop
Shop nowThe funnel behind it
Offer: 25% off sitewide on 12-packs
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page has moderate offer clarity and decent mobile optimization, but is severely hampered by catastrophic page speed (26/100) and weak trust signals. The headline is generic, social proof is absent, and message match between ad lifestyle copy and sale-focused page is loose. The 25% off offer is clear but not leveraged in the primary headline. Critical priority: fix page speed immediately as it will tank conversion rates. Secondary priorities: strengthen headline with offer, add social proof/reviews, and tighten ad-to-page messaging alignment.
What this funnel does right. Steal these.
- Mobile experience: Layout is mobile-optimized with stacked product imagery, readable text, and accessible buttons. Good mobile UX overall
- Call to action: 'Shop now' is clear and action-oriented, but appears only once. Could benefit from urgency language ('Shop Sale Now' or 'Claim 25% Off')
- Offer clarity: 25% off sitewide for 4th of July is clearly stated in banner and body copy, though discount depth could be more prominent in main headline
Where it's weak
- Page speed: PageSpeed score of 26 is critically poor. Slow load times will cause high bounce rates and abandoned carts, severely impacting conversions
- Social proof: No customer testimonials, reviews, ratings, or user-generated content visible. Product imagery alone doesn't build credibility
- Trust signals: Brand logo present and product imagery is professional, but lacks security badges, guarantees, or trust signals. Cookie notice helps but minimal trust-building elements
Full breakdown
'Shop now' is clear and action-oriented, but appears only once. Could benefit from urgency language ('Shop Sale Now' or 'Claim 25% Off')
PageSpeed score of 26 is critically poor. Slow load times will cause high bounce rates and abandoned carts, severely impacting conversions
Brand logo present and product imagery is professional, but lacks security badges, guarantees, or trust signals. Cookie notice helps but minimal trust-building elements
Layout is mobile-optimized with stacked product imagery, readable text, and accessible buttons. Good mobile UX overall
Generic 'Olipop' brand name only; misses opportunity to lead with offer or value prop. '4th of July Sale' subheading helps but primary headline is weak
No customer testimonials, reviews, ratings, or user-generated content visible. Product imagery alone doesn't build credibility
Ad emphasizes summer vibes/picnic season; landing page focuses on 4th of July sale. Moderate alignment but ad's lifestyle angle doesn't strongly connect to discount-focused page
25% off sitewide for 4th of July is clearly stated in banner and body copy, though discount depth could be more prominent in main headline
More ads from Olipop
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41dVIDEOFresh off the line… just Strawberry Vanilla, Classic Grape, Cream Soda + Classic Root Beer hanging out in their new look 💅☀️ Same crave-worthy sips you know + love, now looking extra good when paired with sunshine ✨
41dIMAGEOLIPOP | Healthy Prebiotic Soda
41dVIDEOPrepare to have this stuck in your head 🤭 New OLIPOP-inspired track from @zinadelphia is officially out. Tap the link in bio to listen 🎶
41dVIDEOMeet the voice currently stuck in our heads: @zinadelphia 🩵 We teamed up with Zina + @grantmichaels1 to reimagine the iconic, nostalgic "Lollipop" by The Chordettes into our own little "OLIPOP, OLIPOP..." single. Fun fact: creating an OLIPOP version of this song has been on our team's creative wish list since the early days of the brand, circa 2022, and it's finally here! Here's a behind-the-scenes peek at the magic before the full track drops on 5/29. Pre-save now at the link in bio + get ready to be singing with us all summer long 😎
26dVIDEOWith the biggest tournament in the world underway, let’s settle an important debate... Who had the best tekk? 🤔⚽️ olipop #OLIPOPPartner
26dVIDEOfeel good moves for a feel good soda!!! @drinkolipop #OlipopPartner
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