Olipop
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The ad
Grab a blanket, call your friends, and stay a little longer… picnic season officially looks better with OLIPOP ☀️🧺🥤 Fresh new cans + the same crave-worthy sips you know and love = the kind of summer hangs you wish could last all weekend ✨
Olipop
Shop nowThe funnel behind it
Offer: Real ingredients. Real refreshment. Real digestive health support.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
OLIPOP's landing page excels at brand storytelling with vibrant visuals, clear product differentiation (9g vs 6g fiber lines), and strong social proof from major publications (Bloomberg, Forbes, BuzzFeed). However, it suffers from poor mobile performance (PageSpeed 40/100), a generic headline that doesn't match the ad's picnic/summer positioning, and CTAs scattered throughout rather than optimized for conversion. The page builds trust through retail partnerships and ingredient transparency but fails to capitalize on the seasonal, social angle the ad promises.
What this funnel does right. Steal these.
- Social proof8/10
- Offer clarity8/10
- Trust signals7/10
Where it's weak
- Mobile experience3/10
- Message match3/10
- Page speed4/10
- Headline4/10
- Call to action5/10
Full breakdown
Call to action
5/10Multiple CTAs exist but lack hierarchy; primary 'Shop Now' button is prominent above-the-fold but secondary CTAs dilute focus.
- Primary 'Shop Now' button is large, yellow, and high-contrast above the fold
- Secondary CTAs ('Shop 9g Fiber', 'Shop 6g Fiber') are action-oriented and specific
- Final 'Find In Store' CTA provides alternative conversion path
- At least 6 different CTAs scattered throughout page create decision paralysis
- No urgency messaging (limited time, stock, etc.) on any CTA
- CTAs don't match ad CTA language ('Shop now' vs 'Shop Now')
Page speed
4/10PageSpeed score of 40/100 converts to approximately 4/10, indicating poor performance.
- PageSpeed 40/100 is well below acceptable thresholds
- Multiple high-resolution product images and hero sections will load slowly
- Likely causes high bounce rates on mobile devices
Trust signals
7/10Multiple trust signals present: retail partnerships, media mentions, ingredient transparency, and certifications.
- Retail availability shown with major partners (Walmart, Instacart, Whole Foods, Target)
- Media mentions from established publications (Bloomberg, Forbes, BuzzFeed)
- Ingredient transparency section with proprietary OLISMART blend explanation
- No visible customer review count or ratings
- No money-back guarantee or satisfaction guarantee visible above fold
- Limited transparency on pricing or shipping costs (only '$3.99 flat rate' mentioned in header)
Mobile experience
3/10Page layout appears responsive but PageSpeed score of 40 indicates severe mobile performance issues.
- Navigation menu appears accessible on mobile (hamburger icon visible)
- Product images scale appropriately in visible sections
- PageSpeed 40/100 indicates slow load times, poor Core Web Vitals
- Multiple large image sections will cause slow rendering on mobile
- Email signup form and footer links may be difficult to interact with on small screens
Headline
4/10The headline 'The feel good soda' is generic and doesn't match the ad's picnic/summer social positioning.
- Emotionally resonant language ('feel good') aligns with wellness positioning
- Doesn't reference the seasonal/picnic context promised in the ad
- Vague and could apply to any wellness beverage
- Misses the social/gathering angle ('call your friends') from the ad
Social proof
8/10Strong media mentions and user-generated content visible throughout the page.
- Major publication logos (Bloomberg, Forbes, BuzzFeed, Bustle) displayed prominently mid-page
- User testimonial quote: 'It's gently sweet and creamy, and almost drinks like a dessert' with attributed media sources
- User-generated content section showing real person drinking OLIPOP with colorful design overlay
- No star ratings or numerical review counts visible
- No customer testimonials with names or specific use cases
Message match
3/10Ad emphasizes summer picnics and social gatherings; page focuses on product specs and health benefits with no seasonal or social context.
- Product imagery shows drinks in appealing contexts
- Colorful, vibrant design matches ad aesthetic
- Ad's picnic/summer theme completely absent from page copy
- Ad's social gathering angle ('call your friends') not reflected anywhere
- Page leads with health/fiber benefits; ad leads with lifestyle/fun
Offer clarity
8/10The product's core benefit is clearly stated: real ingredients, real refreshment, and digestive health support via fiber.
- Fiber content prominently labeled on product cards (9g, 6g options)
- Clear product differentiation by fiber line with dedicated sections
- Ingredient transparency emphasized in 'Made with real ingredients' section
- Multiple CTAs ('Shop Now', 'Add 12 Pack', 'Shop 9g Fiber', 'Shop 6g Fiber') create unclear primary conversion path
- Offer details (pricing, bundle options) not visible in above-the-fold area
More ads from Olipop
View all →
73dVIDEOFresh off the line… just Strawberry Vanilla, Classic Grape, Cream Soda + Classic Root Beer hanging out in their new look 💅☀️ Same crave-worthy sips you know + love, now looking extra good when paired with sunshine ✨
73dVIDEOMeet the voice currently stuck in our heads: @zinadelphia 🩵 We teamed up with Zina + @grantmichaels1 to reimagine the iconic, nostalgic "Lollipop" by The Chordettes into our own little "OLIPOP, OLIPOP..." single. Fun fact: creating an OLIPOP version of this song has been on our team's creative wish list since the early days of the brand, circa 2022, and it's finally here! Here's a behind-the-scenes peek at the magic before the full track drops on 5/29. Pre-save now at the link in bio + get ready to be singing with us all summer long 😎
73dIMAGEOLIPOP | Healthy Prebiotic Soda
73dVIDEOPrepare to have this stuck in your head 🤭 New OLIPOP-inspired track from @zinadelphia is officially out. Tap the link in bio to listen 🎶
72dVIDEOThe feel good soda
72dVIDEOThe feel good soda
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