Elavate
Facebook · Instagram · Audience Network · Video
The ad
Four months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
Shop nowThe funnel behind it
Offer: Scratch card game (prize/offer not visible in screenshots)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page is a gamified scratch-card landing page for Elavate collagen. It does well on mobile responsiveness with a clean, centered layout and clear visual hierarchy. However, it severely underperforms on critical CRO factors: the actual offer is completely hidden behind the scratch mechanic (no clarity on what's being won), there's no visible social proof or trust signals, the headline is generic and doesn't connect to the ad's detailed testimonial narrative, and the page speed is critically poor at 31/100. The disconnect between the ad's authentic 4-month collagen testimonial and this generic scratch-card gamification is stark—the page fails to leverage the ad's strongest asset (credible user results) and instead relies on a gimmick that obscures rather than sells the product.
What this funnel does right. Steal these.
- Mobile experience7/10
Where it's weak
- Social proof0/10
- Trust signals1/10
- Message match1/10
- Offer clarity1/10
- Headline2/10
- Call to action3/10
- Page speed3/10
Full breakdown
Call to action
3/10The CTA 'SCRATCH HERE' is visible and clickable, but it's a gimmick that delays conversion rather than driving it directly.
- Button is visually prominent in blue
- Clear, action-oriented text
- Centered and easy to tap on mobile
- CTA is a game mechanic, not a direct purchase path
- Requires interaction before revealing what's actually being sold
- Adds friction instead of reducing it
Page speed
3/10PageSpeed score of 31/100 is critically poor, indicating severe performance issues that will hurt mobile experience and conversions.
- PageSpeed score of 31 indicates very slow load times
- Likely to cause high bounce rates on mobile
- Poor Core Web Vitals will negatively impact user experience
Trust signals
1/10No trust signals visible: no company information, no security badges, no testimonials, no guarantees, and the gamification gimmick actually undermines credibility.
- Elavate logo present but no company information or credentials
- No security badges, guarantees, or return policies visible
- Scratch-card gimmick feels like a scam or low-quality offer, not a premium collagen product
Mobile experience
7/10The page layout is clean, centered, and responsive with appropriate spacing and touch-friendly button sizing.
- Centered, single-column layout works well on narrow screens
- Large scratch card is appropriately sized for mobile interaction
- Button is large enough for easy tapping
- Excessive whitespace below the fold may require unnecessary scrolling
Headline
2/10Generic gamification headline that bears no connection to the ad's authentic testimonial about collagen results.
- Clear and readable typography
- Completely generic—'scratch to see what you win' could apply to any product
- No mention of collagen, benefits, or the product being sold
- Fails to carry forward the ad's credible, specific testimonial angle
Social proof
0/10No visible customer reviews, testimonials, ratings, user photos, or any form of social proof anywhere on the page.
- No customer testimonials despite the ad being a detailed 4-month user story
- No star ratings or review counts
- No user-generated content or before/after imagery
Message match
1/10Severe disconnect: the ad is a detailed, authentic 4-month collagen testimonial with specific benefits (neck support, hair growth, routine integration); the page is a generic scratch-card game with no product messaging.
- Ad focuses on honest, specific results; page is a generic gamification gimmick
- Ad mentions collagen, hair, neck, routine benefits; page mentions none of these
- Ad's credibility and detail are completely abandoned on the landing page
Offer clarity
1/10The actual offer is completely hidden behind the scratch card; no product details, pricing, or benefit information is visible.
- Scratch card completely obscures what is being offered
- No visible product name, price, or discount amount
- No information about what 'winning' actually means or entails
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Your own page
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.