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Elavate

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All Elavate ads & funnels →Meta Ad Library

Days running

84 days

Funnel score

55/100

Page speed

33/100

The ad

Four months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen

Shop now

Angle: Social proof through long-term personal results and community validationHook: Curiosity-driven honest update after extended useFormat: Influencer testimonial video

View this ad in Meta Ad Library →

The funnel behind it

Offer: 20% off (mentioned in ad, not clearly on page)

Visit landing page →

55/ 100

Funnel score

8-point CRO breakdown

How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.

This landing page suffers from poor message-to-page alignment and critical performance issues. The ad delivers a compelling, detailed testimonial with specific benefits and social proof, but the landing page abandons this narrative for a generic scratch-card gamification. The 33 PageSpeed score is a major conversion killer. The page lacks the testimonial content, benefit messaging, and trust signals that made the ad effective. The disconnect between ad promise (honest 4-month update with specific results) and page delivery (mystery scratch card) creates friction and reduces credibility.

What this funnel does right. Steal these.

Mobile experience: Layout appears mobile-optimized with centered content, readable text, and touch-friendly scratch card. Good vertical spacing and responsive design.
Social proof: Ad copy contains strong testimonial with specific results (neck improvement, hair growth, 4-month consistency). Landing page shows product images but lacks visible testimonials or user reviews.

Where it's weak

Page speed: PageSpeed score of 33 is poor. Slow load times will increase bounce rate and reduce conversions significantly.
Message match: Significant disconnect. Ad emphasizes honest 4-month testimonial with specific benefits (neck, hair, routine integration). Landing page is generic product page with scratch card gimmick—no testimonial or benefit messaging visible.
Trust signals: Scratch card feels gimmicky and potentially deceptive. No visible trust signals (reviews, certifications, guarantees). Elavate branding present but minimal credibility markers.
Headline: Generic 'SCRATCH BELOW TO SEE WHAT YOU WIN' lacks specificity. Doesn't communicate the collagen product benefits or the 20% discount clearly.

Full breakdown

Call to action6/10

'SCRATCH HERE' is interactive but vague. 'Shop now' is standard but doesn't create urgency or clarity about what happens after scratching.

Page speed3/10

PageSpeed score of 33 is poor. Slow load times will increase bounce rate and reduce conversions significantly.

Trust signals5/10

Scratch card feels gimmicky and potentially deceptive. No visible trust signals (reviews, certifications, guarantees). Elavate branding present but minimal credibility markers.

Mobile experience8/10

Layout appears mobile-optimized with centered content, readable text, and touch-friendly scratch card. Good vertical spacing and responsive design.

Headline5/10

Generic 'SCRATCH BELOW TO SEE WHAT YOU WIN' lacks specificity. Doesn't communicate the collagen product benefits or the 20% discount clearly.

Social proof7/10

Ad copy contains strong testimonial with specific results (neck improvement, hair growth, 4-month consistency). Landing page shows product images but lacks visible testimonials or user reviews.

Message match4/10

Significant disconnect. Ad emphasizes honest 4-month testimonial with specific benefits (neck, hair, routine integration). Landing page is generic product page with scratch card gimmick—no testimonial or benefit messaging visible.

Offer clarity6/10

20% discount mentioned in ad copy but not prominently displayed on landing page. Scratch card creates mystery but obscures actual offer value.