CeraVe Skincare
Instagram · Video
The ad
#CeraVePartner Timeless skincare doesn’t need 10 steps or every new trendy ingredient. @cerave Foaming Cleanser and AM Facial Moisturizing Lotion SPF 50 are 🐐ed and will keep your skin healthy and protected in 2! #cerave #dermatologistapproved
See detailsThe funnel behind it
Offer: $29.55 Price when purchased online
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Walmart product page does well with clear offer presentation ($29.55 bundle price), strong trust signals (Walmart branding, free 90-day returns, dermatologist-approved messaging), and good mobile responsiveness. However, it suffers from critical weaknesses: a critically slow PageSpeed score of 34 severely impacts user experience, there are zero customer reviews/ratings (major trust gap for a new listing), and the page lacks compelling social proof beyond product features. The headline is functional but generic, and while the CTA is clear, the overall conversion potential is hampered by performance issues and missing social validation that would reinforce the ad's dermatologist-approved positioning.
What this funnel does right. Steal these.
- Call to action: Primary 'Add to cart' CTA is prominent, blue, full-width, and action-oriented, though secondary subscription option may create decision friction.
- Mobile experience: Layout is responsive with stacked elements, readable text, and touch-friendly buttons, though the slow load time degrades mobile experience significantly.
- Offer clarity: Price is prominently displayed at $29.55 with clear bundle composition (2 items), though 'price when purchased online' qualifier adds minor friction.
- Trust signals: Walmart branding, free 90-day returns, 'Sold and shipped by Walmart.com' badge, and dermatologist-approved claims build trust, but zero reviews undermine credibility for a new product listing.
- Message match: Ad emphasizes 'timeless skincare' and 'dermatologist approved' which aligns with page's dermatologist-recommended positioning and product features, though page doesn't emphasize the '2-step' simplicity angle.
Where it's weak
- Page speed: PageSpeed score of 34 is critically poor, indicating severe performance issues that will cause high bounce rates and poor mobile experience.
- Social proof: Page shows '0 ratings | 0 reviews' and 'This item does not have any reviews yet,' creating a significant trust gap despite dermatologist-approved claims in product details.
Full breakdown
Primary 'Add to cart' CTA is prominent, blue, full-width, and action-oriented, though secondary subscription option may create decision friction.
PageSpeed score of 34 is critically poor, indicating severe performance issues that will cause high bounce rates and poor mobile experience.
Walmart branding, free 90-day returns, 'Sold and shipped by Walmart.com' badge, and dermatologist-approved claims build trust, but zero reviews undermine credibility for a new product listing.
Layout is responsive with stacked elements, readable text, and touch-friendly buttons, though the slow load time degrades mobile experience significantly.
Headline is descriptive but generic, listing product names and skin type without compelling benefit-driven language or emotional appeal.
Page shows '0 ratings | 0 reviews' and 'This item does not have any reviews yet,' creating a significant trust gap despite dermatologist-approved claims in product details.
Ad emphasizes 'timeless skincare' and 'dermatologist approved' which aligns with page's dermatologist-recommended positioning and product features, though page doesn't emphasize the '2-step' simplicity angle.
Price is prominently displayed at $29.55 with clear bundle composition (2 items), though 'price when purchased online' qualifier adds minor friction.
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75dVIDEO@cerave might have us beat for best duo #CeraVePartner
75dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEO@cerave might have us beat for best duo #CeraVePartner
35dVIDEO24-hour call days don’t leave much room to think about skincare-but this is the routine I keep coming back to because it’s simple and it works. Long hours in the OR, running to deliveries-I need skincare that keeps up without overcomplicating things. @cerave has been that constant for me. #ceravepartner
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