Hyperice
Facebook · Instagram · Messenger · Video
The ad
After long days training and competing, the Normatec Elite Hips are my go-to for relieving sore muscles. These boots are truly something I can't live without as an athlete.
Get science-backed recovery.
Shop nowThe funnel behind it
Offer: Introductie van de Hypervolt 3. Krachtige percussiemassage, verfijnde ergonomie en doordacht ontworpen opzetstukkken komen samen in drie massage guns die met je meebewegen.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page showcases multiple product categories (Hypervolt, Normatec, Hyperboot, Venom, Hyperice Contrast, Vyper, Hypersphere) with strong visual product imagery and clear CTAs for each section. The page does well with consistent branding, professional photography, and organized product hierarchy. However, it suffers from poor page speed (38/100), lacks specific social proof elements like reviews or testimonials visible in the captured sections, and the primary headline focuses on the Hypervolt 3 rather than the Normatec Elite Hips product mentioned in the ad. The page appears to be a general product showcase rather than a dedicated landing page for the specific product advertised, creating a message mismatch.
What this funnel does right. Steal these.
- Call to action7/10
- Offer clarity7/10
Where it's weak
- Social proof2/10
- Message match2/10
- Trust signals3/10
- Page speed4/10
- Headline4/10
Full breakdown
Call to action
7/10Multiple clear, contrasting CTAs are present throughout the page ('Shop Hypervolt 3', 'Shop Normatec', 'Shop Venom', etc.), each with black buttons that stand out against the light background.
- Black CTA buttons with white text create strong visual contrast
- CTAs are repeated multiple times down the page for different products
- Button text is action-oriented and clear ('Shop [Product]')
- No primary CTA above the fold for the advertised Normatec Elite Hips product
- Multiple competing CTAs may dilute conversion focus
- The ad promises 'Shop now' but the page leads with 'Shop Hypervolt 3' instead
Page speed
4/10PAGESPEED_SCORE of 38 converts to approximately 4/10 on the 0-10 scale, indicating significant performance issues.
- Page speed score of 38/100 is critically low, suggesting slow load times
- Multiple high-resolution product images likely contribute to performance issues
- Poor speed will negatively impact mobile user experience and conversion rates
Trust signals
3/10The page lacks visible trust signals such as customer reviews, testimonials, security badges, or brand credentials that would build confidence in the purchase.
- Professional product photography and clean design suggest brand legitimacy
- Hyperice is an established brand in the recovery/massage space
- No customer reviews or ratings visible on the page
- No testimonials from athletes despite the ad featuring athlete testimonial
- No security badges, guarantees, or return policy information visible
Mobile experience
6/10The page appears to have a mobile-responsive layout with stacked content, but the captured images show a mobile viewport with readable text and visible product images.
- Text is readable and appropriately sized for mobile
- Product images are displayed clearly in mobile view
- Navigation menu appears accessible (hamburger icon visible at top)
- Multiple product sections may create excessive scrolling on mobile
- CTA buttons could be larger for easier mobile tapping
- No clear indication of mobile-specific optimizations like sticky CTAs
Headline
4/10The main headline 'Een nieuw tijdperk van massagepistolen' (A new era of massage guns) promotes Hypervolt 3, not the Normatec Elite Hips product from the ad.
- Headline is bold and prominent at the top of the page
- Clear, simple language in Dutch
- Headline does not match the advertised product (Normatec Elite Hips recovery boots)
- Focuses on massage guns rather than recovery boots/compression therapy
- Creates immediate message mismatch for users clicking from the ad
Social proof
2/10No visible customer reviews, testimonials, ratings, or social proof elements appear in any of the six page sections captured.
- No star ratings or review counts visible anywhere on the page
- No customer testimonials or quotes from athletes
- No trust badges, certifications, or third-party validation visible
Message match
2/10The ad promotes Normatec Elite Hips recovery boots with athlete testimonial, but the landing page leads with Hypervolt 3 massage guns and buries the Normatec product deep in the page.
- Normatec products are featured somewhere on the page
- Page is from the correct brand (Hyperice/Normatec)
- Ad headline 'Get science-backed recovery' is not reflected in the page's main headline
- Ad focuses on Normatec Elite Hips but page leads with Hypervolt 3
- Ad testimonial about recovery boots is not matched with prominent Normatec Elite Hips content
Offer clarity
7/10Each product section includes a brief description of benefits, but the Normatec Elite Hips offer is buried among many other products without prominent differentiation.
- Normatec Premier Benen section includes clear benefit description: 'Geïntegreerde regelunit zonder externe sliangen voor een nauwerige en hoogwaardige terugwinningsvarving'
- Price clearly displayed (€1.099) next to product image
- Individual product CTAs ('Shop Normatec') are distinct and actionable
- The advertised product (Normatec Elite Hips) is not prominently featured or clearly distinguished from other Normatec products
- Multiple competing product offers on the same page dilute focus from the specific advertised product
- No clear explanation of what makes the Elite Hips specifically different from other Normatec options
More ads from Hyperice
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124dIMAGEEase shoulder pain fast
123dIMAGEامنح وركيك تعافياً بمستوى النخبة
115dIMAGEامنح وركيك تعافياً بمستوى النخبة
110dVIDEOIntroducing Normatec Elite Hips. 🔄 Fully integrated device with no external control units or hoses 💨7 levels of dynamic air compression massage 🔋4+ hours of battery life 🩳 New buckle and added velcro around the legs for a custom fit 💪 Perfect for hips, IT band and lower back recovery No cords. No restrictions. Just pro-level compression you can take anywhere. Now available at our link in bio or at hyperice.com.
100dIMAGERecharge with Normatec 3
80dVIDEOIntroducing the Hypervolt 3 line.
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