CeraVe Skincare
Instagram · Video
The ad
#CeraVePartner I always say simple is best and the two step @CeraVe routine gives you a stronger skin barrier from day 1 #GOATed #CeraVe
Learn moreThe funnel behind it
Offer: $15.99 ($1.00/fluid ounce)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Target product page performs well on social proof (4.7-star rating with 13,319 reviews, 78% recommendation rate) and trust elements (multiple payment options, free returns, in-stock availability). The headline clearly identifies the product and key benefits. However, the page suffers from poor mobile optimization and slow load speed (37 PageSpeed score), which significantly impacts user experience. The CTA is prominent and clear, but the overall message match to the TikTok ad's "simple is best" and "two-step routine" positioning could be stronger—the page focuses more on individual product benefits than the routine concept. The offer clarity is good with transparent pricing and size options.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 4.7-star rating from 13,319 reviews, 78% recommendation rate, and detailed guest reviews with images/videos throughout the page.
- Call to action: Primary 'Add to cart' CTA is prominent, large, red button positioned above the fold with clear visibility and secondary 'Sign in to buy now' option.
- Trust signals: Strong trust signals including Target branding, multiple payment options (PayPal, Affirm, Target Circle), free 90-day returns, in-stock status, and extensive verified customer reviews.
- Headline: Headline is descriptive and benefit-focused, clearly stating the product name, key ingredients (Hyaluronic Acid, Niacinamide), and target skin type (Oily Skin).
- Offer clarity: Price is clearly displayed ($15.99) with per-ounce breakdown, size options are visible, and availability status is explicit.
Where it's weak
- Page speed: PageSpeed score of 37 indicates poor performance; page will load slowly on mobile devices, likely causing user friction and abandonment.
- Mobile experience: Page layout appears functional on mobile but with slow load time (37 PageSpeed score) and dense information stacking that may hinder mobile user experience.
Full breakdown
Primary 'Add to cart' CTA is prominent, large, red button positioned above the fold with clear visibility and secondary 'Sign in to buy now' option.
PageSpeed score of 37 indicates poor performance; page will load slowly on mobile devices, likely causing user friction and abandonment.
Strong trust signals including Target branding, multiple payment options (PayPal, Affirm, Target Circle), free 90-day returns, in-stock status, and extensive verified customer reviews.
Page layout appears functional on mobile but with slow load time (37 PageSpeed score) and dense information stacking that may hinder mobile user experience.
Headline is descriptive and benefit-focused, clearly stating the product name, key ingredients (Hyaluronic Acid, Niacinamide), and target skin type (Oily Skin).
Exceptional social proof with 4.7-star rating from 13,319 reviews, 78% recommendation rate, and detailed guest reviews with images/videos throughout the page.
Ad emphasizes 'simple is best' and 'two-step routine' but page focuses on individual product benefits rather than the routine concept or simplicity positioning.
Price is clearly displayed ($15.99) with per-ounce breakdown, size options are visible, and availability status is explicit.
More ads from CeraVe Skincare
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75dVIDEO@cerave might have us beat for best duo #CeraVePartner
75dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEO@cerave might have us beat for best duo #CeraVePartner
35dVIDEO24-hour call days don’t leave much room to think about skincare-but this is the routine I keep coming back to because it’s simple and it works. Long hours in the OR, running to deliveries-I need skincare that keeps up without overcomplicating things. @cerave has been that constant for me. #ceravepartner
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