AG1 by Athletic Greens
Facebook · Instagram · Messenger · Video
The ad
🚨AGZ is here — AG1’s first-ever sleep product 🚨 Meet AGZ! Your nighttime supplement, designed to help you wind down, rest well, and wake up refreshed.* AGZ brings together key clinically-studied ingredients like L-theanine, magnesium, ashwagandha, valerian, and saffron, all working across the three phases of nighttime restoration: 🛌 Ease into sleep* 🌙 Support restful, quality sleep* 🌅 Wake feeling renewed, not groggy* ✅No melatonin ✅No added sugar ✅No grogginess It’s everything you trust about AG1, now, for the night.
NEW AGZ: A formula for nightly restoration
Shop nowThe funnel behind it
Offer: Subscribe & Save: $79/mo (was $99); Buy one time: $99. Includes a Free Frother. Free shipping on subscription purchases.
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at building trust through extensive social proof (60,000+ verified 5-star reviews, NSF Certified, third-party tested), detailed ingredient education with clinical backing, and clear pricing with subscription savings. However, it suffers from a critical speed problem (35 PageSpeed score), which severely impacts mobile experience and conversion potential. The headline is descriptive but generic, and while the offer is clear, the page's slow load time and heavy content structure create friction that undermines its otherwise strong trust-building elements.
What this funnel does right. Steal these.
- Trust signals9/10
- Social proof9/10
- Offer clarity9/10
- Call to action8/10
- Message match7/10
Where it's weak
- Page speed4/10
- Mobile experience5/10
Full breakdown
Call to action
8/10Primary CTA 'Add to Cart' is large, high-contrast (dark teal), and positioned prominently above the fold, though it could be more action-oriented or benefit-driven.
- Large, full-width button with high contrast (dark teal on light background)
- Positioned prominently after pricing and subscription benefits
- Clear, direct action language
- Generic 'Add to Cart' language doesn't reinforce the benefit or create urgency
- No secondary CTA visible for one-time purchase option until scrolling
Page speed
4/10PageSpeed score of 35 converts to approximately 3.5/10, indicating severe performance issues that will significantly impact conversion rates and user experience.
- PageSpeed score of 35 is critically low (below 50 is poor)
- Likely causes high bounce rate on mobile devices
- Slow load time undermines trust-building elements that require page visibility
Trust signals
9/10Extensive trust signals throughout: 60,000+ verified reviews, NSF Certified, third-party tested, detailed clinical ingredient explanations, money-back guarantee, HSA/FSA eligibility, and transparent ingredient sourcing.
- 60,000+ verified 5-star reviews prominently displayed
- NSF Certified for Sport® with 'gold standard' language and third-party tested badge
- 90-day money-back guarantee, free shipping, and pause/cancel anytime clearly stated
Mobile experience
5/10Layout appears responsive but the 35 PageSpeed score indicates severe mobile performance issues; images and content likely load slowly, creating poor mobile UX despite reasonable visual structure.
- Vertical stack layout appears mobile-friendly
- Key pricing and CTA visible without excessive horizontal scrolling
- PageSpeed score of 35 indicates critical mobile performance degradation
- Heavy image assets (product photos, ingredient cards) likely slow on mobile networks
- Multiple expandable sections and heavy content may cause layout shift and poor Core Web Vitals
Headline
6/10The headline 'AGZ: Nightly Sleep Support (30ct)' is descriptive and product-focused but lacks emotional resonance or a compelling benefit statement.
- Clear product name and category identification
- Includes quantity (30ct) for transparency
- Generic descriptor 'Nightly Sleep Support' doesn't differentiate or create urgency
- No benefit-driven language (e.g., 'wake refreshed' or 'restore your sleep')
- Misses opportunity to highlight key differentiator (melatonin-free, clinically-studied)
Social proof
9/10Multiple layers of credibility: 60,000+ verified 5-star reviews displayed prominently, NSF Certified for Sport badge, third-party tested by Light Labs (23 substances), and third-party certification icons visible throughout.
- 60,000+ verified 5-star reviews with star rating visible near product headline
- NSF Certified for Sport® badge with 'gold standard' language in lower section
- Third-party tested badge and Light Labs certification (JUL 2026, 23 substances tested)
Message match
7/10The ad emphasizes clinical ingredients, three-phase restoration, and no melatonin/grogginess, which aligns with the page's detailed ingredient section and benefits breakdown, but the page's headline is less punchy than the ad's 'NEW AGZ' positioning.
- Ad's three-phase sleep support (ease into sleep, quality sleep, wake refreshed) matches page's 'AGZ WORKS AT THREE STAGES' section
- Ad's ingredient list (L-theanine, magnesium, ashwagandha, valerian, saffron) directly matches detailed ingredient cards on page
- Ad's 'no melatonin' claim prominently displayed on page
- Page headline lacks the urgency and 'NEW' positioning from the ad
- Ad's emoji-driven tone doesn't match the page's more clinical, educational tone
Offer clarity
9/10Two clear pricing options are prominently displayed with subscription savings ($79/mo vs $99 one-time) and explicit benefits listed (free shipping, free frother, money-back guarantee).
- Subscription price ($79/mo) highlighted in green 'BEST VALUE' box with per-serving cost ($2.63)
- One-time purchase option clearly shown at $99 with identical frother benefit
- Subscription benefits explicitly listed: free shipping, free frother, pause/cancel anytime, 90-day money-back guarantee
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.