AG1 by Athletic Greens
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The ad
Ready to upgrade your health routine? Most supplements aren’t backed by science. AG1 Next Gen is. This formula is clinically shown to support gut health and fill common nutrient gaps in one powerful scoop. 💚 Clinically shown to fill nutrient gaps 🦠 With upgraded probiotics ⚡ Designed for absorption 🥄 One scoop a day Act now and get: ✔️ 3 FREE Travel Packs ✔️ FREE Bottle Vitamin D3+K2 Drops ✔️ FREE Canister + Shaker † Based on clinical studies in healthy adults ages 18–59, evaluating nutrient biomarkers, microbiome shifts, and bioavailability. Study designs and durations varied. For more information, visit our website. * These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease.
Clinically-Backed Nutrition Support
Shop nowThe funnel behind it
Offer: AG1: Pouch, 30 Servings for $79.00 (reduced from $99.00). First time purchase includes: Free Welcome Kit (Canister, Scoop, Shaker), AG Vitamin D3+K2 (600 servings/bottle), and AG1: Flavor Sampler (3 individual servings).
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This page excels at social proof with 60,000+ verified 5-star reviews prominently displayed, celebrity endorsements (Dr. Andrew Huberman, Allyson Felix, Sir Lewis Hamilton), and detailed clinical evidence (70% increase in RBC folate, 73% increase in vitamin C, 10x increase in healthy bacteria). The headline and offer are clear, and the CTA is prominent and repeated. However, the page suffers from poor mobile optimization with cramped layouts and small text, and critically slow page speed (40/100) which severely impacts user experience. The message match is strong—the ad's emphasis on clinical backing and nutrient gaps aligns well with the page's clinical evidence section. Trust is bolstered by the 90-day money-back guarantee and detailed FAQ section, though the page could benefit from faster load times and better mobile responsiveness.
What this funnel does right. Steal these.
- Call to action9/10
- Social proof9/10
- Message match9/10
- Offer clarity9/10
- Trust signals8/10
- Headline8/10
Where it's weak
- Page speed4/10
- Mobile experience4/10
Full breakdown
Call to action
9/10Primary CTA 'Get Your AG1' appears multiple times (at least twice visible in the page), with a prominent dark teal button design that stands out against the light background.
- Large, prominent dark teal button with white text 'Get Your AG1'
- CTA repeated at least twice on the page for multiple conversion opportunities
- Button uses action-oriented language ('Get Your')
Page speed
4/10PageSpeed score of 40/100 converts to approximately 4/10, indicating severe performance issues that will negatively impact user experience and conversion rates.
- PageSpeed score of 40/100 indicates slow load times
- Multiple high-resolution product images likely contributing to slow performance
- Heavy content sections (clinical evidence, testimonials) may not load efficiently
Trust signals
8/10Trust is established through 90-day money-back guarantee, detailed FAQ section, clinical study citations, celebrity endorsements, and extensive customer reviews, though undermined somewhat by slow page speed.
- 90-day money-back guarantee prominently displayed near CTA
- Detailed FAQ section addressing common questions
- Clinical studies cited with specific methodologies and sample sizes
- Slow page speed (40/100) creates perception of unreliability
- FDA disclaimer present but somewhat buried in footer
Mobile experience
4/10Mobile optimization is poor with cramped layouts, small text that requires zooming, and product images that don't scale well to mobile viewports.
- Navigation menu is accessible via hamburger icon
- Primary CTA button is present and tappable on mobile
- Text is very small and difficult to read without zooming on mobile screens
- Product images and layout appear cramped and not optimized for narrow viewports
- Testimonial section and clinical evidence section have poor mobile readability
Headline
8/10The headline 'AG1: More than a greens powder—for less than $3/day' is clear and benefit-driven, positioning the product as more comprehensive than competitors while emphasizing affordability.
- Directly addresses value proposition (more than greens powder)
- Includes specific price anchor ($3/day) for affordability perception
- Uses em-dash for emphasis and clarity
Social proof
9/10Extensive social proof throughout: 60,000+ verified 5-star reviews, three named celebrity endorsers (Dr. Huberman, Allyson Felix, Sir Lewis Hamilton), named customer testimonials with specific use cases (Vegan Athlete, Foundational Nutrition), and detailed clinical study results.
- 60,000+ verified 5-star reviews with star rating displayed prominently
- Three high-profile celebrity endorsers named with credentials
- Customer testimonials with specific benefits ('I feel great!', 'Easy & convenient')
Message match
9/10Strong alignment between ad and page: ad emphasizes 'clinically shown' and 'fill nutrient gaps,' which directly matches the page's prominent clinical evidence section showing 70% RBC folate increase, 73% vitamin C increase, and 10x bacteria increase.
- Ad's 'clinically shown' claim matches page's detailed clinical study results section
- Ad's 'fill nutrient gaps' directly echoed in page headline and clinical evidence
- Ad's 'upgraded probiotics' matches page's '10x increase in healthy bacteria' claim
Offer clarity
9/10The offer is explicitly stated with clear pricing ($79.00 vs $99.00), product details (30 servings), and three free items listed with descriptions.
- Price clearly shown with strikethrough original ($99.00) and sale price ($79.00)
- Free items explicitly listed: Welcome Kit, Vitamin D3+K2, Flavor Sampler
- Serving count and product format (Pouch) clearly identified
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