CeraVe Skincare
Facebook · Instagram · Video
The ad
Allow us to break you off a piece of our ~two-step routine~ this @cerave duo is the GOAT and keeps our skin barrier as strong as our moves 🫡 #CeraVePartner
Learn moreThe funnel behind it
Offer: $15.99 ($1.00/fluid ounce)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This Target product page performs well on social proof (13,319 reviews, 4.7-star rating, 78% recommendation rate) and trust signals (multiple payment options, free returns, in-stock availability). The headline is clear and descriptive, and the offer is transparent with unit pricing. However, the page suffers from poor mobile optimization and critically slow load times (35 PageSpeed score), which significantly impacts user experience. The CTA is prominent but the page layout feels cluttered with multiple competing elements (related products, frequently bought together, guest reviews) that may distract from conversion. Message match to the ad is moderate—the ad emphasizes a "two-step routine" and lifestyle appeal, but the landing page focuses on product specifications rather than the aspirational messaging.
What this funnel does right. Steal these.
- Social proof: Exceptional social proof with 13,319 star ratings, 4.7-star average, 78% recommendation rate, and detailed guest reviews with images and videos.
- Offer clarity: Price is clearly displayed with unit pricing ($15.99, $1.00/fluid ounce) and size options are explicitly shown.
- Call to action: Primary CTA 'Add to cart' is prominent, large, red button positioned above the fold with clear visibility and secondary 'Sign in to buy now' option.
- Trust signals: Strong trust signals including in-stock status, multiple fulfillment options (pickup, delivery, shipping), payment flexibility (Pay in 4, Affirm), free returns, and Target Circle benefits.
- Headline: Headline is descriptive and benefit-focused, clearly stating the product name, key ingredients (Hyaluronic Acid, Niacinamide), and target skin type (Oily Skin).
Where it's weak
- Page speed: PageSpeed score of 35 indicates critically slow load times that will significantly impact mobile user experience and conversion rates.
- Mobile experience: Page appears to have mobile layout but with multiple stacked sections, small touch targets in some areas, and the overall experience feels cramped with competing elements.
Full breakdown
Primary CTA 'Add to cart' is prominent, large, red button positioned above the fold with clear visibility and secondary 'Sign in to buy now' option.
PageSpeed score of 35 indicates critically slow load times that will significantly impact mobile user experience and conversion rates.
Strong trust signals including in-stock status, multiple fulfillment options (pickup, delivery, shipping), payment flexibility (Pay in 4, Affirm), free returns, and Target Circle benefits.
Page appears to have mobile layout but with multiple stacked sections, small touch targets in some areas, and the overall experience feels cramped with competing elements.
Headline is descriptive and benefit-focused, clearly stating the product name, key ingredients (Hyaluronic Acid, Niacinamide), and target skin type (Oily Skin).
Exceptional social proof with 13,319 star ratings, 4.7-star average, 78% recommendation rate, and detailed guest reviews with images and videos.
Ad emphasizes lifestyle and 'two-step routine' appeal, but landing page focuses heavily on product specs, ingredients, and reviews rather than the aspirational messaging from the ad.
Price is clearly displayed with unit pricing ($15.99, $1.00/fluid ounce) and size options are explicitly shown.
More ads from CeraVe Skincare
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75dVIDEO@cerave might have us beat for best duo #CeraVePartner
75dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEOThe record shows @cerave Hydrating Cream to Foam Cleanser, developed with derms, does in fact remove makeup, oil & dirt!! Thank you 3 essential ceramides and amino acids #ceravePartner
55dVIDEO@cerave might have us beat for best duo #CeraVePartner
35dVIDEO24-hour call days don’t leave much room to think about skincare-but this is the routine I keep coming back to because it’s simple and it works. Long hours in the OR, running to deliveries-I need skincare that keeps up without overcomplicating things. @cerave has been that constant for me. #ceravepartner
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