Elavate
Facebook · Instagram · Audience Network · Video
The ad
#AD So WHAT if you’re not a spring chicken - being a summer chicken is where it’s at! That said, collagen drops 35% for women in their 40s - so I’m trying Elavate and throwing some back in! It promotes stronger joint health, healthier skin, and hair so strong I’ll have a POSSIBLE HORSE MANE. (They told me I could say it; A gal can dream.) ☀️Get 20% off with the link in my bio (or by entering http://us.elavate.com/tara - 90 day money back guarantee!) - if you’re looking for collagen, join their 50,000+ customers in the UK & US.
Shop nowThe funnel behind it
Offer: 20% off with code/link
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page uses a gamification approach with a scratch-off interactive element, which is engaging but creates friction for users expecting a straightforward product purchase. The page does well with mobile-friendly design and a clear visual hierarchy, but struggles significantly with offer clarity (the actual discount terms aren't explicitly stated on the visible page), trust signals (no visible testimonials, certifications, or social proof in the captured sections), and page speed (49 PageSpeed score is poor). The headline is vague and doesn't clearly communicate the product benefits or value proposition. The scratch mechanic, while potentially fun, delays users from accessing the actual offer and may frustrate those who came from the ad expecting immediate product information.
What this funnel does right. Steal these.
- Mobile experience: The page appears responsive and mobile-friendly with appropriately sized text and touch-friendly interactive elements.
Where it's weak
- Social proof2/10
No customer testimonials, reviews, ratings, or trust badges are visible in either captured section of the page.
- Page speed3/10
PageSpeed score of 49 indicates poor performance; the page will load slowly and negatively impact user experience.
- Trust signals3/10
No visible security badges, certifications, customer testimonials, or brand credibility signals are shown in the captured sections.
- Headline3/10
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is vague and doesn't communicate the collagen product benefits or value proposition.
- Offer clarity4/10
The 20% discount is mentioned in the ad but not clearly displayed on the visible landing page sections; terms and conditions are not visible.
- Message match5/10
The ad emphasizes collagen benefits and a 20% discount, but the landing page leads with a gamification mechanic rather than product details or the discount offer.
Full breakdown
The 'SCRATCH HERE' button is visually prominent and action-oriented, though it creates friction by not directly leading to purchase.
PageSpeed score of 49 indicates poor performance; the page will load slowly and negatively impact user experience.
No visible security badges, certifications, customer testimonials, or brand credibility signals are shown in the captured sections.
The page appears responsive and mobile-friendly with appropriately sized text and touch-friendly interactive elements.
The headline 'SCRATCH BELOW TO SEE WHAT YOU WIN...' is vague and doesn't communicate the collagen product benefits or value proposition.
No customer testimonials, reviews, ratings, or trust badges are visible in either captured section of the page.
The ad emphasizes collagen benefits and a 20% discount, but the landing page leads with a gamification mechanic rather than product details or the discount offer.
The 20% discount is mentioned in the ad but not clearly displayed on the visible landing page sections; terms and conditions are not visible.
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Data from the public Meta Ad Library. Funnelens is not affiliated with or endorsed by Meta. See data sources.