Elavate
Facebook · Instagram · Audience Network · Video
The ad
I've been on television for years and I know exactly what I look like on camera. About a year ago something changed. Less firmness, more fine lines, thinner hair. And when you're constantly in the public eye, you notice 😔 I tried everything and nothing was actually working. Then a friend pulled me aside and said "Melissa, you have to try this collagen — it's a proper one." And I was like… collagen is going to fix this? 😅 Two months on Elavate and the results have been unreal. My skin is firmer, my hair noticeably thicker, and my joint aches after workouts massively reduced! But the moment I knew it was working? My husband Joe commented on my skin completely unprompted. He notices nothing. That meant everything! 🥹 I've tried enough things that promised the world and delivered nothing. This one actually works! I'll put the link in my bio Elavate is celebrating crossing 50,000 happy customers with speical 20% off sales for 24 hours only. The link is in my bio and applies automatically 👈 @elavatesuperfoods
Shop nowThe funnel behind it
Offer: 20% off (24 hours only, applies automatically)
Funnel score
8-point CRO breakdown
How well the landing page behind the ad is built to convert, scored across 8 factors: offer, copy, speed, trust, mobile, message-match, CTA, and social proof.
This landing page suffers from a critical disconnect between ad promise and page delivery. The ad tells a compelling personal story (Melissa's testimonial) with specific benefits and a time-limited 20% discount offer, but the landing page presents only a generic scratch-off game with no visible product information, testimonials, or offer details. The gamification approach may create initial engagement but lacks conversion-focused messaging. The severe PageSpeed score of 34 is a major red flag that will cause abandonment, particularly on mobile. The page needs: (1) visible offer clarity with countdown timer, (2) prominent testimonial/social proof from ad, (3) product benefits clearly stated, (4) performance optimization, and (5) direct path to purchase rather than gamification friction.
What this funnel does right. Steal these.
- Mobile experience: Layout appears mobile-optimized with centered content, readable text, and appropriately sized interactive element. Good vertical spacing and touch-friendly button size.
- Call to action: Clear 'SCRATCH HERE' CTA button is prominent and visually distinct. However, it's a gamification element rather than direct purchase, which may reduce conversion velocity.
- Offer clarity: 20% off promotion is mentioned in ad copy, but landing page shows only a generic scratch-off game with no visible offer details. Discount clarity is weak on the actual page.
Where it's weak
- Page speed: PageSpeed score of 34 is poor. Significant performance issues will impact user experience, bounce rate, and conversion likelihood on mobile devices.
- Social proof: Ad mentions '50,000 happy customers' but this social proof is not visible on the captured landing page. No testimonials, reviews, or customer count displayed in the visible sections.
- Message match: Ad emphasizes personal testimonial (Melissa's story), specific results (firmer skin, thicker hair, reduced joint aches), and time-limited 20% discount. Landing page shows only a scratch-off game with no visible connection to the testimonial or product benefits.
Full breakdown
Clear 'SCRATCH HERE' CTA button is prominent and visually distinct. However, it's a gamification element rather than direct purchase, which may reduce conversion velocity.
PageSpeed score of 34 is poor. Significant performance issues will impact user experience, bounce rate, and conversion likelihood on mobile devices.
Elavate branding is present. Ad mentions 50,000 customers and specific results, but landing page lacks visible trust signals like testimonials, certifications, guarantees, or customer reviews in captured sections.
Layout appears mobile-optimized with centered content, readable text, and appropriately sized interactive element. Good vertical spacing and touch-friendly button size.
Elavate branding is present but no compelling headline visible on page. Missing opportunity to reinforce the specific offer or product benefit at top of page.
Ad mentions '50,000 happy customers' but this social proof is not visible on the captured landing page. No testimonials, reviews, or customer count displayed in the visible sections.
Ad emphasizes personal testimonial (Melissa's story), specific results (firmer skin, thicker hair, reduced joint aches), and time-limited 20% discount. Landing page shows only a scratch-off game with no visible connection to the testimonial or product benefits.
20% off promotion is mentioned in ad copy, but landing page shows only a generic scratch-off game with no visible offer details. Discount clarity is weak on the actual page.
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84dIMAGEThe Secret To Glowing Skin After 40
84dVIDEOThe Secret To Glowing Skin After 40
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
84dVIDEOFour months in with ELAVATE collagen and here is the honest update. When I started taking it back in November I was genuinely sceptical. I’ve tried things before and thought… fine, we’ll see. Fast forward four months and I’m still taking it every day without anyone reminding me, which probably tells you everything. The biggest surprise for me has actually been my neck. I was fully expecting to be back at an osteopath by now. Somehow that appointment still hasn’t happened. Surprisingly, my hair has now started looking glossier, with NEW hair growth, feeling thicker. Something I'm now noticing after the 4 month mark. 🥳 It’s also just become part of my routine. Some days it’s a quick milkshake, other days it’s the full peanut butter banana situation which is dangerously close to just calling it breakfast. I also asked my little school mums WhatsApp group (who bought it after my first video) what they’d noticed and their answers were fascinating. Also very honest. Which is exactly what you want. Turns out everyone seems to notice slightly different things. Anyway. Four months in. Still taking it. Still pleasantly surprised! If you’re curious to try it, the link is in my bio in my linktree with 20% off. @elavatesuperfoods |AD #elavate #collagen
66dVIDEOThe Secret To Glowing Skin After 40
66dVIDEOThe Secret To Glowing Skin After 40
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